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IG Carousel: Renovate first or sell as-is?
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How to Execute
Video Walkthrough
Introduction
A lot of sellers assume they need to renovate before they list. It feels like the “smart” thing to do. The responsible thing.
But in today’s market? That instinct doesn’t always pay off.
This Instagram carousel gives you a sharp, scroll-stopping way to challenge the assumption. You’re not saying don’t renovate. You’re showing them that not every project delivers a return, and some can even turn buyers off completely.
Because when you help them avoid expensive mistakes, you earn the right to guide their next move.
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Examples
How to Execute
IG Carousel: Renovate first or sell as-is?
Introduction
A lot of sellers assume they need to renovate before they list. It feels like the “smart” thing to do. The responsible thing.
But in today’s market? That instinct doesn’t always pay off.
This Instagram carousel gives you a sharp, scroll-stopping way to challenge the assumption. You’re not saying don’t renovate. You’re showing them that not every project delivers a return, and some can even turn buyers off completely.
Because when you help them avoid expensive mistakes, you earn the right to guide their next move.
Before you get started
For best results with direct mail, you’ll want to have these core lists ready.
Before you send a text, make sure you have these three things in place:
Before you send an email, make sure these three things are in place:
Farm List
This is your core mailing audience—used for general awareness and market education. Build your list using the following filters:
- Homeowners who’ve owned for 10+ years
- 50%+ equity
- Areas with strong total commission opportunity (transaction volume × average price)
Start with 1,000 homes. Expand if it’s working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.
Radius Lists
Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.You’ll need the ability to quickly pull 100–200 nearby homes around a specific property.
Specialty Lists
Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.
An Email Tool
You need a platform that lets you send mass emails to your database. Use what you have—FUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If you’re not set up yet, get that handled first. You can’t send if you can’t hit send.
Three Simple Lists
You need three lists:
Prospects
People you haven't done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
A Plain Text Format
These emails are written to feel personal, not promotional—so keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). That’s it.
A CRM That Can Send Texts
Most modern CRMs can do this—Follow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. You’ll want tracking, history, and batch-sending capabilities.
If you do need a mass texting tool, here’s what we recommend. But start with manual sends if you have to.
Three Simple Lists
Texting is for follow-up. And smart follow-up starts with the right filters.
Prospects
People you haven’t done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
Engaged Recently
Opened an email or visited your site in the last 7 days.
Not Contacted Recently
No outreach in 30 days (for prospects) or 90 days (for clients).
A Plain Text Format
These aren’t spam blasts. They’re timely, value-based follow-ups. Use their first name. Skip the signatures.
How to Execute
Customize Canva Templates to Match Your Brand
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Post to Instagram
Send
Step 1: Open the Canva Template
Click the Canva link provided. It will open directly in your browser.
(If you don’t have a Canva account, you’ll be prompted to create a free one.)
Step 2: Choose How You Want to Use It
You’ve got two options:
- Use as-is: The carousel is ready to post with professionally written copy and clean design.
- Customize it: Want to tweak the tone, add your logo, or swap out a photo? No problem—just edit the template directly in Canva.
Step 3: Personalize the Text (Optional)
Click on any text box to update headlines, change wording, or tailor it to your local market.
(Pro tip: You can even swap in a hyperlocal reference or stat to increase engagement.)
Step 4: Download the Slides
Click “Share” → “Download”
File type: PNG or JPG
Select “All Pages” to download the full carousel. Save it to your device.
Step 5: Post to Instagram
Open Instagram → Tap the “+” → Choose “Post” → Select “Multiple”
Upload your slides in order. Add the caption we’ve provided—or write your own.
Post and start conversations.
Record the Video
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Thinking about making a low offer? Read this first.
Lowballing can work—but only if we’re smart about it.
Here’s what we’ve learned:
- The timing has to be right.
If a home’s fresh on the market, sellers aren’t budging. We look for listings that have been sitting 60–90 days. If it’s been pulled and relisted? Even better. That usually signals they’re open to negotiation. - Our terms need to be clean.
We’re talking strong financing, short inspection window, flexible close. The smoother we make the rest of the deal, the more likely they are to take a lower price seriously. - We keep the ask reasonable.
A 10–15% discount might fly. But coming in way under just kills the offer. Low doesn’t mean unrealistic. We don’t throw numbers at the wall—we make offers that stick.
And yes—having the right agent matters more than most people think. A thoughtful, professional approach goes a long way.
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Video Walkthrough
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