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IG Reel: The secret to getting a lowball offer accepted
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How to Execute
Video Walkthrough
Introduction
This is the kind of content buyers actually save.
It answers a question they’re already thinking about—“Can I make a low offer?”—and gives them a smart, helpful framework for when and how that works.
The beauty of this Reel? You don’t even need to be on camera.
The caption does the heavy lifting, walking through timing, terms, and tone—while the Reel itself can be as simple as a text-based hook or B-roll with overlay.
We know listings are sitting on the market longer right now, so we thought this might be a good moment to meet the market with a message like this. It’s timely, relevant—and likely to resonate.
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Examples
How to Execute
IG Reel: The secret to getting a lowball offer accepted
Introduction
This is the kind of content buyers actually save.
It answers a question they’re already thinking about—“Can I make a low offer?”—and gives them a smart, helpful framework for when and how that works.
The beauty of this Reel? You don’t even need to be on camera.
The caption does the heavy lifting, walking through timing, terms, and tone—while the Reel itself can be as simple as a text-based hook or B-roll with overlay.
We know listings are sitting on the market longer right now, so we thought this might be a good moment to meet the market with a message like this. It’s timely, relevant—and likely to resonate.
How to Execute
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Step-by-Step: How to Customize This Instagram Reel
Step 1: Open the Canva Template
Click the Canva template link we’ve provided. It’ll open in your browser.
(If you don’t have a Canva account, you’ll be prompted to create a free one.)
Step 2: Customize the Visual (optional)
You can either use the template as-is—or swap in your own background image or video.
To personalize it:
- Click “Uploads” in the left-hand menu
- Drag in your media (a clip of your city, a showing, or something else)
- Drop it into the background layer of the slide
Step 3: Keep or Tweak the Text
The default text is ready to go, but feel free to adjust the wording if you want to localize or rephrase slightly.
Just make sure to keep the message educational, clear, and written in your voice.
Step 4: Download Your Reel
Click “Share” → “Download”
File type: MP4 → Save to your device.
Step 5: Post on Instagram
Open Instagram → Tap the “+” → Choose “Reel”
Upload your video and paste in the caption we’ve provided.
Record the Video
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Thinking about making a low offer? Read this first.
Lowballing can work—but only if we’re smart about it.
Here’s what we’ve learned:
- The timing has to be right.
If a home’s fresh on the market, sellers aren’t budging. We look for listings that have been sitting 60–90 days. If it’s been pulled and relisted? Even better. That usually signals they’re open to negotiation. - Our terms need to be clean.
We’re talking strong financing, short inspection window, flexible close. The smoother we make the rest of the deal, the more likely they are to take a lower price seriously. - We keep the ask reasonable.
A 10–15% discount might fly. But coming in way under just kills the offer. Low doesn’t mean unrealistic. We don’t throw numbers at the wall—we make offers that stick.
And yes—having the right agent matters more than most people think. A thoughtful, professional approach goes a long way.
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Video Walkthrough
Examples
