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FSBO Pricing Call Script

Phone & Text Scripts

FSBO Pricing Call Script

Introduction

Most FSBO sellers don’t fail because they lack effort. They fail because they don’t have the right data.

They think selling solo means more control—but without access to real market insights, they’re often guessing on price. Many can’t afford an appraisal, and online estimates? Inaccurate at best, misleading at worst. The result? Overpricing that scares buyers away or underpricing that leaves money on the table.

By offering a Comparative Market Analysis (CMA), you’re giving them something they don’t have—real data on what homes are actually selling for. No pressure, no pitch—just valuable insights to help them make informed decisions. Lead with this, and you won’t just start a conversation. You’ll earn their trust.

How to Execute

Step 1

Canva Template
Canva Template
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Step 2

Send

Target Audience
Leads
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Customize Template

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
Copy 
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Video Walkthrough

Examples

Video Guide