Back

2024 ZMA Text

Phone & Text Scripts
Phone & Text Scripts

2024 ZMA Text

Introduction

Way too many agents are waiting for people to raise their hand to say they want to sell.

As a result, they're not getting the opportunities they're looking for and they're not hitting the goals they want to hit.

The ZMA strategy is so incredibly simple.

Here's how it works:

1. Every day, 2-3 times a day, choose someone from your database or someone in your SOI

2. Look up their home on Zillow

3. Click "Zestimate history & details"

4. Take a screenshot of their home value history

5. Send the following text message

That's it.‍

If you do 2-3 of these every day, that will turn into 2-3 conversations per day, which will likely lead to 1-2 listing appointments a week, which will likely lead to 2-3 listings a month.

That math just works.

This has got to be in your daily SOP.

How to Execute

Step 1

Canva Template
Canva Template
Copy 
Copied!

Hi [First Name],

You're going to love this!

I was on Zillow earlier today checking out your home.

Copy 
Copied!

Since you bought this home in [YEAR], Zillow estimates your home's value has increased [$].

Copy 
Copied!

Your current Zestimate is [$].

What do you think?

I have my opinion, but I'd love to hear your thoughts!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Step 2

Send

Target Audience
SOI and Seller Leads
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Create Your Thumbnail

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
Copy 
Copied to Clipboard
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Video Walkthrough

Examples

Video Guide