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Deal of the Week Social
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How to Execute
Video Walkthrough
Introduction
We’ve been testing a lot of ways to bring the Deal of the Week strategy to Stories—and this one’s a winner.
It’s simple. Swipeable. And engineered to build momentum before the CTA hits.
Instead of leading with a poll (which can feel rushed), we let the story unfold over 3 slides—hook → details → standout features—then drop the poll. That structure alone gave us 6x more engagement in recent tests.
The best part? This is one of those rare story templates that works whether you're showing your face or not. You can record a walkthrough, use listing photos, or keep it text-only and still make it feel personal and high-value.
We pulled the hook from one of the 1,200 top-performing Instagram creators we track at Listing Leads—and built the rest to help you execute fast.
Use it to spotlight hidden gems, test urgency-driven content, or just stay top of mind with serious buyers.
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Examples
How to Execute
Deal of the Week Social
Introduction
We’ve been testing a lot of ways to bring the Deal of the Week strategy to Stories—and this one’s a winner.
It’s simple. Swipeable. And engineered to build momentum before the CTA hits.
Instead of leading with a poll (which can feel rushed), we let the story unfold over 3 slides—hook → details → standout features—then drop the poll. That structure alone gave us 6x more engagement in recent tests.
The best part? This is one of those rare story templates that works whether you're showing your face or not. You can record a walkthrough, use listing photos, or keep it text-only and still make it feel personal and high-value.
We pulled the hook from one of the 1,200 top-performing Instagram creators we track at Listing Leads—and built the rest to help you execute fast.
Use it to spotlight hidden gems, test urgency-driven content, or just stay top of mind with serious buyers.
Before you get started
For best results with direct mail, you’ll want to have these core lists ready.
Before you send a text, make sure you have these three things in place:
Before you send an email, make sure these three things are in place:
Farm List
This is your core mailing audience—used for general awareness and market education. Build your list using the following filters:
- Homeowners who’ve owned for 10+ years
- 50%+ equity
- Areas with strong total commission opportunity (transaction volume × average price)
Start with 1,000 homes. Expand if it’s working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.
Radius Lists
Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.You’ll need the ability to quickly pull 100–200 nearby homes around a specific property.
Specialty Lists
Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.
An Email Tool
You need a platform that lets you send mass emails to your database. Use what you have—FUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If you’re not set up yet, get that handled first. You can’t send if you can’t hit send.
Three Simple Lists
You need three lists:
Prospects
People you haven't done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
A Plain Text Format
These emails are written to feel personal, not promotional—so keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). That’s it.
A CRM That Can Send Texts
Most modern CRMs can do this—Follow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. You’ll want tracking, history, and batch-sending capabilities.
If you do need a mass texting tool, here’s what we recommend. But start with manual sends if you have to.
Three Simple Lists
Texting is for follow-up. And smart follow-up starts with the right filters.
Prospects
People you haven’t done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
Engaged Recently
Opened an email or visited your site in the last 7 days.
Not Contacted Recently
No outreach in 30 days (for prospects) or 90 days (for clients).
A Plain Text Format
These aren’t spam blasts. They’re timely, value-based follow-ups. Use their first name. Skip the signatures.
How to Execute
Customize Canva Templates to Match Your Brand
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Post to Instagram
Send
1. Open the Canva Template
Use the template we’ve provided to customize your Story.
You can update the area, beds/baths, and standout features to match your current listing.
2. Download Your Slides
Once your edits are done, click “Share” → “Download” → File type: PNG or JPG.
Save all 3 slides to your phone.
3. Start a New Story on Instagram
Open Instagram → Tap “+” → “Story.”
Upload each slide one by one, in order.
4. Add the Poll to the Last Slide (Slide 3)
- On the final slide, tap the Sticker icon (the square smiley face at the top)
- Select the “Poll” sticker
5. Set Up the Poll
Question: “Want me to send you more details?”
Answer options:
→ Yes!!
→ 1000%
6. Position the Poll
Drag the poll into the spot already marked for it in the Canva template.
7. Post Your Story
Tap “Your Story” to publish and start the convos.
Record the Video
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Post Your Video
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Video Walkthrough
Examples
