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SOTW: Just Sold Carousel

Social Shareables

SOTW: Just Sold Carousel

Introduction

A Just Sold carousel is a real estate marketing staple—and for good reason. It’s a compelling way to showcase real results, build trust, and plant the seed for future sellers. 

Originally inspired by Katie Lucie’s direct mail letter, this carousel repurposes that proven format for Instagram, making it easy to share your next impressive sale.

The hook? A striking price difference between an online estimate and the final sale. It keeps people swiping, reinforces the value of strategic marketing, and ends with a clear call to action.

How to Execute

Step 1

Customize Canva Templates to Match Your Brand

Canva Template
Canva Template
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Step 2

Post to Instagram

Send

1. Start a New Post: Open Instagram and tap the + icon to create a new post.

2. Select Carousel Format: Tap Select Multiple (icon with stacked squares) to enable carousel posting.

3. Choose Your Images/Videos:

  • Select up to 10 images or videos for your carousel.

4. Arrange Your Slides:

  • Drag and reorder the selected files to your preferred order.

6. Write a Caption: Add a compelling caption to accompany your carousel.

7. Add Tags & Location (Optional):

  • Tag people, add hashtags, and include a location if relevant.

8. Share Your Post: Tap Share to publish your carousel.

See the image below to view how the carousel appears on your profile.

Target Audience
Instagram Followers
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Create Your Thumbnail

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
Copy 
Copied to Clipboard
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Video Walkthrough

Examples

Video Guide