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This is 1 of 4 homes that just had a price drop…
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Video Walkthrough
Introduction
Price drops are happening for a reason.
Some homes were overpriced. Some sellers misread the market.
But for buyers? That shift creates opportunity.
This Instagram Story leans into what’s actually happening—without sugarcoating it. It gives buyers a reason to engage, and gives you a simple way to start real conversations based on real-time changes in the market.
Here’s the post—just plug in the neighborhood:
“This is 1 of 4 homes that just had a price drop…
…in one of the hottest neighborhoods in [City Name].
Should I send you the other 3?? They're all priced below recent comps.”
→ Yes, I’m curious → Show me the deals
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Examples
How to Execute
This is 1 of 4 homes that just had a price drop…
Introduction
Price drops are happening for a reason.
Some homes were overpriced. Some sellers misread the market.
But for buyers? That shift creates opportunity.
This Instagram Story leans into what’s actually happening—without sugarcoating it. It gives buyers a reason to engage, and gives you a simple way to start real conversations based on real-time changes in the market.
Here’s the post—just plug in the neighborhood:
“This is 1 of 4 homes that just had a price drop…
…in one of the hottest neighborhoods in [City Name].
Should I send you the other 3?? They're all priced below recent comps.”
→ Yes, I’m curious → Show me the deals
How to Execute
Customize Canva Templates to Match Your Brand
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Step-by-Step: How to Post the “Price Drop” Poll on Instagram Using Canva
1. Click the Canva Template Link
Open the Canva link provided above to access your customizable story template.
2. Customize the Design
Update the text to reflect your local market (e.g., swap in your city name).
Optional: Add your logo, Instagram handle, or brand colors for recognition.
You can adjust the number of price drops mentioned—it doesn’t have to be 3 or 4. Use whatever’s accurate for your market (even just 1 can create curiosity).
3. Download the Design
Once you're happy with it, click “Share” → “Download.”
Select PNG or JPG format. Save it to your phone or desktop.
4. Open Instagram and Create a Story
Open the Instagram app.
Tap the “+” icon and select “Story.”
Upload the image you downloaded from Canva.
5. Add the Poll Sticker
Tap the sticker icon (a square smiley face at the top).
Select the Poll sticker.
Use this question:
“Should I send you the other [number]?” (Feel free to edit the number based on how many properties you're referencing.)
Answer options:
→ Yes, I’m curious
→ Show me the deals
6. Post the Story
Tap “Your Story” to publish—and you’re done.
Record the Video
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📢 You list your home, expecting strong interest—maybe even multiple offers.
But instead? Silence.
Buyers scroll past. Showings are slow. And after weeks on the market, you’re left with fewer options than you expected—lower offers, a price reduction, or relisting altogether.
This is common when a home is priced too high.
🔹 The first week is when your home gets the most attention—when buyers are searching actively and ready to make offers.
🔹 But if your price is too high? Buyers hesitate or move on to homes they see as a better deal.
🔹 The longer your home sits, the less desirable it appears, and the harder it becomes to get strong offers.
Now, there are times when pricing above market can work. Some homes have features that set them apart. But even in those cases, it takes the right approach—not just a high number and hope.
And just to be clear—even a well-priced home won’t always sell overnight. Some markets move slower than others, and that’s not a reflection of your home’s value. The key is patience, strategy, and trusting the process.
Selling soon? Let’s talk about a pricing strategy that works for your home, your market, and your goals.
📩DM me today—and let’s build the right plan for your sale.
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Video Walkthrough
Examples
