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Magic Buyer: 4 Buyer Needs (Right Now)
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How to Execute
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Introduction
The Magic Buyer Letter can be repurposed into videos, emails, and social posts.
This campaign is simple, specific, and wildly effective.
Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.
Here’s what you need:
- You need a buyer who’s looking for a house.
- You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.
Use this post to turn private buyer needs into public seller conversations.
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Examples
How to Execute
Magic Buyer: 4 Buyer Needs (Right Now)
Introduction
The Magic Buyer Letter can be repurposed into videos, emails, and social posts.
This campaign is simple, specific, and wildly effective.
Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.
Here’s what you need:
- You need a buyer who’s looking for a house.
- You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.
Use this post to turn private buyer needs into public seller conversations.
How to Execute
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Use this template as either an Instagram Story or Instagram Carousel.
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📢 You list your home, expecting strong interest—maybe even multiple offers.
But instead? Silence.
Buyers scroll past. Showings are slow. And after weeks on the market, you’re left with fewer options than you expected—lower offers, a price reduction, or relisting altogether.
This is common when a home is priced too high.
🔹 The first week is when your home gets the most attention—when buyers are searching actively and ready to make offers.
🔹 But if your price is too high? Buyers hesitate or move on to homes they see as a better deal.
🔹 The longer your home sits, the less desirable it appears, and the harder it becomes to get strong offers.
Now, there are times when pricing above market can work. Some homes have features that set them apart. But even in those cases, it takes the right approach—not just a high number and hope.
And just to be clear—even a well-priced home won’t always sell overnight. Some markets move slower than others, and that’s not a reflection of your home’s value. The key is patience, strategy, and trusting the process.
Selling soon? Let’s talk about a pricing strategy that works for your home, your market, and your goals.
📩DM me today—and let’s build the right plan for your sale.
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Video Walkthrough
Examples