.svg){kind=small}
What it’s really like to sell your home when…
Download Template
Get Template
.svg)
How to Execute
Video Walkthrough
Introduction
Selling a home is rarely as simple—or as fast—as people expect.
That’s why we created this carousel: to walk future sellers through what the process actually feels like. The decisions, the doubts, the waiting, the wins.
It’s not meant to capture every scenario. Instead, it offers a realistic, emotionally honest timeline to help set better expectations—especially in a market where things are taking longer and patience matters more than ever.
Just one note: you’ll want to edit Slide 7 to reflect the average days on market in your area.Use it as-is—or tweak the timeline to better fit what you’re seeing with your clients.
.svg)
.svg)
.svg)
Examples
How to Execute
What it’s really like to sell your home when…
Introduction
Selling a home is rarely as simple—or as fast—as people expect.
That’s why we created this carousel: to walk future sellers through what the process actually feels like. The decisions, the doubts, the waiting, the wins.
It’s not meant to capture every scenario. Instead, it offers a realistic, emotionally honest timeline to help set better expectations—especially in a market where things are taking longer and patience matters more than ever.
Just one note: you’ll want to edit Slide 7 to reflect the average days on market in your area.Use it as-is—or tweak the timeline to better fit what you’re seeing with your clients.
Before you get started
For best results with direct mail, you’ll want to have these core lists ready.
Before you send a text, make sure you have these three things in place:
Before you send an email, make sure these three things are in place:
Farm List
This is your core mailing audience—used for general awareness and market education. Build your list using the following filters:
- Homeowners who’ve owned for 10+ years
- 50%+ equity
- Areas with strong total commission opportunity (transaction volume × average price)
Start with 1,000 homes. Expand if it’s working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.
Radius Lists
Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.You’ll need the ability to quickly pull 100–200 nearby homes around a specific property.
Specialty Lists
Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.
An Email Tool
You need a platform that lets you send mass emails to your database. Use what you have—FUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If you’re not set up yet, get that handled first. You can’t send if you can’t hit send.
Three Simple Lists
You need three lists:
Prospects
People you haven't done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
A Plain Text Format
These emails are written to feel personal, not promotional—so keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). That’s it.
A CRM That Can Send Texts
Most modern CRMs can do this—Follow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. You’ll want tracking, history, and batch-sending capabilities.
If you do need a mass texting tool, here’s what we recommend. But start with manual sends if you have to.
Three Simple Lists
Texting is for follow-up. And smart follow-up starts with the right filters.
Prospects
People you haven’t done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
Engaged Recently
Opened an email or visited your site in the last 7 days.
Not Contacted Recently
No outreach in 30 days (for prospects) or 90 days (for clients).
A Plain Text Format
These aren’t spam blasts. They’re timely, value-based follow-ups. Use their first name. Skip the signatures.
How to Execute
Customize Canva Templates to Match Your Brand
%201.svg){kind=icon}
Post to Instagram
Send
Step-by-Step: How to Create This Instagram Reel
1. Click the Canva Template Link (Above)
Open the Canva template we provided for this carousel.
This template includes:
- A fully written 9-slide Instagram carousel
- Layouts designed for storytelling and readability
- Editable text, fonts, and colors
💡 Make sure you're logged into Canva to access editing features.
2. Customize the Design
In Canva:
- Update the colors to match your brand
- Swap in your fonts and logo, if you have them
- Edit the area-specific references
e.g., replace “[Your Area]” with your city or neighborhood
e.g., fill in the average days on market
Optional:
- Add emojis, if they fit your tone (🧹📅📸)
- Tweak the text slightly to sound more like you, while keeping the story flow
3. Download the Slides for Instagram
Once your edits are complete:
- Click “Share” → “Download”
- Select PNG format
- Choose All pages (Slides 1–9)
- Save the files to your device or phone (in order)
4. Transfer to Your Phone
If you designed on desktop, airdrop or email the 9 PNGs to your phone.
Make sure they stay in the correct order (slide 1 = intro, slide 9 = CTA).
5. Post as an Instagram Carousel
- Open the Instagram app
- Tap the “+” icon → select Post
- Choose multiple images (tap and hold the first one to enable selection)
- Upload slides in the correct order (1 to 9)
6. Write Your Caption
Use a caption that matches the tone of the carousel: honest, empathetic, and encouraging. Example:
"Selling your home isn’t just a transaction—it’s a process.
Here’s what it actually feels like when you’re selling, fixing, and buying at the same time.
There’s stress, momentum, doubt—and then finally, a decision.
What surprised you most about selling your home?
If you’re thinking about making a move, send me a DM—we’ll talk through what it could look like for you."
7. Add Hashtags & Location
Hashtag ideas:
- #SellingAHome
- #[YourCity]Homes
- #HomeSellingTips
- #LifeIn[YourCity]
Tag your city or neighborhood for extra local reach.
8. Share It
- Tap “Share”
- Confirm it’s live and that the slide order is correct
- Optional: Add to a Story or Highlight called “Selling Tips” for long-term visibility
Record the Video
.svg)
Customize Template
📢 You list your home, expecting strong interest—maybe even multiple offers.
But instead? Silence.
Buyers scroll past. Showings are slow. And after weeks on the market, you’re left with fewer options than you expected—lower offers, a price reduction, or relisting altogether.
This is common when a home is priced too high.
🔹 The first week is when your home gets the most attention—when buyers are searching actively and ready to make offers.
🔹 But if your price is too high? Buyers hesitate or move on to homes they see as a better deal.
🔹 The longer your home sits, the less desirable it appears, and the harder it becomes to get strong offers.
Now, there are times when pricing above market can work. Some homes have features that set them apart. But even in those cases, it takes the right approach—not just a high number and hope.
And just to be clear—even a well-priced home won’t always sell overnight. Some markets move slower than others, and that’s not a reflection of your home’s value. The key is patience, strategy, and trusting the process.
Selling soon? Let’s talk about a pricing strategy that works for your home, your market, and your goals.
📩DM me today—and let’s build the right plan for your sale.
Post Your Video
.svg){kind=small}
Video Walkthrough
Examples
