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Working In Public
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How to Execute
Video Walkthrough
Introduction
You’re going to love this strategy.
We all know that unsolicited CMAs work.
What you need to do next is take your most marketable CMAs and turn them into IG stories to generate seller leads every week.
The process goes like this:
1. Do 5-10 CMAs per week.
2. Highlight the most notable one.
3. Create a story on IG.
4. Add the poll. (see example below)
5. DM everyone who opts in.
This is how you generate high-quality leads without paying a profit-crushing referral fee.
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Examples
How to Execute
Related Campaigns
Are you looking for an effective way to re-engage leads who might have given up on buying a home this year? We have developed a powerful script that combines the simplicity of the Dean Jackson 9-word email with the tactical approach of Chris Voss' negotiation style.
Introducing the 10-Word Cold Outreach Email.
What Is It?
The concept is straightforward yet powerful. The subject line is personalized with the recipient's name to grab their attention. The body of the email consists of a single, strategically crafted question designed to reignite interest and provoke a response.
For example:
Subject Line: Tom Ferry
Body: Have you given up on trying to buy this year?
Why It Works
This approach is rooted in psychological principles that leverage curiosity, personalization, and direct engagement.
Here's why it’s effective:
- Personalization: By using the recipient’s name in the subject line, you immediately capture their attention and make the email feel personally relevant.
- Curiosity: The question format creates a sense of curiosity and encourages the recipient to think about their situation and respond.
- Direct Engagement: The simplicity and directness of the question cut through the noise of typical sales emails, making it easier for the recipient to engage without feeling overwhelmed.
How to Use It
This script is perfect for cold outreach to leads who have gone cold or seem to have lost interest in the market. It’s a low-pressure, high-impact way to re-establish communication and open the door for further conversation.
By employing this 10-Word Cold Outreach Email, you have nothing to lose and everything to gain. Give it a try and watch as your re-engagement rates soar.
The Thoughtful Conversation Starter campaign uses personalized SMS to engage potential clients with genuine, relevant messages.
Why It Works
This campaign leverages personalization and relevance, making recipients feel valued and piquing their curiosity about market conditions. This approach boosts response rates and strengthens client relationships.
Value for Your Sphere of Influence
Sending this message keeps you top-of-mind with clients, demonstrating your attentiveness and market expertise. By engaging clients with timely information, you build trust and loyalty, leading to more successful transactions and referrals.
The Social Proof Conversation Starter Campaign
Introduction
The Social Proof Conversation Starter campaign leverages curiosity and social proof through personalized SMS, encouraging potential clients to engage by highlighting the surprising truth about their home's value.
Why It Works
This campaign uses the psychological principles of social proof and curiosity. Mentioning that "most people are surprised" creates a sense of intrigue and prompts recipients to seek out their home's value. This curiosity-driven approach increases engagement and strengthens client relationships.
Value for Your Sphere of Influence
Sending this message keeps you top-of-mind with clients, showcasing your market knowledge and attentiveness. By engaging clients with intriguing, relevant information, you build trust and loyalty, leading to more successful transactions and referrals.
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This is a simple, "right hook" email that you can send out to your database today.
Here's why it works:
1. It's specific.
2. It piques curiosity.
3. It's actually helpful.
Don't wait for permission to be useful.
Be proactive in providing value.
👉Below you'll find a Canva link that you can customize to fit your brand, download as PDF, and send to anyone who responds. 🚀
If you're looking for an incredibly simple way to start conversations using IG polls, this is it.
Here's your SOP:
1. Share poll
2. DM everyone who interacts with a personalized message
3. Offer a CMA as a value-add
4. Book an appointment
Lisbeth Herrera brilliantly executed this campaign.
The results?
11 people responded with "too small."
3 CMAs requested.
1 appointment.
Let's keep building. 🚀
Working In Public
Introduction
You’re going to love this strategy.
We all know that unsolicited CMAs work.
What you need to do next is take your most marketable CMAs and turn them into IG stories to generate seller leads every week.
The process goes like this:
1. Do 5-10 CMAs per week.
2. Highlight the most notable one.
3. Create a story on IG.
4. Add the poll. (see example below)
5. DM everyone who opts in.
This is how you generate high-quality leads without paying a profit-crushing referral fee.
How to Execute
Customize Canva Templates to Match Your Brand
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Post to Instagram
Send
- Start a New Story: Open Instagram and create a new story.
- Add Poll Sticker: Tap the Sticker icon and select Poll.
- Set Up Poll:
- Set answer options
- Option 1: "Yes"
- Option 2: "Absolutely"
- Position Poll: Place the poll in the designated spot on the image.
- Share: Tap "Your Story" to publish.
See the image below to view how the post appears to your audience.
Record the Video
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Video Walkthrough
Examples