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What’s next? (CA)

Email Campaigns

What’s next? (CA)

Introduction

Most agents think trust is built in big moments—an incredible listing presentation, a perfectly staged home, a well-executed negotiation. But trust isn’t a switch you flip. It’s a slow burn. It’s built in the moments when you’re not selling, just showing up with value.

That’s what this email does. No push. No pressure. Just sharp market insights your clients will appreciate. Over time, these touchpoints add up. They create familiarity, confidence, and—when the time is right—a listing opportunity.

ListingLeads member Anthony Malafronte saw it firsthand:

"Three new listings are coming on in the next couple of weeks! All using these tools and tactics. One we cultivated through email only, the owner is hearing impaired (the best listing appointment I have ever been on), I'm not sure we'd have made it happen without this group. When we met, the owner felt comfortable with our commitment to the business, our knowledge of the market, and our ability to market his home. The consistency with which we shared info, and weren't annoying but smart and helpful. Was what he shared with us."

This email was crafted by pulling insights from recent articles in The Financial Post, The Globe & Mail, and BNN Bloomberg. The Bank of Canada has cut rates seven times, yet demand hasn’t surged to match. Buyers are cautious, and the market is shifting in ways that create new opportunities.

Staying in front of your clients with timely, relevant insights is how you build trust—long before they’re ready to make a move.

Let’s get into it.

How to Execute

Step 1

Copy Subject Line and Message to CRM

Canva Template
Canva Template

What’s next?

Copy 
Copied!

The Bank of Canada just made its seventh consecutive rate cut, bringing the key rate down to 2.75%. With more cuts expected, mortgage rates could drop even further.

At the same time, new listings have surged, giving buyers more choice—and in some cases, more negotiating power. Multiple offers are becoming less common, and for buyers who’ve been waiting on the sidelines, this could be the opening they’ve been hoping for.

But so far, demand hasn’t surged to match. Inflation, trade tensions, and job security concerns are making some buyers hesitant. Many are waiting to see if rates drop further or if the economy stabilizes before making a move.

What happens next will depend on how much further rates drop, whether buyers regain confidence, and how economic pressures—like inflation and employment—play out in the coming months.

As always, I’m here to keep you informed. And if you have any questions, I’m here.

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Step 2

Transferring Email Content to CRM

Send

  1. Copy Subject: Highlight and copy the subject line from your email draft.
  2. Paste Subject: Open the email blast app and paste it into the subject line field.
  3. Copy Email Content: Return to your draft, copy the email content.
  4. Paste Content: Paste it in the message body of the email blast app.
  5. Review and Send: Check for accuracy, then schedule or send the email.

Target Audience
Entire Database
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Customize Template

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
Copy 
Copied to Clipboard
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Video Walkthrough

Examples

Video Guide