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This is a good sign for homebuyers (CA)

Email Campaigns

This is a good sign for homebuyers (CA)

Introduction

A new report just dropped, and it’s the perfect opportunity to reach out to your database with valuable, timely information.

BNN Bloomberg just covered National Bank’s latest Housing Affordability Monitor, which shows that affordability in Canada improved for the fourth consecutive quarter. Rising incomes and lower mortgage rates are helping offset higher home prices, bringing mortgage payments to their lowest level as a percentage of income in nearly three years.

That’s a shift your audience needs to know about.

This email gives buyers a reason to re-evaluate their options and helps sellers understand what this means for demand. It positions you as the go-to resource for market insights while staying relevant and data-driven.

How to Execute

Step 1

Copy Subject Line and Message to CRM

Canva Template
Canva Template

This is a good sign for homebuyers

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Copied!

Affordability has been a challenge for years. That’s not surprising.

What is surprising is housing affordability seems to be improving in Canada, according to National Bank’s latest Housing Affordability Monitor.

For the fourth straight quarter, affordability has improved as rising incomes and lower mortgage rates help offset higher home prices. Mortgage payments as a percentage of income are at their lowest level in nearly three years.

For buyers: Lower mortgage rates and rising incomes mean owning a home may now be more within reach—but with sales down 10.4% year over year, some buyers are still waiting on the sidelines.

For sellers: With affordability improving, more buyers may re-enter the market, potentially increasing demand. But with rising inventory, pricing and strategy remain key.

If anything's changed with your real estate plans for the spring, call me, text me, or email me, and I’ll help you get what you need to make an informed decision.

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Step 2

Transferring Email Content to CRM

Send

  1. Copy Subject: Highlight and copy the subject line from your email draft.
  2. Paste Subject: Open the email blast app and paste it into the subject line field.
  3. Copy Email Content: Return to your draft, copy the email content.
  4. Paste Content: Paste it in the message body of the email blast app.
  5. Review and Send: Check for accuracy, then schedule or send the email.

Target Audience
Entire Database
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Customize Template

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
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Copied to Clipboard
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Video Walkthrough

Examples

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