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Why do homes that sell in May make the most money?

Email Campaigns

Why do homes that sell in May make the most money?

Introduction

This campaign was inspired by a new report from ATTOM analyzing 47 million home sales over the past decade. The data points to one clear trend: homes that close in May sell for the highest premium—on average, 9.5% above market value.

That kind of insight doesn’t push someone to list tomorrow—but it does plant a seed.

Most sellers take weeks, even months, to make a move. Which means timely, relevant data like this helps you show up early—before they’re even raising their hand.

Use it to educate, build trust, and stay in their corner until the timing feels right.

How to Execute

Step 1

Copy Subject Line and Message to CRM

Canva Template
Canva Template

Why do homes that sell in May make the most money?

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Copied!

Every market has its season—and May isn’t just another month on the calendar.

It’s when sellers statistically have the upper hand. According to ATTOM’s new analysis of 47 million home sales over the past decade, homes that close in May deliver the highest return—on average, 9.5% above market value.

So… why May?

Because the housing market isn’t rational—it’s emotional. 

Spring makes people move. School calendars create urgency. Warmer weather makes home tours more inviting. And for many, it’s simply a season of transition—jobs shift, leases expire, and there’s that universal itch to start fresh before summer. That emotional momentum? It shows up in the numbers.

I’m not telling you to list your home tomorrow.

But I do believe having the right data leads to better decisions.

That’s my job—to help you see the bigger picture, spot the patterns, and stay informed, so you’re never navigating blind.

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Step 2

Transferring Email Content to CRM

Send

  1. Copy Subject: Highlight and copy the subject line from your email draft.
  2. Paste Subject: Open the email blast app and paste it into the subject line field.
  3. Copy Email Content: Return to your draft, copy the email content.
  4. Paste Content: Paste it in the message body of the email blast app.
  5. Review and Send: Check for accuracy, then schedule or send the email.

Target Audience
Entire Database
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Customize Template

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
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Video Walkthrough

Examples

Video Guide