Social Shareables

Offer Poll

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How to Execute

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Introduction

This is a great tactic by Will Draper.

He asked a simple question on an IG poll—

Who wants a list of all the available new construction homes in El Paso?

Off of this campaign, he generated 41 inbound responses of people saying, "I'm interested in new construction properties."

That's 41 leads they can DM and set an appointment with.

And of those 41 leads, there likely is—at minimum—4-6 listing opportunities in there.

This is how you use Instagram on buy side angles to generate sell side leads.

Target Audience
How Often
Channel

Examples

How to Execute

Step 1

Click the "+" in the top left corner of your Instagram home screen

Step 2

Select an image from your camera roll

Step 3

This image will be the background of your poll

Step 4

Click "Aa" at the top of your screen to add text

Step 5

Type "Who wants a list of all the available new construction homes in [area]?"

Step 6

Click the sticker icon at the top of your screen

Step 7

Click "Poll"

Step 8

Type "Me", "Me", "Me" and "Not me, I don't want to buy a house" as the three options—or create your own

Step 9

Step 10

Step 11

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Step 14

Step 15

Enter your phone number to receive text message with content to easily copy and paste.

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Social Shareables

Offer Poll