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20% Spike In Mortgage Applications (US)

Email Campaigns

20% Spike In Mortgage Applications (US)

Introduction

Mortgage demand just jumped 20% in a single week. That’s not just a number—it’s a signal.

Buyers are paying attention. A dip in rates has pulled more of them back into the market, and that momentum could mean more competition, stronger offers, and better opportunities for sellers.

Real estate moves in cycles, and smart buyers and sellers move with it. The key is knowing when to act.

Here’s what this shift means for your clients—and how you can help them stay ahead.

How to Execute

Step 1

Copy Subject Line and Message to CRM

Canva Template
Canva Template

Mortgage demand spikes 20%

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Copied!

CNBC just reported a 20% spike in mortgage applications—a massive shift in just one week.

So, what does this mean for you?

Two key takeaways:

  • Buyers are watching rates closely. A dip to 6.73%—the lowest since last year—has pulled more buyers back into the market.
  • Sellers could see increased demand. More buyers re-entering means a greater chance for competitive offers and faster sales.

As always, I’m here to help you navigate the market and make the most of these shifts.

Sincerely,

[Your Name]

P.S. If you’re considering whether now is the right time for you to buy or sell, just reply to this email and let’s chat. I’d love to give you some personalized guidance to help you make the best decision.

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Step 2

Transferring Email Content to CRM

Send

  1. Copy Subject: Highlight and copy the subject line from your email draft.
  2. Paste Subject: Open the email blast app and paste it into the subject line field.
  3. Copy Email Content: Return to your draft, copy the email content.
  4. Paste Content: Paste it in the message body of the email blast app.
  5. Review and Send: Check for accuracy, then schedule or send the email.

Target Audience
Prospects
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Customize Template

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
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Video Walkthrough

Examples

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