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Selling FSBO. How do I…

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Selling FSBO. How do I…

Introduction

Most FSBO sellers think pricing is just about their home. But buyers don’t see it that way. They compare every listing in the market before making a move—and if a home doesn’t stack up, they scroll right past it.

That’s why this Reel works. Instead of telling FSBO sellers their price is wrong, it helps them see why pricing strategically matters. It gives them a buyer’s perspective, shifts their mindset, and naturally leads to the CMA offer as the solution.

The goal? Provide value first, spark awareness, and make it easy for them to take the next step.

How to Execute

Step 1

Customize Canva Templates to Match Your Brand

Canva Template
Canva Template
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Step 2

Send

Target Audience
Instagram Followers
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Customize Template

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
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When buyers look at your home, they aren’t just evaluating your price—they’re comparing it to every other home available in your neighborhood. Here’s how to make sure your home stands out: ✔ Look at what’s selling nearby – Recent sales in your area set buyer expectations. If similar homes are priced lower (or offer more value), buyers may pass on yours. ✔ Pay attention to price reductions – If homes in your neighborhood are dropping their prices, that’s a sign of buyer resistance. ✔ Think like a buyer – If two homes are similar, but one is priced lower (or has better photos, staging, or marketing), which would you choose? 📌 The key? Pricing isn’t just about your home—it’s about how buyers perceive it next to everything else available. If you get stuck trying to figure out the right price, I can help. I’ll send you a free Comparative Market Analysis (CMA) with real-time pricing insights so you can make the best decision. 📩 DM me “CMA” and I’ll send it over.
#FSBOSeller #ForSaleByOwner #FSBOHomes #FSBORealEstate #SellMyHomeFSBO #FSBOListings #FSBOHelp
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Video Walkthrough

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