This Instagram Story series is a simple yet effective way to engage your audience by answering a question many buyers have: How much does it really cost to buy a home in [AREA]? Using the Canva templates provided below, you can easily tailor this campaign to your market.

Here’s how to make the most of it:

1. Choose 3-4 areas in your market to highlight. Select neighborhoods or towns where you see strong interest or growth.
2. Pick a photo or video background of homes or listings that represent each area. You can also include local landmarks, popular streets, or scenic views to make the content feel personal and relatable.
3. Customize the text with localized down payment and monthly payment estimates for homes in each area.
4. Add a poll at the end, asking viewers which price range they’d like listings for.

Once the story is live, make sure to follow up immediately with anyone who engages with the poll. This is an extremely simple campaign to execute and can help you identify serious buyers who are ready to take the next step.

Engaging cold leads requires a concise, curiosity-driven approach that’s authentic and non-intrusive.

This text uses a timely market update to spark curiosity, referencing a rise in new listings. 

Localize the data—make it specific to your market so it feels more relevant and demonstrates your expertise. 

By asking a simple, low-pressure question, you’ll spark engagement and create a natural opening to reconnect with leads who might be ready to explore their options.

“If you are considering buying, it is time to get busy.” Those are the words of Ted Rechtshaffen, President of TriDelta Financial, in a recent Financial Post article. His perspective highlights a key opportunity: today’s market conditions may offer buyers significant advantages that won’t last.

This email pulls data from The Canadian Real Estate Association (CREA) to explain why 2025 could be the year to make a move—and that’s where you come in.

As their trusted advisor, your expertise can guide them through every step of the process, from understanding the market to securing their dream home. This campaign emphasizes how your role is vital in helping buyers navigate the market and succeed this spring.

Is spring housing demand already starting?

According to HousingWire lead analyst Logan Mohtashami, the answer is yes.

In a recent article and interview with Yahoo Finance, Mohtashami highlighted a 2.2% rise in U.S. pending home sales in November—a strong signal that buyers are beginning to adapt to current market conditions and act earlier than usual.

While the traditional spring market may still feel a few months away, this trend underscores how critical it is for buyers to prepare now. Being ready with financing, pre-approval, and a solid strategy ensures they can act quickly when the perfect home comes along—and that’s where you come in.

As their trusted advisor, your expertise can guide them through every step of the process, from understanding the market to securing their dream home. This campaign emphasizes how your role is vital in helping buyers navigate the market and succeed this spring.

Content that makes bold predictions typically drives higher engagement—and the real estate industry is no exception.

People want to know what’s coming next, and this Instagram Reel script gives you the perfect opportunity to:

✅ Leverage trending predictions to increase engagement 

✅ Establish yourself as the trusted market expert 

✅ Drive conversation by encouraging your audience to comment with their own thoughts

How to Create Your Instagram Reel

Step 1: Use our script to create your Instagram Reel

Step 2: Create or Upload Your Reel

Record a Reel using Instagram's camera or upload a pre-recorded video from your phone.

Step 3: Edit Your Reel

Add effects, music, and text as needed.

Step 4: Proceed to the Share Screen

Tap Next after editing your Reel to move to the final screen where you add captions and tags.

Step 5: Use the Canva template below to create your Instagram Reel cover

Use your brand colors to customize it to your unique brand. Save it to your camera roll.

Step 6: Select the Cover

On the Share Screen, look for the "Cover" option (usually beneath or near the preview of your Reel).

Tap "Cover" to open the editor.

Tap "Add from Camera Roll" to upload the image.

‍Step 7: Crop and Adjust (Optional)

Instagram lets you adjust the placement of the image for the grid preview (the square format seen on your profile). Use the grid view to ensure the most important part of the image is centered.

Step 8: Save and Post

Tap Done after selecting the cover. Add your caption, tags, and other details which are all provided below, then post your Reel.

