.svg){kind=small}
This is 1 of 4 homes that just had a price drop…
Download Template
Get Template
.svg)
How to Execute
Video Walkthrough
Introduction
Price drops are happening for a reason.
Some homes were overpriced. Some sellers misread the market.
But for buyers? That shift creates opportunity.
This Instagram Story leans into what’s actually happening—without sugarcoating it. It gives buyers a reason to engage, and gives you a simple way to start real conversations based on real-time changes in the market.
Here’s the post—just plug in the neighborhood:
“This is 1 of 4 homes that just had a price drop…
…in one of the hottest neighborhoods in [City Name].
Should I send you the other 3?? They're all priced below recent comps.”
→ Yes, I’m curious → Show me the deals
.svg)
.svg)
.svg)
Examples
How to Execute
This is 1 of 4 homes that just had a price drop…
Introduction
Price drops are happening for a reason.
Some homes were overpriced. Some sellers misread the market.
But for buyers? That shift creates opportunity.
This Instagram Story leans into what’s actually happening—without sugarcoating it. It gives buyers a reason to engage, and gives you a simple way to start real conversations based on real-time changes in the market.
Here’s the post—just plug in the neighborhood:
“This is 1 of 4 homes that just had a price drop…
…in one of the hottest neighborhoods in [City Name].
Should I send you the other 3?? They're all priced below recent comps.”
→ Yes, I’m curious → Show me the deals
Before you get started
For best results with direct mail, you’ll want to have these core lists ready.
Before you send a text, make sure you have these three things in place:
Before you send an email, make sure these three things are in place:
Farm List
This is your core mailing audience—used for general awareness and market education. Build your list using the following filters:
- Homeowners who’ve owned for 10+ years
- 50%+ equity
- Areas with strong total commission opportunity (transaction volume × average price)
Start with 1,000 homes. Expand if it’s working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.
Radius Lists
Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.You’ll need the ability to quickly pull 100–200 nearby homes around a specific property.
Specialty Lists
Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.
An Email Tool
You need a platform that lets you send mass emails to your database. Use what you have—FUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If you’re not set up yet, get that handled first. You can’t send if you can’t hit send.
Three Simple Lists
You need three lists:
Prospects
People you haven't done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
A Plain Text Format
These emails are written to feel personal, not promotional—so keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). That’s it.
A CRM That Can Send Texts
Most modern CRMs can do this—Follow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. You’ll want tracking, history, and batch-sending capabilities.
If you do need a mass texting tool, here’s what we recommend. But start with manual sends if you have to.
Three Simple Lists
Texting is for follow-up. And smart follow-up starts with the right filters.
Prospects
People you haven’t done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
Engaged Recently
Opened an email or visited your site in the last 7 days.
Not Contacted Recently
No outreach in 30 days (for prospects) or 90 days (for clients).
A Plain Text Format
These aren’t spam blasts. They’re timely, value-based follow-ups. Use their first name. Skip the signatures.
How to Execute
Customize Canva Templates to Match Your Brand
%201.svg){kind=icon}
Post to Instagram
Send
Step-by-Step: How to Post the “Price Drop” Poll on Instagram Using Canva
1. Click the Canva Template Link
Open the Canva link provided above to access your customizable story template.
2. Customize the Design
Update the text to reflect your local market (e.g., swap in your city name).
Optional: Add your logo, Instagram handle, or brand colors for recognition.
You can adjust the number of price drops mentioned—it doesn’t have to be 3 or 4. Use whatever’s accurate for your market (even just 1 can create curiosity).
3. Download the Design
Once you're happy with it, click “Share” → “Download.”
Select PNG or JPG format. Save it to your phone or desktop.
4. Open Instagram and Create a Story
Open the Instagram app.
Tap the “+” icon and select “Story.”
Upload the image you downloaded from Canva.
5. Add the Poll Sticker
Tap the sticker icon (a square smiley face at the top).
Select the Poll sticker.
Use this question:
“Should I send you the other [number]?” (Feel free to edit the number based on how many properties you're referencing.)
Answer options:
→ Yes, I’m curious
→ Show me the deals
6. Post the Story
Tap “Your Story” to publish—and you’re done.
Record the Video
.svg)
Customize Template
📢 You list your home, expecting strong interest—maybe even multiple offers.
But instead? Silence.
Buyers scroll past. Showings are slow. And after weeks on the market, you’re left with fewer options than you expected—lower offers, a price reduction, or relisting altogether.
This is common when a home is priced too high.
🔹 The first week is when your home gets the most attention—when buyers are searching actively and ready to make offers.
🔹 But if your price is too high? Buyers hesitate or move on to homes they see as a better deal.
🔹 The longer your home sits, the less desirable it appears, and the harder it becomes to get strong offers.
Now, there are times when pricing above market can work. Some homes have features that set them apart. But even in those cases, it takes the right approach—not just a high number and hope.
And just to be clear—even a well-priced home won’t always sell overnight. Some markets move slower than others, and that’s not a reflection of your home’s value. The key is patience, strategy, and trusting the process.
Selling soon? Let’s talk about a pricing strategy that works for your home, your market, and your goals.
📩DM me today—and let’s build the right plan for your sale.
Post Your Video
.svg){kind=small}
Video Walkthrough
Examples
