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Client Success Story: Do you need to fix up your house before you sell?

Email Campaigns

Client Success Story: Do you need to fix up your house before you sell?

Introduction

Most sellers assume they need to spend thousands fixing up their home before they can sell. But here’s the truth: They might not need to.

This email is so effective because it challenges that assumption with real results. If you recently worked with a client who had an outdated home, needed big-ticket repairs, and believed a traditional sale wasn’t worth the hassle, this is your chance to shift their perspective. Instead of pouring money into renovations or taking a lowball offer from an iBuyer, they leaned on your network of buyers. The result? A sale that netted them significantly more than an instant offer.

The key takeaway: Selling as-is isn’t a last resort—it’s a strategy. And when sellers have the right expert in their corner, they don’t have to choose between convenience and maximizing their profit.

How to Execute

Step 1

Copy Subject Line and Message to CRM

Canva Template
Canva Template

Do you need to fix up your house before you sell?

Copy 
Copied!

68% of homeowners make at least one home improvement before listing their home.

But does it always pay off?

Not everyone will agree with me on this, but…

You don’t need to sink thousands of dollars into your home before you sell it, and here’s why—

Buyer demand is still strong despite frustratingly high interest rates.

Recently I worked with a client who owned their home for 23 years.



It needed a new roof, the appliances were out-of-date, the rugs had been there since the 90’s.  

Needless to say, it needed work.

But I wasn’t worried.



Because I have a network of over 4,202 buyers, I knew I’d be able to find the right buyer who could overlook the cosmetic issues and was willing to pay a premium for it.

So we brought the home to market and got it under contract for $42,000 more than an iBuyer would’ve paid for it.


So the bottom-line is—before you start fixing up your home or settle for one of those “instant cash-offer” solutions, we should talk. 

My cell is 555-555-5555.

I look forward to hearing from you,

[Your Name]

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Step 2

Transferring Email Content to CRM

Send

  1. Copy Subject: Highlight and copy the subject line from your email draft.
  2. Paste Subject: Open the email blast app and paste it into the subject line field.
  3. Copy Email Content: Return to your draft, copy the email content.
  4. Paste Content: Paste it in the message body of the email blast app.
  5. Review and Send: Check for accuracy, then schedule or send the email.

Target Audience
Entire Database
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Create Your Thumbnail

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
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Copied to Clipboard
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Video Walkthrough

Examples

Video Guide