Content that makes bold predictions typically drives higher engagement—and the real estate industry is no exception.

People want to know what’s coming next, and this Instagram Reel script gives you the perfect opportunity to:

✅ Leverage trending predictions to increase engagement 

✅ Establish yourself as the trusted market expert 

✅ Drive conversation by encouraging your audience to comment with their own thoughts

How to Create Your Instagram Reel

Step 1: Use our script to create your Instagram Reel

Step 2: Create or Upload Your Reel

Record a Reel using Instagram's camera or upload a pre-recorded video from your phone.

Step 3: Edit Your Reel

Add effects, music, and text as needed.

Step 4: Proceed to the Share Screen

Tap Next after editing your Reel to move to the final screen where you add captions and tags.

Step 5: Use the Canva template below to create your Instagram Reel cover

Use your brand colors to customize it to your unique brand. Save it to your camera roll.

Step 6: Select the Cover

On the Share Screen, look for the "Cover" option (usually beneath or near the preview of your Reel).

Tap "Cover" to open the editor.

Tap "Add from Camera Roll" to upload the image.

Step 7: Crop and Adjust (Optional)

Instagram lets you adjust the placement of the image for the grid preview (the square format seen on your profile). Use the grid view to ensure the most important part of the image is centered.

Step 8: Save and Post

Tap Done after selecting the cover. Add your caption, tags, and other details which are all provided below, then post your Reel.

This campaign leverages a surprising statistic to grab attention and spark curiosity.

With a simple poll, you can:

✅ Trigger curiosity from potential sellers 

✅ Identify leads who are actively considering selling 

✅ Open the door for deeper conversations about their 2025 plans

We’ve said it before—Instagram Stories are one of the best ways for uncovering hidden sellers.

Starting the year off strong means reaching out to your SOI early—especially if you’re seeing a spike in real estate activity.

This text is designed to re-engage your network by asking a simple question to start the conversation.

Pro-tip: Personalize it to each client for even greater impact.

This campaign alone has generated hundreds of listing opportunities.

It’s concise. It’s compelling. And it’s value-driven.

Pro-tip: Follow up with a personalized text to anyone who responds.

Don’t wait for permission to be useful. Send this email today.

As the year winds down, it’s the perfect time to pause, reflect, and get ready for what’s next. To make the most of this quieter season, we’ve created the ListingLeads.com End-of-Year Marketing Checklist—a simple and effective way to fine-tune your brand and set yourself up for success in the New Year.

This checklist is your go-to guide for tackling those tasks that often get overlooked during busier months, such as:

• Fixing broken links.
• Updating your bios.
• Cleaning up your database.

…and more!

In just a few focused hours, you can complete these steps and enter 2025 with your brand in top shape. While others scramble to catch up, you’ll already be ahead of the game—armed with a solid plan to make this your best year yet.

So, take a moment to get started. You’ll be glad you did when the New Year rolls around.

Enjoy the holidays! We’re excited to help you hit the ground running when we’re back on January 2nd.

Let’s make 2025 amazing together!

The last letter in this campaign, 'A Lot Has Changed,' is a 6-month follow-up designed to re-engage homeowners who didn’t relist earlier. It acknowledges the time that has passed and highlights how the market has shifted in their favor. This letter is all about rekindling interest and offering a fresh perspective, positioning you as the go-to agent when they’re ready to relist.

Letter 5 in the sequence is 'Before You Relist, Do This First.' At this stage, the homeowner is beginning to see the value in a strategic relisting. This letter offers a detailed market analysis as a key step before making their next move. It’s designed to position you as a resourceful and knowledgeable partner, providing the clarity they need to make an informed decision.

Letter 3 in our campaign is 'Persistence and Proven Results.' This is where you build trust through storytelling. By sharing a specific success story, you show the homeowner that selling after an expired listing is not only possible but also achievable with the right approach. This letter reinforces your persistence and commitment, showing them that you’ll go the extra mile to get results.

