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Unsolicited CMA: Comparison Text (US)
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Most agents play the long game with home value leads, waiting months—sometimes years—for them to convert. But if you want to fill your listing pipeline now, you need to focus on a different group: homeowners requesting CMAs.
Why? Because 18% of homeowners who request a CMA list their home within 12 months. (Source: Fello) That’s nearly 1 in 5. And while most agents chase colder leads, this strategy puts you in front of sellers who are already thinking about making a move.
This text is so effective because it challenges assumptions. Homeowners trust online estimates, but when they see how far off they can be, it sparks curiosity—and that curiosity turns into conversation.
Send this text to 25 people in your SOI today. The opportunities are out there. You just have to start the right conversation.
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Most agents play the long game with home value leads, waiting months—sometimes years—for them to convert. But if you want to fill your listing pipeline now, you need to focus on a different group: homeowners requesting CMAs.
Why? Because 18% of homeowners who request a CMA list their home within 12 months. (Source: Fello) That’s nearly 1 in 5. And while most agents chase colder leads, this strategy puts you in front of sellers who are already thinking about making a move.
This text is so effective because it challenges assumptions. Homeowners trust online estimates, but when they see how far off they can be, it sparks curiosity—and that curiosity turns into conversation.
Send this text to 25 people in your SOI today. The opportunities are out there. You just have to start the right conversation.
Copy the message content and send it via SMS or DM.
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