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1 in 7 Homebuyers Are Backing Out | [Your City] Real Estate Market Update
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How to Execute
Video Walkthrough
Introduction
1 in 7 deals fell apart last month. (Redfin)
Not offers that never came in. Contracts that were accepted—and then canceled.
That stat alone gives you a reason to speak up. Because behind every canceled deal is a question your clients are already asking: Is now still a good time to buy or sell?
This video gives you a calm, data-backed way to answer it.
You’ll walk buyers through the silver linings. Show sellers where the leverage still exists. And offer a neighborhood-level perspective most agents never take the time to explain.
If you’re looking for a smart, steady way to show up this week—this is it.
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Examples
How to Execute
1 in 7 Homebuyers Are Backing Out | [Your City] Real Estate Market Update
Introduction
1 in 7 deals fell apart last month. (Redfin)
Not offers that never came in. Contracts that were accepted—and then canceled.
That stat alone gives you a reason to speak up. Because behind every canceled deal is a question your clients are already asking: Is now still a good time to buy or sell?
This video gives you a calm, data-backed way to answer it.
You’ll walk buyers through the silver linings. Show sellers where the leverage still exists. And offer a neighborhood-level perspective most agents never take the time to explain.
If you’re looking for a smart, steady way to show up this week—this is it.
Before you get started
For best results with direct mail, you’ll want to have these core lists ready.
Before you send a text, make sure you have these three things in place:
Before you send an email, make sure these three things are in place:
Farm List
This is your core mailing audience—used for general awareness and market education. Build your list using the following filters:
- Homeowners who’ve owned for 10+ years
- 50%+ equity
- Areas with strong total commission opportunity (transaction volume × average price)
Start with 1,000 homes. Expand if it’s working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.
Radius Lists
Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.You’ll need the ability to quickly pull 100–200 nearby homes around a specific property.
Specialty Lists
Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.
An Email Tool
You need a platform that lets you send mass emails to your database. Use what you have—FUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If you’re not set up yet, get that handled first. You can’t send if you can’t hit send.
Three Simple Lists
You need three lists:
Prospects
People you haven't done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
A Plain Text Format
These emails are written to feel personal, not promotional—so keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). That’s it.
A CRM That Can Send Texts
Most modern CRMs can do this—Follow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. You’ll want tracking, history, and batch-sending capabilities.
If you do need a mass texting tool, here’s what we recommend. But start with manual sends if you have to.
Three Simple Lists
Texting is for follow-up. And smart follow-up starts with the right filters.
Prospects
People you haven’t done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
Engaged Recently
Opened an email or visited your site in the last 7 days.
Not Contacted Recently
No outreach in 30 days (for prospects) or 90 days (for clients).
A Plain Text Format
These aren’t spam blasts. They’re timely, value-based follow-ups. Use their first name. Skip the signatures.
How to Execute
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Video Walkthrough
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