This is the second letter in the campaign: 'The Biggest Mistake Expired Listings Make.' Now that you’ve established empathy with the homeowner in Letter 1, this letter shifts the focus to education. It identifies a critical mistake many sellers make—relisting without a strategy—and positions you as the expert who can help them avoid it. This letter is all about building credibility and gently challenging their assumptions about what it takes to sell a home.

Welcome to the first letter in our expired listings campaign: 'The Frustration of an Unsold Home.' This letter sets the tone for the entire sequence. It acknowledges the homeowner’s frustration, validates their experience, and positions you as a solution-oriented agent. It’s designed to open the door for meaningful engagement by addressing the emotional pain points many expired homeowners feel. Use this letter to establish trust and empathy right from the start.

Expired listings present one of the most profitable and overlooked opportunities in real estate. These homeowners are motivated—they’ve already made the decision to sell, invested time and energy, and now feel frustrated and let down by the process. By focusing on expired listings, you can position yourself as the solution they’ve been waiting for.

Here’s why this niche should be a cornerstone of your business:

1. The Numbers Speak for Themselves

Based on available data, nearly 40% of expired listings are relisted within the first 30 days, and many of these homeowners choose to work with a new agent. That’s your window of opportunity. By targeting this group early, with the right messaging and strategy, you can establish trust and secure listings before your competition.

But it doesn’t stop there. Some homeowners take longer to re-engage, which is why a long-term follow-up approach—like our 6-month campaign—can capture those who are ready later.

2. High Intent, Frustrated Sellers

Unlike other lead sources, expired listing homeowners are already committed to the idea of selling. Their frustration isn’t with the idea of moving—it’s with the process that failed them.

These sellers are looking for:

• A proactive agent who can deliver results.
• A fresh strategy that avoids the mistakes of their first attempt.
• Clarity on what went wrong and how to fix it.

When you show empathy, expertise, and persistence, you stand out as the agent who can turn their situation around.

3. A Problem You Can Solve

The primary reasons listings fail to sell are:

1. Pricing: The home wasn’t priced correctly for the market.
2. Marketing: The home wasn’t effectively marketed to the right buyers.
3. Presentation: The home didn’t appeal to buyers visually or emotionally.

With your expertise, these problems are solvable. By targeting expired listings, you’re working with sellers who need your skills—not just someone to list their home again.

Expired listings are a goldmine of opportunity, but success requires more than just sending out a postcard and hoping for the best. It’s about empathy, persistence, and offering clear solutions. With the data we’ve gathered and the systematic approach outlined here, you can turn expired listings into a cornerstone of your real estate business—and build a reputation as the agent who gets results.

Let’s dive into the sequence and strategies that will set you apart in this lucrative niche!

This campaign is designed to trigger the consumers fear of missing out. 

By implying they should have received this report, it can elicit an emotion that they are missing out on important information. 

Which then – creates an opportunity for you to connect, engage and build a new relationship with an abandoned seller. 

The best marketing speaks directly to the consumers needs and desires. 

According to a recent Zillow research study, Almost two thirds considered renting out their home before selling. About two thirds of sellers (66%) said they at least thought about renting out their home. A smaller share (28%), however, said they seriously considered renting out their home. 

That’s why, we’ve created the Rent vs. Sell email. It’s designed to start conversations with serious sellers.

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When all else fails, ask an easy-to-answer hypothetical question. 

This text is designed to resurrect cold leads that you’ve been neglecting or that have been ignoring you.

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This is the time of the year to take your victory lap. You’ve worked hard all year and it’s time to celebrate your milestones. This is a great opportunity to show off your results and express your gratitude. 

This is the time of the year to take your victory lap. You’ve worked hard all year and it’s time to celebrate your milestones. This is a great opportunity to show off your results and express your gratitude. 

