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IG Reel: What do buyers really want right now?

This IG reel is fast, visual, and ridiculously easy to execute, but it’s also backed by real data from Zillow, NAHB, and HomeLight on what today’s buyers are actually looking for.

Post as-is or update any of the ten points to reflect what you’re seeing in your market.

Homes that sell vs Homes that sit

x

Best value I’ve seen in [Area] this week

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.‍

Brad McCallum sent this email and got 20 replies.

The best part?

It wasn't their listing.

But here's the thing...

This email is just the beginning.

Repurpose your Deal of the Week into an IG poll and an SOI text.

This is how you can take a winning marketing campaign and maximize the impact.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Zillow vs. Agent (ZVA 2025)

Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).

Notably, we included two versions of this campaign.This version includes a tactic we call "Destroy The Objections."

Think about it this way....What are the reasons why someone would hesitate to reach out?

Address those concerns head on.

Zillow vs. Agent (ZVA 2025) v2

Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).

Notably, we included two versions of this campaign.This version is a tighter, more direct version of this one.

It’s time to replace the boring “Just Sold” postcards with some ListingLeads.com magic. :)

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Latest Campaigns
Market Update Text

Whenever you have a marketable moment—like a client receiving multiple offers, selling above their online estimate, or going under contract quickly—it’s the perfect time to send a 1-to-1 text like this. 

The power of this message comes from herd mentality—when people see others having success in the market, they naturally start wondering if they should make a move too. 

The phrase “Have you noticed what’s been going on in our market?” is a soft, easy-to-answer question that invites conversation without pressure. 

Customize the first line of this text based on what you’ve helped your clients accomplish recently. Here are a few ideas:

Just Listed Letter

A Just Listed letter isn’t just about announcing a new listing—it’s about making homeowners pay attention to how it could impact their home’s value. Every sale in a neighborhood sets a new benchmark, influencing what buyers are willing to pay. This letter shifts the conversation from “Oh, another home for sale” to “Why should I care?”

It also serves another purpose: showcasing your marketing strategy without saying “Look how great I am.” By sharing real numbers—social media views, private showings, buyer interest—you’re proving that your approach gets results. And by offering to personally share the final sale details, you create an easy, value-driven way to stay in touch with potential future sellers. 

Use this letter to position yourself as the agent who understands the market, drives demand, and keeps homeowners informed.

Do you need to fix up your house before you sell?

One of the biggest misconceptions sellers have? That listing with an agent means weeks of expensive repairs, dealing with contractors, and endless headaches. Companies like Opendoor have capitalized on that fear, selling the promise of certainty, convenience, and speed. And guess what? It’s worked—over 30,000 homes bought in just two years.

But here’s the truth: Many of these sellers are leaving real money on the table. They might not need to renovate to sell. They might just need access to the right buyer.

This email is so effective because it challenges the seller’s assumptions. Most believe they have to fix up their home to attract buyers, but is there a different story? Not every buyer is looking for perfect—many prioritize location, potential, and value. And with your extensive network of buyers, you can connect sellers with the right match, without forcing them into costly renovations.

Pro tip: Strengthen this email by adding a local stat on buyer demand. Show sellers that homes—even ones that need work—are still moving fast in your market. The more relevant the data, the more powerful your message.

Client Success Story: Do you need to fix up your house before you sell?

Most sellers assume they need to spend thousands fixing up their home before they can sell. But here’s the truth: They might not need to.

This email is so effective because it challenges that assumption with real results. If you recently worked with a client who had an outdated home, needed big-ticket repairs, and believed a traditional sale wasn’t worth the hassle, this is your chance to shift their perspective. Instead of pouring money into renovations or taking a lowball offer from an iBuyer, they leaned on your network of buyers. The result? A sale that netted them significantly more than an instant offer.

The key takeaway: Selling as-is isn’t a last resort—it’s a strategy. And when sellers have the right expert in their corner, they don’t have to choose between convenience and maximizing their profit.

Unsolicited CMA: Home Improvement

Most agents wait for homeowners to ask about their home’s value. But the best agents don’t wait for permission to be helpful. They anticipate the need and show up with value—before the homeowner even thinks to ask.

That’s what makes this text so effective. Instead of offering a generic CMA, you’re telling them you’re already working on it. It’s proactive, it’s personal, and it naturally sparks a conversation.

This text campaign is simple but powerful. Instead of just handing over a home value report, it starts a conversation. By asking about recent or planned updates, you engage the homeowner, make them think differently about their investment, and position yourself as the expert who helps them maximize it.

IG Reel: What do buyers really want right now?

This IG reel is fast, visual, and ridiculously easy to execute, but it’s also backed by real data from Zillow, NAHB, and HomeLight on what today’s buyers are actually looking for.

Post as-is or update any of the ten points to reflect what you’re seeing in your market.

Homes that sell vs Homes that sit

x

Best value I’ve seen in [Area] this week

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.‍

Brad McCallum sent this email and got 20 replies.

The best part?

It wasn't their listing.

But here's the thing...

This email is just the beginning.

Repurpose your Deal of the Week into an IG poll and an SOI text.

This is how you can take a winning marketing campaign and maximize the impact.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Zillow vs. Agent (ZVA 2025)

Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).

Notably, we included two versions of this campaign.This version includes a tactic we call "Destroy The Objections."

Think about it this way....What are the reasons why someone would hesitate to reach out?

Address those concerns head on.

Zillow vs. Agent (ZVA 2025) v2

Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).

Notably, we included two versions of this campaign.This version is a tighter, more direct version of this one.

It’s time to replace the boring “Just Sold” postcards with some ListingLeads.com magic. :)

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.