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[Your City] Propaganda I Am Absolutely Falling For
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How to Execute
Video Walkthrough
Introduction
This Reel taps into a trend that’s everywhere right now (like here) — and for good reason.
It’s not just funny. It’s tribal. It’s us vs. them, but in the most charming, slightly unhinged, deeply relatable way.
“[Your City] Propaganda I Am Absolutely Falling For” is your chance to lovingly call out the oddly specific, wildly inaccurate, and completely accepted delusions your city lives by.
Think: overpriced habits, generational conditioning, chaotic seasonal rituals — all delivered like a late-night group chat that got out of hand (in the best way).
Why it works:
- Builds instant connection with your local audience
- Makes people laugh and feel seen
- Reinforces that you're not just a local expert — you’re one of them
And best of all? It’s ridiculously easy to make. Swap in your city, riff on 15 local one-liners, hit post, and watch the comments roll in: “ALL OF THE ABOVE ❤️” “Felt way too seen 😭” “Okay but why is this actually true?”
Some will laugh, some will argue, and some will start adding their own. That’s when you know it’s working.
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Examples
How to Execute
[Your City] Propaganda I Am Absolutely Falling For
Introduction
This Reel taps into a trend that’s everywhere right now (like here) — and for good reason.
It’s not just funny. It’s tribal. It’s us vs. them, but in the most charming, slightly unhinged, deeply relatable way.
“[Your City] Propaganda I Am Absolutely Falling For” is your chance to lovingly call out the oddly specific, wildly inaccurate, and completely accepted delusions your city lives by.
Think: overpriced habits, generational conditioning, chaotic seasonal rituals — all delivered like a late-night group chat that got out of hand (in the best way).
Why it works:
- Builds instant connection with your local audience
- Makes people laugh and feel seen
- Reinforces that you're not just a local expert — you’re one of them
And best of all? It’s ridiculously easy to make. Swap in your city, riff on 15 local one-liners, hit post, and watch the comments roll in: “ALL OF THE ABOVE ❤️” “Felt way too seen 😭” “Okay but why is this actually true?”
Some will laugh, some will argue, and some will start adding their own. That’s when you know it’s working.
Before you get started
For best results with direct mail, you’ll want to have these core lists ready.
Before you send a text, make sure you have these three things in place:
Before you send an email, make sure these three things are in place:
Farm List
This is your core mailing audience—used for general awareness and market education. Build your list using the following filters:
- Homeowners who’ve owned for 10+ years
- 50%+ equity
- Areas with strong total commission opportunity (transaction volume × average price)
Start with 1,000 homes. Expand if it’s working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.
Radius Lists
Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.You’ll need the ability to quickly pull 100–200 nearby homes around a specific property.
Specialty Lists
Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.
An Email Tool
You need a platform that lets you send mass emails to your database. Use what you have—FUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If you’re not set up yet, get that handled first. You can’t send if you can’t hit send.
Three Simple Lists
You need three lists:
Prospects
People you haven't done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
A Plain Text Format
These emails are written to feel personal, not promotional—so keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). That’s it.
A CRM That Can Send Texts
Most modern CRMs can do this—Follow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. You’ll want tracking, history, and batch-sending capabilities.
If you do need a mass texting tool, here’s what we recommend. But start with manual sends if you have to.
Three Simple Lists
Texting is for follow-up. And smart follow-up starts with the right filters.
Prospects
People you haven’t done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
Engaged Recently
Opened an email or visited your site in the last 7 days.
Not Contacted Recently
No outreach in 30 days (for prospects) or 90 days (for clients).
A Plain Text Format
These aren’t spam blasts. They’re timely, value-based follow-ups. Use their first name. Skip the signatures.
How to Execute
Customize Canva Templates to Match Your Brand
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Post to Instagram
Send
Step-by-Step: How to Customize This Instagram Reel
Step 1: Copy the prompt above and paste it into ChatGPT.
Just add your city to the prompt and hit go.
Step 2: Review and select your favorite 8–10 lines (or more).
You want punchy, scannable one-liners.
Step 3: Click the Canva template link below.
The template will open in your browser. If you don’t have a Canva account, you’ll be prompted to create a free one.
Step 4: Replace the text on each slide.
Click into each text box and update it with your chosen one-liners.
Use first-person plural (we, us) to keep the tone communal and funny.
Step 5: Add background visuals.
You can use a photo or short video of your city (optional, but adds flavor).
To upload:
- Click “Uploads” on the left menu in Canva
- Drag in your media
- Drag it into the background layer of the slide
Step 6: Customize your brand (optional).
Drop in your logo or contact handle on the final slide. Keep it subtle, but present.
Step 7: Download the video.
Click “Share” → “Download” → File type: MP4 → Save to device.
Step 8: Post as an Instagram Reel.
Open Instagram → tap the “+” → choose “Reel.”Upload your video, write a cheeky caption, and post.(Pro tip: ask your audience to add their own propaganda in the comments.
Record the Video
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📢 You list your home, expecting strong interest—maybe even multiple offers.
But instead? Silence.
Buyers scroll past. Showings are slow. And after weeks on the market, you’re left with fewer options than you expected—lower offers, a price reduction, or relisting altogether.
This is common when a home is priced too high.
🔹 The first week is when your home gets the most attention—when buyers are searching actively and ready to make offers.
🔹 But if your price is too high? Buyers hesitate or move on to homes they see as a better deal.
🔹 The longer your home sits, the less desirable it appears, and the harder it becomes to get strong offers.
Now, there are times when pricing above market can work. Some homes have features that set them apart. But even in those cases, it takes the right approach—not just a high number and hope.
And just to be clear—even a well-priced home won’t always sell overnight. Some markets move slower than others, and that’s not a reflection of your home’s value. The key is patience, strategy, and trusting the process.
Selling soon? Let’s talk about a pricing strategy that works for your home, your market, and your goals.
📩DM me today—and let’s build the right plan for your sale.
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