Open House Social

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Introduction
Marketing an Open House isn’t just about posting a flyer and hoping people show up. It’s about creating a moment—something people feel like they need to be part of. And social media is where that moment starts.
Use the Canva template below as a starting point for marketing your Open House on your Instagram Stories.
Pro-Tip: After you share the template that includes the Open House information, take a couple behind-the-scenes shots of the home or neighborhood to post on your Instagram Stories in addition to the template.
Examples

How to Execute
Open House Social

Introduction
Marketing an Open House isn’t just about posting a flyer and hoping people show up. It’s about creating a moment—something people feel like they need to be part of. And social media is where that moment starts.
Use the Canva template below as a starting point for marketing your Open House on your Instagram Stories.
Pro-Tip: After you share the template that includes the Open House information, take a couple behind-the-scenes shots of the home or neighborhood to post on your Instagram Stories in addition to the template.
How to Execute
Customize Canva Templates to Match Your Brand

Post to Instagram
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Add a Poll to Your Instagram Story
- Start a New Story: Open Instagram and create a new story.
- Upload Image Downloaded from Canva.
- Share: Tap "Your Story" to publish.
See the image below to view how the post appears to your audience.
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📢 You list your home, expecting strong interest—maybe even multiple offers.
But instead? Silence.
Buyers scroll past. Showings are slow. And after weeks on the market, you’re left with fewer options than you expected—lower offers, a price reduction, or relisting altogether.
This is common when a home is priced too high.
🔹 The first week is when your home gets the most attention—when buyers are searching actively and ready to make offers.
🔹 But if your price is too high? Buyers hesitate or move on to homes they see as a better deal.
🔹 The longer your home sits, the less desirable it appears, and the harder it becomes to get strong offers.
Now, there are times when pricing above market can work. Some homes have features that set them apart. But even in those cases, it takes the right approach—not just a high number and hope.
And just to be clear—even a well-priced home won’t always sell overnight. Some markets move slower than others, and that’s not a reflection of your home’s value. The key is patience, strategy, and trusting the process.
Selling soon? Let’s talk about a pricing strategy that works for your home, your market, and your goals.
📩DM me today—and let’s build the right plan for your sale.
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