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3 Things I Would NEVER Do If I Were Selling My Home In 2025
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How to Execute
Video Walkthrough
Introduction
Inspired by Kate Howard’s Instagram Reel, this campaign gives you three simple, but often overlooked, mistakes sellers make that can quietly kill deals. Use it to educate your audience, position yourself as the expert who knows what works, and spark conversations with homeowners who want to get it right.
If you hate being on camera, you’re going to love this Reel.
It taps into the growing Faceless Creator trend—where agents build trust, grow their brand, and generate leads without ever showing their face. It’s perfect if you want to reduce the pressure of being on camera or just work faster.
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Examples
How to Execute
3 Things I Would NEVER Do If I Were Selling My Home In 2025
Introduction
Inspired by Kate Howard’s Instagram Reel, this campaign gives you three simple, but often overlooked, mistakes sellers make that can quietly kill deals. Use it to educate your audience, position yourself as the expert who knows what works, and spark conversations with homeowners who want to get it right.
If you hate being on camera, you’re going to love this Reel.
It taps into the growing Faceless Creator trend—where agents build trust, grow their brand, and generate leads without ever showing their face. It’s perfect if you want to reduce the pressure of being on camera or just work faster.
Before you get started
For best results with direct mail, you’ll want to have these core lists ready.
Before you send a text, make sure you have these three things in place:
Before you send an email, make sure these three things are in place:
Farm List
This is your core mailing audience—used for general awareness and market education. Build your list using the following filters:
- Homeowners who’ve owned for 10+ years
- 50%+ equity
- Areas with strong total commission opportunity (transaction volume × average price)
Start with 1,000 homes. Expand if it’s working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.
Radius Lists
Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.You’ll need the ability to quickly pull 100–200 nearby homes around a specific property.
Specialty Lists
Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.
An Email Tool
You need a platform that lets you send mass emails to your database. Use what you have—FUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If you’re not set up yet, get that handled first. You can’t send if you can’t hit send.
Three Simple Lists
You need three lists:
Prospects
People you haven't done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
A Plain Text Format
These emails are written to feel personal, not promotional—so keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). That’s it.
A CRM That Can Send Texts
Most modern CRMs can do this—Follow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. You’ll want tracking, history, and batch-sending capabilities.
If you do need a mass texting tool, here’s what we recommend. But start with manual sends if you have to.
Three Simple Lists
Texting is for follow-up. And smart follow-up starts with the right filters.
Prospects
People you haven’t done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
Engaged Recently
Opened an email or visited your site in the last 7 days.
Not Contacted Recently
No outreach in 30 days (for prospects) or 90 days (for clients).
A Plain Text Format
These aren’t spam blasts. They’re timely, value-based follow-ups. Use their first name. Skip the signatures.
How to Execute
Record the Video
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Export or Personalize Your Video
Send
Record the Video
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Customize Template
Option 1: Use the Canva Template with Stock Photos or Videos
🔹 Step 1: Open the Canva template link provided. This will open the design in your Canva account. (If you don’t have an account, sign up for free at www.canva.com.)
🔹 Step 2: Click “Use Template” to create your own editable copy.
🔹 Step 3: Customize the text if you want:
- Double-click any text box to edit
- Adjust fonts and colors to match your branding (optional).
🔹 Step 4: Add photos or videos:
- Click “Uploads” in the left toolbar.
- Drag and drop your own images/videos or click “Upload files.”
- Replace the placeholder images/videos by dragging your uploads onto the existing content.
🔹 Step 5: Add your logo (optional):
- Upload your logo via “Uploads” and drag it onto the template.
🔹 Step 6: Download your video:
- Click “Share” in the top right corner.
- Select “Download” > Choose MP4 format > Click Download.
🔹 Step 7: Post to Instagram Reels:
- Open Instagram and tap the + button, then select Reel.
- Upload your customized video.
- Add trending audio (optional), a compelling caption, and relevant hashtags.
- Tap “Share” — and you’re done!
Option 2: Use Your Own Videos as the Background
Want to make your reel even more personal? Use a video you’ve recorded as the background while keeping the text animations and design from our template.
🔹 Step 1: Record or select a vertical video.
🔹 Step 2: Open the Canva template link and click “Use Template” to create your editable copy.
🔹 Step 3: Replace the background video:
- Click on the existing video in the template.
- Choose “Delete” or “Replace background.”
- Upload your video via “Uploads” and drag it into the background frame.
🔹 Step 4: Adjust the text & design:
- Ensure your text is still readable over your custom video.
- Move or resize elements if needed.
🔹 Step 5: Download your video:
- Click “Share” in the top right corner.
- Select “Download” > Choose MP4 format > Click Download.
🔹 Step 6: Post to Instagram Reels:
- Open Instagram and tap the + button, then select Reel.
- Upload your video.
- Add trending audio (optional), a compelling caption, and relevant hashtags.
- Tap “Share” — and you’re done!
Post Your Video
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Video Walkthrough
Examples
