Email Campaigns

Should I Sell This Summer?

Introduction

One of the challenges that comes with real estate marketing is finding thousands of different ways to ask the consumer: "Are you considering selling soon?"

For this campaign, we're using the "What's holding you back" angle to get potential sellers to raise their hand.

Here's why it works:

1. The email opens with a relevant hook about how more sellers are entering the market.
Pro-tip: Localize the inventory data for your market.

2. Including "Out of curiosity" softens the ask.

3. Multiple choice makes it easy to answer.

4. It includes a compelling p.s. with a relevant CTA for a home value report.

Put it to work.👇

Examples

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How to Execute

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Downloadable Assets

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How to Execute

Should I Sell This Summer?

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If you're confused, you're not alone.

Many of my clients reach out to ask for help in making sense of this frustratingly foggy market.
- Should I sell?
- Should I wait?
- Are interest rates going to drop?


Predicting the market is tough, but we do have valuable insights to share.


Right now, we have nearly 30% more homes on the market in 2024 compared to 2023.

You might be surprised to learn that in the last week of April, we saw more homes hit the market than in any other week in 2023.


Here's what we do know:

Experts are predicting that the number of homes hitting the market will continue to rise. It may take another 18-24 months before we see the same number of homes for sale as we saw in 2019.

This will most certainly have an impact on how much your home appreciates in value.
But here’s the thing: real estate is hyper-local.

We’re still seeing homes sell off-market before they even hit the MLS, and at the same time, we’re seeing homes sit on the market for 90+ days.

Bottom line: It's important to stay up-to-date with your home's value.

If it’s been a while since you’ve had a professional home value report completed, simply reply with your address and I can prepare a complimentary report today.

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