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Exclusive Open House Invite for Past Guests

Email Campaigns

Exclusive Open House Invite for Past Guests

Introduction

Smart agents know that one Open House can lead to the next. Every buyer who walks through the door—whether they loved that home or not—is a lead who’s actively searching. So why not use that connection to keep them engaged?

This email works because it feels personal. It’s not a generic “Come to my Open House” blast—it’s an intentional, direct invitation. And by using the Deal of the Week strategy, you create curiosity without giving everything away. No full address. No full listing. Just enough intrigue to make them reply.

Use this as a simple but effective way to turn past Open House visitors into future clients. If they’re serious about buying, they’ll want the details.

How to Execute

Step 1

Copy Subject Line and Message to CRM

Canva Template
Canva Template

Special Open House invite [time sensitive]

Copy 
Copied!

I just listed a home in [Neighborhood], and it might be one of the best opportunities on the market right now.

Here’s why I love it:

[Highlight 1—e.g., “A layout that actually makes sense—spacious, bright, and functional”]
[Highlight 2—e.g., “A backyard that feels like a private retreat”]
[Highlight 3—e.g., “Priced well below similar homes in the area”]

I wanted to personally invite you to the Open House on [day/time]—it’s the perfect chance to see if this home feels right for you.

If you’re interested, just reply, and I’ll send you all the details.

Hope to see you there!

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Step 2

Transferring Email Content to CRM

Send

  1. Copy Subject: Highlight and copy the subject line from your email draft.
  2. Paste Subject: Open the email blast app and paste it into the subject line field.
  3. Copy Email Content: Return to your draft, copy the email content.
  4. Paste Content: Paste it in the message body of the email blast app.
  5. Review and Send: Check for accuracy, then schedule or send the email.

Target Audience
Past Open House Leads
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Customize Template

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
Copy 
Copied to Clipboard
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Video Walkthrough

Examples

Video Guide