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90% of Homeowners Are Concerned About This...

Email Campaigns
Email Campaigns

90% of Homeowners Are Concerned About This...

Introduction

Staying connected with your sphere of influence (SOI) and keeping them informed about the latest market trends is a powerful strategy in real estate. By regularly updating your contacts on current events and market conditions, you not only provide valuable insights but also position yourself as a trusted advisor. This approach leads to more repeat and referral business, as satisfied clients are more likely to recommend you to their friends and family.

In this email, I want to address a pressing issue many homeowners face today—the rising costs of insurance and taxes—and offer my expertise to help you navigate these challenges.

How to Execute

Step 1

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90% of Homeowners Are Concerned About This…

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Hi [Client's Name],

When clients call me to sell their home, it's typically due to a life event—marriage, divorce, needing more space, or job relocation.

However, more often these days, it's due to the rising cost of insurance and taxes.

According to a HousingWire survey, 90% of homeowners are worried about these increasing costs.

If you're not in your forever home and want to evaluate if selling makes sense, the first step is to see if there are new homes that fit both your criteria of "I want to live here" and "I can afford it."

Here's how I help my clients navigate this market:

Market Analysis: I will provide you with a detailed analysis of your current home's market value, so you have a clear understanding of what you can expect if you decide to sell.

Personalized Search: We'll identify potential new homes that match your criteria, ensuring they are within your budget and in a location you love.

Financial Review: Together, we'll look at your financial situation, including potential savings on insurance and taxes, to ensure your next move is financially sound.

Expert Guidance: I'll guide you through every step of the selling and buying process, making it as smooth and stress-free as possible.

I'm not sure if this is for you, but if you're feeling overwhelmed or confused and would value an expert second opinion, I'm here to help.

Simply reply to this email and we can schedule a 1-on-1 consultation. I look forward to hearing from you.

Best regards,
[Your Name]
[Your Contact Information]

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Step 2

Send

Target Audience
Seller Leads + SOI
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Create Your Thumbnail

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Canva Template
Step 3

Post Your Video

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Video Walkthrough

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