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Offer Poll
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How to Execute
Video Walkthrough
Introduction
This is a great tactic by Will Draper.
He asked a simple question on an IG poll—
Who wants a list of all the available new construction homes in El Paso?
Off of this campaign, he generated 41 inbound responses of people saying, "I'm interested in new construction properties."
That's 41 leads they can DM and set an appointment with.
And of those 41 leads, there likely is—at minimum—4-6 listing opportunities in there.
This is how you use Instagram on buy side angles to generate sell side leads.
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Examples
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How to Execute
Related Campaigns
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This is a simple, "right hook" email that you can send out to your database today.
Here's why it works:
1. It's specific.
2. It piques curiosity.
3. It's actually helpful.
Don't wait for permission to be useful.
Be proactive in providing value.
👉Below you'll find a Canva link that you can customize to fit your brand, download as PDF, and send to anyone who responds. 🚀
If you're looking for an incredibly simple way to start conversations using IG polls, this is it.
Here's your SOP:
1. Share poll
2. DM everyone who interacts with a personalized message
3. Offer a CMA as a value-add
4. Book an appointment
Lisbeth Herrera brilliantly executed this campaign.
The results?
11 people responded with "too small."
3 CMAs requested.
1 appointment.
Let's keep building. 🚀
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This is the perfect conversation starter to send to your SOI.
Lisbeth Herrera initially created this campaign as an IG poll (you can check it out here).
The results?
11 people responded with "too small."
3 CMAs requested.
1 appointment.
You should always double down on your winners.
This campaign is perfect for a text and/or DM.
Your SOI is in your competition's database.
Act accordingly.
Let's get to work. 🚀
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Vanessa Reilly shared another Instagram strategy that she's using to start more conversations on social…
This "Make Me Move" IG story resulted in 5 conversions, and 1 seller nurture. 🤯
Instagram Stories are fantastic for creating opportunities—and strategies like this one, using the Question box plus killer copy, make it so insanely simple to capture inbound leads.
Don't sleep on stories.
There's magic here. ⬇️
The typical home value ad is overused.
Over-advertised.
So let's try something different…
Most agents don’t know that you can generate seller leads with Instagram Stories.
But there’s a catch…
If you’re going to be posting stories on Instagram, you need to be using polls and questions.
These are simple interactive tools that turn impressions into warm leads.
Here's an Instagram story template you can use to generate "inbound" IG leads.
All you have to do is add the poll (with no title).
Then add these poll answers:
In the last 7 days.
It's been a while.
It's been way too long.
When people respond to the poll, slide into their DMs with the following scripts:
In the last 7 days → What do you think about the value?
It's been a while or way too long → Would it be helpful if I prepared a professional home value report for you?
IG stories are a cheat code for seller leads.
You can post this today. ⬇️
Offer Poll
Introduction
This is a great tactic by Will Draper.
He asked a simple question on an IG poll—
Who wants a list of all the available new construction homes in El Paso?
Off of this campaign, he generated 41 inbound responses of people saying, "I'm interested in new construction properties."
That's 41 leads they can DM and set an appointment with.
And of those 41 leads, there likely is—at minimum—4-6 listing opportunities in there.
This is how you use Instagram on buy side angles to generate sell side leads.
How to Execute
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