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FSBO Email Campaign: This Is Where Most Sellers Get Stuck

Email Campaigns

FSBO Email Campaign: This Is Where Most Sellers Get Stuck

Introduction

Most FSBO sellers think the hardest part is getting an offer. But in reality? The toughest part is knowing what to do next.

Many sellers assume price is all that matters. But once the offers start rolling in, they realize there’s a lot more at stake—hidden costs, contingencies, and tricky negotiations that can cost them thousands. The problem? FSBO sellers don’t always see these pitfalls coming until it’s too late.

This email positions you as the guide they didn’t know they needed. By educating them upfront and offering a free CMA, you’re not just providing value—you’re giving them the clarity and confidence they won’t get from an online estimate. No sales pitch, just real help. And when they hit a roadblock? You might be the first person they think to call.

How to Execute

Step 1

Copy Subject Line and Message to CRM

Canva Template
Canva Template

Selling FSBO? This is where most sellers get stuck

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Copied!

Selling a home is a big decision—whether you go the For Sale By Owner (FSBO) route or work with an agent. Either way, there’s one moment that can catch sellers off guard: when the offers start coming in.

There’s a lot more to an offer than just the price. Things like:
Commissions, closing costs, and contingencies—how much are you actually walking away with?
Negotiation pressure—when to counter, when to stand firm, and when to say no.

The best way to prepare? Knowing your home’s true market value.

If you’re thinking about selling, I’d be happy to put together a Comparative Market Analysis (CMA) that shows what homes like yours are actually selling for—not just what online estimates say. It’s a simple way to make sure you’re pricing strategically and ready when buyers start making offers.

Would you like me to prepare one for your home?

Sincerely,[Your Name]

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Step 2

Transferring Email Content to CRM

Send

  1. Copy Subject: Highlight and copy the subject line from your email draft.
  2. Paste Subject: Open the email blast app and paste it into the subject line field.
  3. Copy Email Content: Return to your draft, copy the email content.
  4. Paste Content: Paste it in the message body of the email blast app.
  5. Review and Send: Check for accuracy, then schedule or send the email.

Target Audience
Prospects
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Customize Template

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
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Copied to Clipboard
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Video Walkthrough

Examples

Video Guide