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When I tell people I live in [Area], they think…
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How to Execute
Video Walkthrough
Introduction
This Reel flips the narrative—and that’s exactly why it works.
Most buyers have a surface-level impression of your area: traffic, sprawl, or sky-high prices. But that’s not the whole story.
Inspired by Marie Lee’s viral Instagram Reel, this format is a smart way to shift perception in 7 seconds or less.
Here’s why it works:
- It creates contrast—what people think vs. what’s true.
- It uses humor and visual storytelling to reframe objections.
- It builds local pride while educating your audience.
A few example angles you could use:
- “When I say I live in East Nashville, they think I mean Broadway crowds… but I really mean tree-lined streets and neighbors who bring you sourdough.”
- “When I say I’m in Miami, they picture traffic on I-95… but I’m really biking to a quiet café two blocks from the bay.”
- “When I say I live in Jersey City, people think it’s just high-rises and PATH trains… but I really mean farmers markets and parks with skyline views.”
- “When I say I live in Scottsdale, they think I mean golf courses and gated communities… but I really mean trails, tacos, and sunset hikes after work.”
Use this Reel to reclaim the narrative—and connect with buyers who want what you see every day.
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Examples
How to Execute
When I tell people I live in [Area], they think…
Introduction
This Reel flips the narrative—and that’s exactly why it works.
Most buyers have a surface-level impression of your area: traffic, sprawl, or sky-high prices. But that’s not the whole story.
Inspired by Marie Lee’s viral Instagram Reel, this format is a smart way to shift perception in 7 seconds or less.
Here’s why it works:
- It creates contrast—what people think vs. what’s true.
- It uses humor and visual storytelling to reframe objections.
- It builds local pride while educating your audience.
A few example angles you could use:
- “When I say I live in East Nashville, they think I mean Broadway crowds… but I really mean tree-lined streets and neighbors who bring you sourdough.”
- “When I say I’m in Miami, they picture traffic on I-95… but I’m really biking to a quiet café two blocks from the bay.”
- “When I say I live in Jersey City, people think it’s just high-rises and PATH trains… but I really mean farmers markets and parks with skyline views.”
- “When I say I live in Scottsdale, they think I mean golf courses and gated communities… but I really mean trails, tacos, and sunset hikes after work.”
Use this Reel to reclaim the narrative—and connect with buyers who want what you see every day.
Before you get started
For best results with direct mail, you’ll want to have these core lists ready.
Before you send a text, make sure you have these three things in place:
Before you send an email, make sure these three things are in place:
Farm List
This is your core mailing audience—used for general awareness and market education. Build your list using the following filters:
- Homeowners who’ve owned for 10+ years
- 50%+ equity
- Areas with strong total commission opportunity (transaction volume × average price)
Start with 1,000 homes. Expand if it’s working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.
Radius Lists
Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.You’ll need the ability to quickly pull 100–200 nearby homes around a specific property.
Specialty Lists
Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.
An Email Tool
You need a platform that lets you send mass emails to your database. Use what you have—FUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If you’re not set up yet, get that handled first. You can’t send if you can’t hit send.
Three Simple Lists
You need three lists:
Prospects
People you haven't done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
A Plain Text Format
These emails are written to feel personal, not promotional—so keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). That’s it.
A CRM That Can Send Texts
Most modern CRMs can do this—Follow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. You’ll want tracking, history, and batch-sending capabilities.
If you do need a mass texting tool, here’s what we recommend. But start with manual sends if you have to.
Three Simple Lists
Texting is for follow-up. And smart follow-up starts with the right filters.
Prospects
People you haven’t done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
Engaged Recently
Opened an email or visited your site in the last 7 days.
Not Contacted Recently
No outreach in 30 days (for prospects) or 90 days (for clients).
A Plain Text Format
These aren’t spam blasts. They’re timely, value-based follow-ups. Use their first name. Skip the signatures.
How to Execute
Customize Canva Templates to Match Your Brand
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Step-by-Step: How to Create This Instagram Reel
1. Click the Canva Template Link
Start by opening the Canva template we’ve created for this Reel (above).
This gives you:
- A clean, branded frame for your text overlays.
- Slide placeholders with suggested copy.
- Space to customize colors and fonts.
2. Customize the Design
- Update the text to match your area. Use your voice, your language.
- Add emojis to make it feel playful or local (e.g. 🌇🚲🌳).
- Keep both slides short and punchy:
- Slide 1: “When I say I live in [Area], people think I mean this…”
- Slide 2: “But I really mean this…”
3. Download the Canva Slides
- Click “Share” > “Download”
- Choose MP4 if you added video clips inside Canva, or PNG/JPG if you're just downloading the text overlays.
- Save them to your phone.
4. Record Two Short Video Clips
You’ll need two vertical clips, about 3–5 seconds each:
- Clip 1 (for Slide 1): Misconception (e.g. traffic, touristy area, high-rise skyline).
- Clip 2 (for Slide 2): The real vibe (e.g. local coffee shop, quiet street, community park).
Shoot vertically (9:16) for Instagram Reels.
5. Open Instagram and Start a Reel
- Tap the “+” icon, select “Reel”
- Upload both clips (in order: misconception, then reality)
6. Add Your Canva Text Overlays (Optional)
- Tap the Sticker icon > “Add from camera roll”
- Select the Canva PNG slides and place them over your video clips.
- Resize and position as needed.
7. Add Music (Optional)
- Tap the music icon
- Choose a trending sound or local vibe that fits the mood
8. Write a Caption
Keep it real and reflective. Example:
Everyone thinks [Area] is just [insert misconception]…
But this is the part I love.
Add a few niche hashtags:
#LivingIn[City] #HiddenGems #[City]RealEstate #CommunityMatters
9. Share Your Reel
- Tap “Next” > “Share”
- Make sure it posts to both your feed and Reels tab for visibility
Record the Video
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📢 You list your home, expecting strong interest—maybe even multiple offers.
But instead? Silence.
Buyers scroll past. Showings are slow. And after weeks on the market, you’re left with fewer options than you expected—lower offers, a price reduction, or relisting altogether.
This is common when a home is priced too high.
🔹 The first week is when your home gets the most attention—when buyers are searching actively and ready to make offers.
🔹 But if your price is too high? Buyers hesitate or move on to homes they see as a better deal.
🔹 The longer your home sits, the less desirable it appears, and the harder it becomes to get strong offers.
Now, there are times when pricing above market can work. Some homes have features that set them apart. But even in those cases, it takes the right approach—not just a high number and hope.
And just to be clear—even a well-priced home won’t always sell overnight. Some markets move slower than others, and that’s not a reflection of your home’s value. The key is patience, strategy, and trusting the process.
Selling soon? Let’s talk about a pricing strategy that works for your home, your market, and your goals.
📩DM me today—and let’s build the right plan for your sale.
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Video Walkthrough
Examples
