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FB Post: Most Overrated Neighborhood?
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How to Execute
Video Walkthrough
Introduction
Not every lead gen post needs to be a market update or a polished Reel.
Sometimes, the best engagement comes from a simple question that gets people talking.
This one came from Jeremy Knight—he posted it to his Facebook page and the comments took off. It’s bold enough to spark reactions, but casual enough to feel like a real conversation starter:
“A client just asked me what [Area]’s most overrated neighborhood is. 😳
I think I know the answer…what do you think?”
It’s light, local, and designed to stir the pot just enough.
Post it on your page. Better yet—drop it in your community Facebook group.You’ll learn what people really think—and keep yourself front and center in the process.
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Examples
How to Execute
FB Post: Most Overrated Neighborhood?
Introduction
Not every lead gen post needs to be a market update or a polished Reel.
Sometimes, the best engagement comes from a simple question that gets people talking.
This one came from Jeremy Knight—he posted it to his Facebook page and the comments took off. It’s bold enough to spark reactions, but casual enough to feel like a real conversation starter:
“A client just asked me what [Area]’s most overrated neighborhood is. 😳
I think I know the answer…what do you think?”
It’s light, local, and designed to stir the pot just enough.
Post it on your page. Better yet—drop it in your community Facebook group.You’ll learn what people really think—and keep yourself front and center in the process.
Before you get started
For best results with direct mail, you’ll want to have these core lists ready.
Before you send a text, make sure you have these three things in place:
Before you send an email, make sure these three things are in place:
Farm List
This is your core mailing audience—used for general awareness and market education. Build your list using the following filters:
- Homeowners who’ve owned for 10+ years
- 50%+ equity
- Areas with strong total commission opportunity (transaction volume × average price)
Start with 1,000 homes. Expand if it’s working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.
Radius Lists
Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.You’ll need the ability to quickly pull 100–200 nearby homes around a specific property.
Specialty Lists
Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.
An Email Tool
You need a platform that lets you send mass emails to your database. Use what you have—FUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If you’re not set up yet, get that handled first. You can’t send if you can’t hit send.
Three Simple Lists
You need three lists:
Prospects
People you haven't done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
A Plain Text Format
These emails are written to feel personal, not promotional—so keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). That’s it.
A CRM That Can Send Texts
Most modern CRMs can do this—Follow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. You’ll want tracking, history, and batch-sending capabilities.
If you do need a mass texting tool, here’s what we recommend. But start with manual sends if you have to.
Three Simple Lists
Texting is for follow-up. And smart follow-up starts with the right filters.
Prospects
People you haven’t done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
Engaged Recently
Opened an email or visited your site in the last 7 days.
Not Contacted Recently
No outreach in 30 days (for prospects) or 90 days (for clients).
A Plain Text Format
These aren’t spam blasts. They’re timely, value-based follow-ups. Use their first name. Skip the signatures.
How to Execute
Copy the Content And Paste It Into Your Facebook Post
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Post to Your Personal Facebook Profile
Send
Record the Video
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Post Your Video
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Video Walkthrough
Examples
