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VOTW: Before Selling Your Home in (AREA), You MUST DO This!

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Social Shareables

VOTW: Before Selling Your Home in (AREA), You MUST DO This!

Introduction

This video is a no-brainer for agents because it taps into what every homeowner is curious about: how to sell their home for top dollar. It’s simple, actionable, and positions you as the expert they’ll trust when it’s time to list. The original version of this idea outperformed average engagement by 350%—that’s proof this type of content works. Homeowners crave value-packed insights, and this video gives it to them in a way that’s easy to follow and deeply relatable.

Before you get started

For best results with direct mail, you’ll want to have these core lists ready.

Before you send a text, make sure you have these three things in place:

Before you send an email, make sure these three things are in place:

This is your core mailing audience—used for general awareness and market education. Build your list using the following filters:

  • Homeowners who’ve owned for 10+ years
  • 50%+ equity
  • Areas with strong total commission opportunity (transaction volume × average price)

Start with 1,000 homes. Expand if it’s working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.

Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.You’ll need the ability to quickly pull 100–200 nearby homes around a specific property.

Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.

1

An Email Tool

You need a platform that lets you send mass emails to your database. Use what you have—FUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If you’re not set up yet, get that handled first. You can’t send if you can’t hit send.

2

Three Simple Lists

You need three lists:

Prospects

Recommended Audience For This Campaign

People you haven't done business with.

SOI/Past Clients

Recommended Audience For This Campaign

People you have.

Entire Database

Recommended Audience For This Campaign

All contacts.

These lists let you send smarter without overthinking.
3

A Plain Text Format

These emails are written to feel personal, not promotional—so keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). That’s it.

1

A CRM That Can Send Texts

Most modern CRMs can do this—Follow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. You’ll want tracking, history, and batch-sending capabilities.

If you do need a mass texting tool, here’s what we recommend. But start with manual sends if you have to.

2

Three Simple Lists

Texting is for follow-up. And smart follow-up starts with the right filters.

Set up three lists:

Prospects

Recommended Audience For This Campaign

People you haven’t done business with.

SOI/Past Clients

Recommended Audience For This Campaign

People you have.

Entire Database

Recommended Audience For This Campaign

All contacts.

Apply two filters:

Engaged Recently

Opened an email or visited your site in the last 7 days.

Not Contacted Recently

No outreach in 30 days (for prospects) or 90 days (for clients).

That overlap—engaged but untouched—is your sweet spot. That’s who you text.
3

A Plain Text Format

These aren’t spam blasts. They’re timely, value-based follow-ups. Use their first name. Skip the signatures.

How to Execute

Step 1

Record the Video

Personalize postcard using:
or
Canva Template
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Step 2

Create Your Thumbnail

Send

Target Audience
Step 1

Record the Video

Show Flow
Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Customize Template

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
Before Selling Your Home in (AREA), You MUST DO This!
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Are you thinking of selling your home in the next 6 weeks, 6 months, or 6 years? 🎯 In this video, I’m revealing the #1 thing every homeowner must do to maximize their home’s value—completely FREE and from the comfort of your home! 🏡 💡 What You’ll Learn: How to use Zillow like a pro to find comparable sales (comps). Why online presentation is your home’s first showing and how to make it count. Common staging and photo mistakes (and how to avoid them). Insider tips to increase your home’s value without breaking the bank. How pricing sets the stage for a successful sale. Plus, download my free Seller’s Playbook for step-by-step advice on preparing, pricing, and selling your home like a professional. 💼 🎥 Featured Topics: The importance of understanding buyer preferences. How to analyze your neighborhood market like an expert. Real-life examples of staged homes vs. poorly presented homes. 📌 Resources Mentioned in This Video: ✅ [Free Seller’s Playbook] - Get it here: [Insert Link] ✅ Join our Facebook Group: [Insert Link] ✅ Subscribe for more actionable tips: [Insert Link] 👨‍💻 Let’s Connect: Follow me on [Social Media Platforms]. Leave your questions in the comments—I’m here to help! 🌟 Don’t forget to LIKE, COMMENT, and SUBSCRIBE to stay ahead of the real estate game! Your support helps more homeowners like you access this valuable content.
#SellingYourHome #HomeSellingTips #RealEstate #ZillowTips #StagingTips #HomeValue #SellYourHouseFast #RealEstateTips #PricingYourHome #SellerPlaybook #HomeStaging #HowToSellYourHouse #RealEstateAdvice #HomeSellingSecrets #HomeImprovement #OnlinePresentation #MaximizeHomeValue
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Before Selling Your Home in (AREA), You MUST DO This!
Video Guide
Video Guide