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8 HUGE Changes Coming to [Your City] in 2025
Introduction
This script was inspired by Olga Morenoâs â8 HUGE Changes Coming to Las Vegas in 2025!!â videoâwhich pulled in over 18,000 views. Not because she went viral. But because she nailed what so many agents miss: people want the big picture.
This isnât a market update. Itâs a narrative.
It gives context to all the local change your audience is seeingâbut not fully understanding. It answers the question behind the question: Whatâs happening in this city, and what does it mean for me?
Hereâs how to make it work:
- Start strongâmention the city, the year, and why this matters now.
Use stats or headlines sparinglyâthis is about momentum, not overload. - Think like a tour guide. Youâre not just selling homesâyouâre showing them whatâs coming.
And remember: people donât just want listings. They want to follow someone whoâs plugged in, paying attention, and thinking ahead. This video positions you as exactly that.
Before you get started
For best results with direct mail, youâll want to have these core lists ready.
Before you send a text, make sure you have these three things in place:
Before you send an email, make sure these three things are in place:
Farm List
This is your core mailing audienceâused for general awareness and market education. Build your list using the following filters:
- Homeowners whoâve owned for 10+ years
- 50%+ equity
- Areas with strong total commission opportunity (transaction volume Ă average price)
Start with 1,000 homes. Expand if itâs working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.
Radius Lists
Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.Youâll need the ability to quickly pull 100â200 nearby homes around a specific property.
Specialty Lists
Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.
An Email Tool
You need a platform that lets you send mass emails to your database. Use what you haveâFUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If youâre not set up yet, get that handled first. You canât send if you canât hit send.
Three Simple Lists
You need three lists:
Prospects
People you haven't done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
A Plain Text Format
These emails are written to feel personal, not promotionalâso keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). Thatâs it.
A CRM That Can Send Texts
Most modern CRMs can do thisâFollow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. Youâll want tracking, history, and batch-sending capabilities.
If you do need a mass texting tool, hereâs what we recommend. But start with manual sends if you have to.
Three Simple Lists
Texting is for follow-up. And smart follow-up starts with the right filters.
Prospects
People you havenât done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
Engaged Recently
Opened an email or visited your site in the last 7 days.
Not Contacted Recently
No outreach in 30 days (for prospects) or 90 days (for clients).
A Plain Text Format
These arenât spam blasts. Theyâre timely, value-based follow-ups. Use their first name. Skip the signatures.
How to Execute
Record the Video
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Create Your Thumbnail
Send
Record the Video
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Post Your Video
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Video Walkthrough
Examples
