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IG Reel: Top 5 Most Popular Housing Markets

Social Shareables
Social Shareables

IG Reel: Top 5 Most Popular Housing Markets

Introduction

If you want to post a market update that actually gets attention—start here.

This Reel was inspired by Katie Day’s “5 Most Sold Neighborhoods” video, which pulled in over 15,000 views in less than a week.

Why? Because it’s simple, hyperlocal, and answers a question buyers and sellers actually care about:

Where are homes selling right now?

Use this at the end of the month to highlight the top-performing neighborhoods in your city—sales volume, average price, days on market. You can record a quick video breaking it down… or keep it simple and plug the numbers into our faceless template.

Either way, it’s a fast, effective way to stay visible, relevant, and valuable—without needing to over-explain the market.

How to Execute

Step 1

Customize Canva Templates to Match Your Brand

Personalize postcard using:
or
Canva Template
Copy 
Copied!

Wondering where homes are selling fastest in [City]? These are the five neighborhoods with the most sales last month—plus how long they took to go under contract.

Thinking about a move? DM me and let's talk.

📊 Based on June 2025 sales data from the [local MLS/source], ranked by number of homes sold and average days on market.

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Step 2

Post to Instagram

Send

Step-by-Step: How to Customize This Instagram Reel

Step 1: Open the Canva Template
Click the Canva template link we’ve provided. It’ll open in your browser.
(If you don’t have a Canva account, you’ll be prompted to create a free one.)

Step 2: Customize the Visual
To personalize it:

  • Click “Uploads” in the left-hand menu
  • Drag in your media (a photo of the neighborhood or a screenshot of the neighborhood on Google Maps)
  • Drop it into the photo layer of the slide

Step 3: Edit the text
Edit the text with the correct information and data.

Step 4: Download Your Reel
Click “Share” → “Download”
File type: MP4 → Save to your device.

Step 5: Post on Instagram
Open Instagram → Tap the “+” → Choose “Reel”
Upload your video and paste in the caption we’ve provided.

Target Audience
Instagram Followers
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Customize Template

Canva Template
Canva Template

Thinking about making a low offer? Read this first.

Lowballing can work—but only if we’re smart about it.

Here’s what we’ve learned:

  1. The timing has to be right.
    If a home’s fresh on the market, sellers aren’t budging. We look for listings that have been sitting 60–90 days. If it’s been pulled and relisted? Even better. That usually signals they’re open to negotiation.

  2. Our terms need to be clean.
    We’re talking strong financing, short inspection window, flexible close. The smoother we make the rest of the deal, the more likely they are to take a lower price seriously.

  3. We keep the ask reasonable.
    A 10–15% discount might fly. But coming in way under just kills the offer. Low doesn’t mean unrealistic. We don’t throw numbers at the wall—we make offers that stick.

And yes—having the right agent matters more than most people think. A thoughtful, professional approach goes a long way.

Step 3

Post Your Video

Video Title & Description
Copy 
Copied to Clipboard
Thinking about making a low offer? Read this first. Lowballing can work—but only if we’re smart about it. Here’s what we’ve learned: 1) The timing has to be right. If a home’s fresh on the market, sellers aren’t budging. We look for listings that have been sitting 60–90 days. If it’s been pulled and relisted? Even better. That usually signals they’re open to negotiation. 2) Our terms need to be clean. We’re talking strong financing, short inspection window, flexible close. The smoother we make the rest of the deal, the more likely they are to take a lower price seriously. 3) We keep the ask reasonable. A 10–15% discount might fly. But coming in way under just kills the offer. Low doesn’t mean unrealistic. We don’t throw numbers at the wall—we make offers that stick. And yes—having the right agent matters more than most people think. A thoughtful, professional approach goes a long way.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Video Walkthrough

Examples

Video Guide
Video Guide