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A Just Sold carousel is a real estate marketing staple—and for good reason. It’s a compelling way to showcase real results, build trust, and plant the seed for future sellers.
Originally inspired by Katie Lucie’s direct mail letter, this carousel repurposes that proven format for Instagram, making it easy to share your next impressive sale.
The hook? A striking price difference between an online estimate and the final sale. It keeps people swiping, reinforces the value of strategic marketing, and ends with a clear call to action.
A Just Sold carousel is a real estate marketing staple—and for good reason. It’s a compelling way to showcase real results, build trust, and plant the seed for future sellers.
Originally inspired by Katie Lucie’s direct mail letter, this carousel repurposes that proven format for Instagram, making it easy to share your next impressive sale.
The hook? A striking price difference between an online estimate and the final sale. It keeps people swiping, reinforces the value of strategic marketing, and ends with a clear call to action.
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Post to Instagram
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1. Start a New Post: Open Instagram and tap the + icon to create a new post.
2. Select Carousel Format: Tap Select Multiple (icon with stacked squares) to enable carousel posting.
3. Choose Your Images/Videos:
4. Arrange Your Slides:
6. Write a Caption: Add a compelling caption to accompany your carousel.
7. Add Tags & Location (Optional):
8. Share Your Post: Tap Share to publish your carousel.
See the image below to view how the carousel appears on your profile.
Record the Video
Post Your Video