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Trying to make sense of this market? (CA)

Email Campaigns

Trying to make sense of this market? (CA)

Introduction

This week’s email is grounded in insights from RBC’s latest housing report and recent coverage from The Globe and Mail. Together, they capture a clear mood in the market: caution.

National resales fell nearly 10% in February—the sharpest monthly drop in years. But that stat alone doesn’t tell the whole story.

Because in a cautious market, people don’t stop moving. They just move differently.

This email helps you communicate that nuance—to show up as a calm, informed resource in a time when many are feeling uncertain.

How to Execute

Step 1

Copy Subject Line and Message to CRM

Trying to make sense of this market?

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Copied!

You can feel it in almost every conversation about real estate right now: hesitation.

Buyers are worried about the economy. Sellers are unsure about timing. And February’s numbers reflect it—home resales dropped nearly 10% across Canada, the sharpest monthly decline in years. (RBC Economics)

This isn’t necessarily a “hot” market. It’s a cautious one.

And in a cautious market, deals still happen—but only when both sides adjust to what today’s market is actually doing.

For many, the decision to move forward isn’t about perfect timing. It’s about personal circumstances—changes at home, in finances, or in life—that make the next step feel necessary, or right.

The market will continue to shift in the weeks ahead. I’ll continue to share what the data’s saying—so you can better understand where things stand, and where they may be headed.

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Step 2

Transferring Email Content to CRM

  1. Copy Subject: Highlight and copy the subject line from your email draft.
  2. Paste Subject: Open the email blast app and paste it into the subject line field.
  3. Copy Email Content: Return to your draft, copy the email content.
  4. Paste Content: Paste it in the message body of the email blast app.
  5. Review and Send: Check for accuracy, then schedule or send the email.

Target Audience
Entire Database

Examples