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Houses that sold with ________ in 2025 in [Area]
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How to Execute
Video Walkthrough
Introduction
This Reel was inspired by a viral post from Lucky to Live Here:
“Houses that sold with the highest taxes in 2025 on Long Island.”
It’s hyper-local, data-driven, and built for curiosity clicks.
We’ve turned that idea into a customizable Instagram Reel template for your market.
Pick the hook that fits your area best:
→ The steepest price cuts
→ The highest taxes
→ The longest or shortest days on market
→ The highest monthly payments
Then showcase 3–4 recent sales with that stat front and center. Quick to make, easy to engage—and a smart way to start conversations
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Examples
How to Execute
Houses that sold with ________ in 2025 in [Area]
Introduction
This Reel was inspired by a viral post from Lucky to Live Here:
“Houses that sold with the highest taxes in 2025 on Long Island.”
It’s hyper-local, data-driven, and built for curiosity clicks.
We’ve turned that idea into a customizable Instagram Reel template for your market.
Pick the hook that fits your area best:
→ The steepest price cuts
→ The highest taxes
→ The longest or shortest days on market
→ The highest monthly payments
Then showcase 3–4 recent sales with that stat front and center. Quick to make, easy to engage—and a smart way to start conversations
Before you get started
For best results with direct mail, you’ll want to have these core lists ready.
Before you send a text, make sure you have these three things in place:
Before you send an email, make sure these three things are in place:
Farm List
This is your core mailing audience—used for general awareness and market education. Build your list using the following filters:
- Homeowners who’ve owned for 10+ years
- 50%+ equity
- Areas with strong total commission opportunity (transaction volume × average price)
Start with 1,000 homes. Expand if it’s working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.
Radius Lists
Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.You’ll need the ability to quickly pull 100–200 nearby homes around a specific property.
Specialty Lists
Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.
An Email Tool
You need a platform that lets you send mass emails to your database. Use what you have—FUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If you’re not set up yet, get that handled first. You can’t send if you can’t hit send.
Three Simple Lists
You need three lists:
Prospects
People you haven't done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
A Plain Text Format
These emails are written to feel personal, not promotional—so keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). That’s it.
A CRM That Can Send Texts
Most modern CRMs can do this—Follow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. You’ll want tracking, history, and batch-sending capabilities.
If you do need a mass texting tool, here’s what we recommend. But start with manual sends if you have to.
Three Simple Lists
Texting is for follow-up. And smart follow-up starts with the right filters.
Prospects
People you haven’t done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
Engaged Recently
Opened an email or visited your site in the last 7 days.
Not Contacted Recently
No outreach in 30 days (for prospects) or 90 days (for clients).
A Plain Text Format
These aren’t spam blasts. They’re timely, value-based follow-ups. Use their first name. Skip the signatures.
How to Execute
Record the Video
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Record the Video
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Customize Template
How to customize this Instagram Reel template (step-by-step):
- Pick your hook.
Decide which theme fits your market best—price cuts, taxes, days on market, or monthly payments. Choose the one that feels most interesting or relevant right now. - Look up 3–4 recent sold listings.
Use your MLS or preferred source to find homes that match the hook. For example:
- If you choose “highest taxes,” find 3–4 homes with the largest annual tax bills.
- If you choose “steepest price cuts,” look for listings that sold well below the original list price.
- If you choose “highest taxes,” find 3–4 homes with the largest annual tax bills.
- Gather the details for each home.
For each listing, write down:
- The neighborhood or area
- The final sale price
- The stat you're highlighting (e.g., annual taxes, price reduction amount, DOM, etc.)
- A photo or video from the listing (you can screen record from MLS or save the media if allowed)
- The neighborhood or area
- Click the Canva template link.
The template will open in your browser. If you don’t have a Canva account, you’ll be prompted to create a free one. - Replace the text on each slide.
Click into each text box and update it with your listing info. Use this format:- 📍 [Neighborhood Name]
- 💰 Sold for: $[Sold Price]
- 📊 [Label]: [Data Point] (e.g., Property Taxes: $31,500)
- 📍 [Neighborhood Name]
- Add your listing photos or videos.
On each slide, replace the placeholder with a real image or short clip from the listing. To upload:
- Click “Uploads” on the left-hand menu in Canva
- Drag and drop your media in
- Then drag it into the design to replace the existing content
- Click “Uploads” on the left-hand menu in Canva
- Customize your brand (optional).
You can add your logo, brand colors, or contact info if you’d like. Keep it clean and focused on the content. - Download the video.
Click the “Share” button in the top right corner of Canva, then select “Download.” Choose MP4 as the file type and save it to your device.
- Post as Instagram Reel
Open Instagram, tap the “+” icon, and choose “Reel.” Upload your video, write a short caption (you can ask a question like “Would you have guessed this?”), and hit post.
Post Your Video
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Video Walkthrough
Examples
