Just Sold Carousel

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How to Execute
Video Walkthrough
Introduction
A Just Sold carousel is a real estate marketing staple—and for good reason. It’s a compelling way to showcase real results, build trust, and plant the seed for future sellers.
Originally inspired by Katie Lucie’s direct mail letter, this carousel repurposes that proven format for Instagram, making it easy to share your next impressive sale.
The hook? A striking price difference between an online estimate and the final sale. It keeps people swiping, reinforces the value of strategic marketing, and ends with a clear call to action.
Examples

How to Execute
Just Sold Carousel

Introduction
A Just Sold carousel is a real estate marketing staple—and for good reason. It’s a compelling way to showcase real results, build trust, and plant the seed for future sellers.
Originally inspired by Katie Lucie’s direct mail letter, this carousel repurposes that proven format for Instagram, making it easy to share your next impressive sale.
The hook? A striking price difference between an online estimate and the final sale. It keeps people swiping, reinforces the value of strategic marketing, and ends with a clear call to action.
How to Execute
Customize Canva Templates to Match Your Brand

Post to Instagram
Send
1. Start a New Post: Open Instagram and tap the + icon to create a new post.
2. Select Carousel Format: Tap Select Multiple (icon with stacked squares) to enable carousel posting.
3. Choose Your Images/Videos:
- Select up to 10 images or videos for your carousel.
4. Arrange Your Slides:
- Drag and reorder the selected files to your preferred order.
6. Write a Caption: Add a compelling caption to accompany your carousel.
7. Add Tags & Location (Optional):
- Tag people, add hashtags, and include a location if relevant.
8. Share Your Post: Tap Share to publish your carousel.
See the image below to view how the carousel appears on your profile.
Record the Video
Post Your Video
Video Walkthrough
Examples
