Back

Houses that sold with ________ in 2025 in [Area]

Social Shareables
Social Shareables

Houses that sold with ________ in 2025 in [Area]

Introduction

This Reel was inspired by a viral post from Lucky to Live Here:

“Houses that sold with the highest taxes in 2025 on Long Island.”

 It’s hyper-local, data-driven, and built for curiosity clicks.

We’ve turned that idea into a customizable Instagram Reel template for your market.

Pick the hook that fits your area best:
→ The steepest price cuts
→ The highest taxes
→ The longest or shortest days on market
→ The highest monthly payments

Then showcase 3–4 recent sales with that stat front and center. Quick to make, easy to engage—and a smart way to start conversations

Before you get started

For best results with direct mail, you’ll want to have these core lists ready.

Before you send a text, make sure you have these three things in place:

Before you send an email, make sure these three things are in place:

This is your core mailing audience—used for general awareness and market education. Build your list using the following filters:

  • Homeowners who’ve owned for 10+ years
  • 50%+ equity
  • Areas with strong total commission opportunity (transaction volume × average price)

Start with 1,000 homes. Expand if it’s working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.

Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.You’ll need the ability to quickly pull 100–200 nearby homes around a specific property.

Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.

1

An Email Tool

You need a platform that lets you send mass emails to your database. Use what you have—FUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If you’re not set up yet, get that handled first. You can’t send if you can’t hit send.

2

Three Simple Lists

You need three lists:

Prospects

Recommended Audience For This Campaign

People you haven't done business with.

SOI/Past Clients

Recommended Audience For This Campaign

People you have.

Entire Database

Recommended Audience For This Campaign

All contacts.

These lists let you send smarter without overthinking.
3

A Plain Text Format

These emails are written to feel personal, not promotional—so keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). That’s it.

1

A CRM That Can Send Texts

Most modern CRMs can do this—Follow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. You’ll want tracking, history, and batch-sending capabilities.

If you do need a mass texting tool, here’s what we recommend. But start with manual sends if you have to.

2

Three Simple Lists

Texting is for follow-up. And smart follow-up starts with the right filters.

Set up three lists:

Prospects

Recommended Audience For This Campaign

People you haven’t done business with.

SOI/Past Clients

Recommended Audience For This Campaign

People you have.

Entire Database

Recommended Audience For This Campaign

All contacts.

Apply two filters:

Engaged Recently

Opened an email or visited your site in the last 7 days.

Not Contacted Recently

No outreach in 30 days (for prospects) or 90 days (for clients).

That overlap—engaged but untouched—is your sweet spot. That’s who you text.
3

A Plain Text Format

These aren’t spam blasts. They’re timely, value-based follow-ups. Use their first name. Skip the signatures.

How to Execute

Step 1

Record the Video

Personalize postcard using:
or
Canva Template
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Step 2

Export or Personalize Your Video

Send

Target Audience
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Customize Template

Canva Template
Canva Template

How to customize this Instagram Reel template (step-by-step):

  1. Pick your hook.
    Decide which theme fits your market best—price cuts, taxes, days on market, or monthly payments. Choose the one that feels most interesting or relevant right now.

  2. Look up 3–4 recent sold listings.
    Use your MLS or preferred source to find homes that match the hook. For example:

    • If you choose “highest taxes,” find 3–4 homes with the largest annual tax bills.
    • If you choose “steepest price cuts,” look for listings that sold well below the original list price.

  3. Gather the details for each home.
    For each listing, write down:

    • The neighborhood or area
    • The final sale price
    • The stat you're highlighting (e.g., annual taxes, price reduction amount, DOM, etc.)
    • A photo or video from the listing (you can screen record from MLS or save the media if allowed)

  4. Click the Canva template link.
    The template will open in your browser. If you don’t have a Canva account, you’ll be prompted to create a free one.

  5. Replace the text on each slide.
    Click into each text box and update it with your listing info. Use this format:
    • 📍 [Neighborhood Name]
    • 💰 Sold for: $[Sold Price]
    • 📊 [Label]: [Data Point] (e.g., Property Taxes: $31,500)

  6. Add your listing photos or videos.
    On each slide, replace the placeholder with a real image or short clip from the listing. To upload:

    • Click “Uploads” on the left-hand menu in Canva
    • Drag and drop your media in
    • Then drag it into the design to replace the existing content

  7. Customize your brand (optional).
    You can add your logo, brand colors, or contact info if you’d like. Keep it clean and focused on the content.

  8. Download the video.
    Click the “Share” button in the top right corner of Canva, then select “Download.” Choose MP4 as the file type and save it to your device.

  9. Post as Instagram Reel
    Open Instagram, tap the “+” icon, and choose “Reel.” Upload your video, write a short caption (you can ask a question like “Would you have guessed this?”), and hit post.
Post it as an Instagram Reel.
Step 3

Post Your Video

Video Title & Description
Copy 
Copied to Clipboard
Houses that sold with [hook] in 2025 in [Area]
#JustSold2025 #LocalMarketWatch #HomePrices2025 #RealEstateTrends
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Video Walkthrough

Examples

Video Guide
Video Guide