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What would you do with $200K in equity?
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How to Execute
Video Walkthrough
Introduction
This one’s built to spark engagement—and get your clients thinking.
Homeowners pulled $25B in equity last quarter, the highest Q1 total since 2008. On average, they’re sitting on over $200K in tappable equity. (Source: ICE Mortgage Tech)
Use this poll to start a bigger conversation: What could your equity actually do for you?
It’s a soft entry point into deeper DMs—and a perfect opportunity to follow up with anyone who responds with an offer to prepare an updated equity report, no strings attached.
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Examples
How to Execute
What would you do with $200K in equity?
Introduction
This one’s built to spark engagement—and get your clients thinking.
Homeowners pulled $25B in equity last quarter, the highest Q1 total since 2008. On average, they’re sitting on over $200K in tappable equity. (Source: ICE Mortgage Tech)
Use this poll to start a bigger conversation: What could your equity actually do for you?
It’s a soft entry point into deeper DMs—and a perfect opportunity to follow up with anyone who responds with an offer to prepare an updated equity report, no strings attached.
Before you get started
For best results with direct mail, you’ll want to have these core lists ready.
Before you send a text, make sure you have these three things in place:
Before you send an email, make sure these three things are in place:
Farm List
This is your core mailing audience—used for general awareness and market education. Build your list using the following filters:
- Homeowners who’ve owned for 10+ years
- 50%+ equity
- Areas with strong total commission opportunity (transaction volume × average price)
Start with 1,000 homes. Expand if it’s working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.
Radius Lists
Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.You’ll need the ability to quickly pull 100–200 nearby homes around a specific property.
Specialty Lists
Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.
An Email Tool
You need a platform that lets you send mass emails to your database. Use what you have—FUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If you’re not set up yet, get that handled first. You can’t send if you can’t hit send.
Three Simple Lists
You need three lists:
Prospects
People you haven't done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
A Plain Text Format
These emails are written to feel personal, not promotional—so keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). That’s it.
A CRM That Can Send Texts
Most modern CRMs can do this—Follow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. You’ll want tracking, history, and batch-sending capabilities.
If you do need a mass texting tool, here’s what we recommend. But start with manual sends if you have to.
Three Simple Lists
Texting is for follow-up. And smart follow-up starts with the right filters.
Prospects
People you haven’t done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
Engaged Recently
Opened an email or visited your site in the last 7 days.
Not Contacted Recently
No outreach in 30 days (for prospects) or 90 days (for clients).
A Plain Text Format
These aren’t spam blasts. They’re timely, value-based follow-ups. Use their first name. Skip the signatures.
How to Execute
Customize Canva Templates to Match Your Brand
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Post to Instagram
Send
Step-by-Step: How to Post the “$200K in Equity” Poll on Instagram Using Canva
1. Click the Canva Template Link
Open the Canva link provided above to access your customizable Instagram Story template.
2. Customize the Design
Update the text to reflect your local market or audience (e.g., swap in your city or region if applicable).
Optional: Add your logo, Instagram handle, or brand colors to stay on-brand and recognizable.
3. Download the Design
Once your design is ready, click “Share” → “Download.”
Choose PNG or JPG format, then save it to your phone or desktop.
4. Open Instagram and Create a Story
Open the Instagram app.
Tap the “+” icon and select “Story.”
Upload the image you just saved from Canva.
5. Add the Poll Sticker
Tap the sticker icon (a square smiley face at the top of your screen).
Select the Poll sticker.
Add Poll options:
→ Renovate
→ Pay off debt
→ Help family
→ Sell + make a move
6. Post the Story
Tap “Your Story” to publish it—and you’re live.
Record the Video
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📢 You list your home, expecting strong interest—maybe even multiple offers.
But instead? Silence.
Buyers scroll past. Showings are slow. And after weeks on the market, you’re left with fewer options than you expected—lower offers, a price reduction, or relisting altogether.
This is common when a home is priced too high.
🔹 The first week is when your home gets the most attention—when buyers are searching actively and ready to make offers.
🔹 But if your price is too high? Buyers hesitate or move on to homes they see as a better deal.
🔹 The longer your home sits, the less desirable it appears, and the harder it becomes to get strong offers.
Now, there are times when pricing above market can work. Some homes have features that set them apart. But even in those cases, it takes the right approach—not just a high number and hope.
And just to be clear—even a well-priced home won’t always sell overnight. Some markets move slower than others, and that’s not a reflection of your home’s value. The key is patience, strategy, and trusting the process.
Selling soon? Let’s talk about a pricing strategy that works for your home, your market, and your goals.
📩DM me today—and let’s build the right plan for your sale.
Post Your Video
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Video Walkthrough
Examples
