.svg){kind=small}
SOTW: How to spot a “good deal” in [Area] →
Download Template
Get Template
.svg)
How to Execute
Video Walkthrough
Introduction
Most buyers think a “deal” means the lowest price.
But real value? It’s more nuanced.
This carousel is designed to educate your audience.
To train their eye.
To help them understand what makes a home undervalued—even if it doesn’t look like a steal on paper.
From location perks to price gaps to hidden upside, you’re not just posting listings—you’re teaching buyers how to spot opportunity.
Pro tip: The more specific you make it to your market, the more valuable—and irreplaceable—it becomes. This is the kind of content they can’t find on Zillow.
.svg)
.svg)
.svg)
Examples
How to Execute
SOTW: How to spot a “good deal” in [Area] →
Introduction
Most buyers think a “deal” means the lowest price.
But real value? It’s more nuanced.
This carousel is designed to educate your audience.
To train their eye.
To help them understand what makes a home undervalued—even if it doesn’t look like a steal on paper.
From location perks to price gaps to hidden upside, you’re not just posting listings—you’re teaching buyers how to spot opportunity.
Pro tip: The more specific you make it to your market, the more valuable—and irreplaceable—it becomes. This is the kind of content they can’t find on Zillow.
How to Execute
Customize Canva Templates to Match Your Brand
%201.svg){kind=icon}
Post to Instagram
Send
Use this template as either an Instagram Story or Instagram Carousel.
Record the Video
.svg)
Customize Template
📢 You list your home, expecting strong interest—maybe even multiple offers.
But instead? Silence.
Buyers scroll past. Showings are slow. And after weeks on the market, you’re left with fewer options than you expected—lower offers, a price reduction, or relisting altogether.
This is common when a home is priced too high.
🔹 The first week is when your home gets the most attention—when buyers are searching actively and ready to make offers.
🔹 But if your price is too high? Buyers hesitate or move on to homes they see as a better deal.
🔹 The longer your home sits, the less desirable it appears, and the harder it becomes to get strong offers.
Now, there are times when pricing above market can work. Some homes have features that set them apart. But even in those cases, it takes the right approach—not just a high number and hope.
And just to be clear—even a well-priced home won’t always sell overnight. Some markets move slower than others, and that’s not a reflection of your home’s value. The key is patience, strategy, and trusting the process.
Selling soon? Let’s talk about a pricing strategy that works for your home, your market, and your goals.
📩DM me today—and let’s build the right plan for your sale.
Post Your Video
.svg){kind=small}
Video Walkthrough
Examples