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Most Realtors wouldn’t share this with you…

Email Campaigns

Most Realtors wouldn’t share this with you…

Introduction

Most agents default to “now is a great time to buy”—but savvy buyers aren’t buying it.

They’ve seen the headlines. They know affordability is out of whack. What they don’t know is how to make sense of it all—or how to apply it to their own timeline. That’s the gap this campaign is built to fill.

This isn’t about hype. It’s about helping your clients zoom out, think long-term, and make a smart move based on their goals—not market noise.

Use this message to reset the conversation:

  • Shift the narrative from timing to timeline.

  • Show them how national data actually supports their local decision.

  • Position yourself as the clear-thinking, truth-telling guide they’ve been looking for.

How to Execute

Step 1

Copy Subject Line and Message to CRM

Canva Template
Canva Template

Most Realtors wouldn’t share this with you…

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We’ve all heard the expression: Now is a great time to buy!

But is it really?

A recent post from real estate data journalist, Lance Lambert, stopped me in my tracks…

IF U.S. incomes spiked 69%, we'd return to pre-pandemic housing affordability levels.

IF U.S. home prices fell 41%, we'd return to pre-pandemic affordability.

IF mortgage rates fell 4.3 percentage points, we'd return to pre-pandemic affordability.

So the short answer is—affordability is an issue. 

So is it a great time to buy?

The answer is—it really depends on your timeline.
 

If you’re planning to buy a home for the purposes of putting a fresh coat of paint on it, cleaning the carpets and trying to resell it in 18 months for a 20% gain, you’re going to get crushed.

But if you're like most homeowners—who buy and keep their home for an average of 12 years, then it could be a great time to buy. 

Inventory is up nationally 30.6% year-over-year (Altos Research) and we’re no longer seeing the frenzy of the 2021 real estate gold rush.

I hope you found this helpful and as always, I’m here if you have any questions.

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Step 2

Transferring Email Content to CRM

Send

  1. Copy Subject: Highlight and copy the subject line from your email draft.
  2. Paste Subject: Open the email blast app and paste it into the subject line field.
  3. Copy Email Content: Return to your draft, copy the email content.
  4. Paste Content: Paste it in the message body of the email blast app.
  5. Review and Send: Check for accuracy, then schedule or send the email.

Target Audience
Entire Database
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Customize Template

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
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Copied to Clipboard
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Video Walkthrough

Examples

Video Guide