Listing Leads

Social Shareables

IG Story: Most Overrated Neighborhood?

Introduction

Not every Story needs to be educational. Sometimes it just needs to start a conversation.

This one came from Jeremy Knight—he posted it to his Facebook page and the comments took off. It’s bold enough to spark reactions, but casual enough to feel like a real conversation starter: “A client just asked me what [Area]’s most overrated neighborhood is. 😳 I think I know the answer…what do you think?”

Add a question box. That’s it.

It’s local. It’s fun. And it gets people talking. You’ll spark DMs, get a read on public opinion, maybe even uncover a few strong opinions to share (anonymously or not—your call).

Before you get started

For best results with direct mail, you’ll want to have these core lists ready.

Before you send a text, make sure you have these three things in place:

Before you send an email, make sure these three things are in place:

Farm List

Recommended Audience For This Campaign

This is your core mailing audience—used for general awareness and market education. Build your list using the following filters:

Homeowners who’ve owned for 10+ years
50%+ equity
Areas with strong total commission opportunity (transaction volume × average price)

Start with 1,000 homes. Expand if it’s working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.

Radius Lists

Recommended Audience For This Campaign

Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.You’ll need the ability to quickly pull 100–200 nearby homes around a specific property.

Specialty Lists

Recommended Audience For This Campaign

Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.

An Email Tool

You need a platform that lets you send mass emails to your database. Use what you have—FUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If you’re not set up yet, get that handled first. You can’t send if you can’t hit send.

Three Simple Lists

You need three lists:

Prospects

Recommended Audience For This Campaign

People you haven't done business with.

SOI/Past Clients

Recommended Audience For This Campaign

People you have.

Entire Database

Recommended Audience For This Campaign

All contacts.

These lists let you send smarter without overthinking.

A Plain Text Format

These emails are written to feel personal, not promotional—so keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). That’s it.

A CRM That Can Send Texts

Most modern CRMs can do this—Follow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. You’ll want tracking, history, and batch-sending capabilities.

If you do need a mass texting tool, here’s what we recommend. But start with manual sends if you have to.

Three Simple Lists

Texting is for follow-up. And smart follow-up starts with the right filters.

Set up three lists:

Prospects

Recommended Audience For This Campaign

People you haven’t done business with.

SOI/Past Clients

Recommended Audience For This Campaign

People you have.

Entire Database

Recommended Audience For This Campaign

All contacts.

Apply two filters:

Engaged Recently

Opened an email or visited your site in the last 7 days.

Not Contacted Recently

No outreach in 30 days (for prospects) or 90 days (for clients).

That overlap—engaged but untouched—is your sweet spot. That’s who you text.

A Plain Text Format

These aren’t spam blasts. They’re timely, value-based follow-ups. Use their first name. Skip the signatures.

How to Execute

Step 1

Customize Canva Templates to Match Your Brand

Personalize postcard using:

Listing Leads Editor

Canva

Canva Template

Get Template

Thank you! Your submission has been received!

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Step 2

Post to Instagram

Send

Step 1 – Open the Canva Template
We’ve preloaded the design for you. Just update the placeholder text:
📍 Replace “[Area]” with your local market (e.g., “Denver,” “East Bay,” “Ottawa”).

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Step 2 – Customize the Background (Optional)
Want to make it feel even more local? You can:
• Keep the original image as is
• Or swap in your own background photo that shows a neighborhood in your market

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Step 3 – Download Your Story Slide
Once everything looks good, download the final slide as an image (PNG or JPG) to your phone.

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Step 4 – Add the Question Box on Instagram
• Open Instagram and create a new Story
• Upload your customized image
• Tap the Sticker icon at the top
• Select the Questions sticker
• Type in a prompt like:
“What do you think?”

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Step 5 – Position & Share
Move the question box to sit neatly under the text (or wherever it fits best visually).
Then tap Your Story to publish.

Target Audience

Instagram Followers

Step 1

Record the Video