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Neighborhoods with…
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How to Execute
Video Walkthrough
Introduction
If you hate being on camera, you’re going to love this Instagram Reel. This campaign leverages the "Faceless Creator" movement on Instagram, which is all about building a brand and generating content without showing your face or making yourself the focal point. It’s a growing trend across Instagram and other platforms, driven by creators who prefer privacy, want to reduce the pressure of being constantly on camera, or simply find it more efficient to create content this way.
Inspired by Courtney Strzelczyk’s Instagram Reel, the hook is to feature neighborhoods that have something that buyers really want (i.e. No HOA, historic character, great shopping, etc.). See the image above for example hooks (or create your own!). End with a CTA for viewers to comment if they want current listings in those neighborhoods.
How to Customize Your Instagram Reel Using Our Canva Template
We’ve created a plug-and-play Canva template to help you easily produce a professional Instagram Reel — no need to be on camera.
🔹 Step 1: Record or select a vertical video showcasing the neighborhood.
🔹 Step 2: Open the Canva template link and click “Use Template” to create your editable copy.
🔹 Step 3: Replace the background video:
- Click on the existing video in the template.
- Choose “Delete” or “Replace background.”
- Upload your video via “Uploads” and drag it into the background frame.
🔹 Step 4: Adjust the text & design:
- Ensure your text is still readable over your custom video.
- Move or resize elements if needed.
🔹 Step 5: Download your video:
- Click “Share” in the top right corner.
- Select “Download” > Choose MP4 format > Click Download.
🔹 Step 6: Post to Instagram Reels:
- Open Instagram and tap the + button, then select Reel.
- Upload your video.
- Add trending audio (optional), a compelling caption, and relevant hashtags.
- Tap “Share” — and you’re done!
*Please note there is no Show Flow or Audio Transcription of Show Flow.
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Examples
How to Execute
Neighborhoods with…
Introduction
If you hate being on camera, you’re going to love this Instagram Reel. This campaign leverages the "Faceless Creator" movement on Instagram, which is all about building a brand and generating content without showing your face or making yourself the focal point. It’s a growing trend across Instagram and other platforms, driven by creators who prefer privacy, want to reduce the pressure of being constantly on camera, or simply find it more efficient to create content this way.
Inspired by Courtney Strzelczyk’s Instagram Reel, the hook is to feature neighborhoods that have something that buyers really want (i.e. No HOA, historic character, great shopping, etc.). See the image above for example hooks (or create your own!). End with a CTA for viewers to comment if they want current listings in those neighborhoods.
How to Customize Your Instagram Reel Using Our Canva Template
We’ve created a plug-and-play Canva template to help you easily produce a professional Instagram Reel — no need to be on camera.
🔹 Step 1: Record or select a vertical video showcasing the neighborhood.
🔹 Step 2: Open the Canva template link and click “Use Template” to create your editable copy.
🔹 Step 3: Replace the background video:
- Click on the existing video in the template.
- Choose “Delete” or “Replace background.”
- Upload your video via “Uploads” and drag it into the background frame.
🔹 Step 4: Adjust the text & design:
- Ensure your text is still readable over your custom video.
- Move or resize elements if needed.
🔹 Step 5: Download your video:
- Click “Share” in the top right corner.
- Select “Download” > Choose MP4 format > Click Download.
🔹 Step 6: Post to Instagram Reels:
- Open Instagram and tap the + button, then select Reel.
- Upload your video.
- Add trending audio (optional), a compelling caption, and relevant hashtags.
- Tap “Share” — and you’re done!
*Please note there is no Show Flow or Audio Transcription of Show Flow.
Before you get started
For best results with direct mail, you’ll want to have these core lists ready.
Before you send a text, make sure you have these three things in place:
Before you send an email, make sure these three things are in place:
Farm List
This is your core mailing audience—used for general awareness and market education. Build your list using the following filters:
- Homeowners who’ve owned for 10+ years
- 50%+ equity
- Areas with strong total commission opportunity (transaction volume × average price)
Start with 1,000 homes. Expand if it’s working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.
Radius Lists
Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.You’ll need the ability to quickly pull 100–200 nearby homes around a specific property.
Specialty Lists
Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.
An Email Tool
You need a platform that lets you send mass emails to your database. Use what you have—FUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If you’re not set up yet, get that handled first. You can’t send if you can’t hit send.
Three Simple Lists
You need three lists:
Prospects
People you haven't done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
A Plain Text Format
These emails are written to feel personal, not promotional—so keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). That’s it.
A CRM That Can Send Texts
Most modern CRMs can do this—Follow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. You’ll want tracking, history, and batch-sending capabilities.
If you do need a mass texting tool, here’s what we recommend. But start with manual sends if you have to.
Three Simple Lists
Texting is for follow-up. And smart follow-up starts with the right filters.
Prospects
People you haven’t done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
Engaged Recently
Opened an email or visited your site in the last 7 days.
Not Contacted Recently
No outreach in 30 days (for prospects) or 90 days (for clients).
A Plain Text Format
These aren’t spam blasts. They’re timely, value-based follow-ups. Use their first name. Skip the signatures.
How to Execute
Record the Video
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Export or Personalize Your Video
Send
Record the Video
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Post Your Video
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Video Walkthrough
Examples