This is a hidden-gem of a campaign. Right now, most people ONLY circle prospect on their sales but if you think about it – you can do this for you buyers as well. That’s why we love the Buyer Circle Prospecting Letter. When you help a buyer find a home, tell all the neighbors about the story. This position you as a local expect and helps you start more conversations with prospective sellers. 

This is the time of the year to take your victory lap. You’ve worked hard all year and it’s time to celebrate your milestones. This is a great opportunity to show off your results and express your gratitude. 

Most agents think prospecting is about persistence—just make more calls, send more texts, and eventually, something will stick. But volume isn’t the problem. Relevance is.

The truth? Consumers aren’t ignoring you because they don’t want to sell. They’re hesitating because of the voice in their head:

• Interest rates are still high.
• The stock market is correcting.
• The economy feels uncertain.
• What if prices drop?

If you don’t address that voice, you’ll lose them before the conversation even starts.

That’s why this text works. It flips the script—acknowledging their hesitation up front, instead of pretending it doesn’t exist. It disarms, engages, and clears the path for real conversations.

It’s a simple shift, but it changes everything.

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As you know, we’re always testing. One of the big zen learnings we’ve had recently was using multiple stories to drive up conversion. In fact a recent story I posted got 6x more engagement when I used the poll at the END, not the beginning of the story.

That’s why we’re adapting this proven tactic using this new strategy for both Instagram Stories and Instagram Carousel post. 

‍

As you know, we’re always testing. One of the big zen learnings we’ve had recently was using multiple stories to drive up conversion. In fact a recent story I posted got 6x more engagement when I used the poll at the END, not the beginning of the story.

That’s why we’re adapting this proven tactic using this new strategy for both Instagram Stories and Instagram Carousel post. 

‍

This is the kind of content your audience craves—quick hits of value that build trust, spark action, and keep you top of mind.

This story sequence does exactly that. It’s designed to educate buyers and sellers, frame you as the market expert, and open the door for conversations that lead to business.

Plug it into your stories today and watch how it drives engagement—and leads. Simple, clean, and effective.

This sales letter works because it’s timely, relevant, and low-pressure. It starts by grabbing attention with a 12% jump in mortgage applications—a statistic that feels significant, especially when paired with the 52% year-over-year increase. This creates curiosity and positions you as a knowledgeable expert.

It’s effective because it connects the data to the reader’s situation. By highlighting the growing pool of buyers and how it could lead to more offers and higher prices, it gives homeowners a reason to consider their options.

The call-to-action is simple: “Text me your address.” It feels personal, easy, and offers immediate value—a professional home value report. Even if they’re not planning to sell, it’s worth it to stay informed. The calm, conversational tone builds trust without any pressure, making it more likely they’ll take action.

This letter stands out because it delivers useful information, offers real value, and makes it easy for homeowners to respond.

Your database is full of potential opportunities—but only if you stay top-of-mind with the right message. This email taps into current market data to spark curiosity and engagement from homeowners, positioning you as the expert they can trust.

This video is a no-brainer for agents because it taps into what every homeowner is curious about: how to sell their home for top dollar. It’s simple, actionable, and positions you as the expert they’ll trust when it’s time to list. The original version of this idea outperformed average engagement by 350%—that’s proof this type of content works. Homeowners crave value-packed insights, and this video gives it to them in a way that’s easy to follow and deeply relatable.

This text is perfect for re-engaging cold leads because it combines timely, relevant market insights with a non-threatening, open-ended question. It piques curiosity by sharing valuable information (12% jump in applications and lower rates) while inviting a conversation about their situation. The conversational tone and calibrated question make it feel personal and approachable, increasing the likelihood of a response without sounding salesy.

Share this and help us spread the word!

We have amazing businesses in our local community and we at (INSERT NAME) want to show our full support.

To help you get started, I created a list of a few notable Black Friday deals from some of my favorite local businesses.

@TAG us in the comments if we missed any one!

I’m a huge fan of cross-promoting my social media content to my email list. So here’s what I want you to do – when you post your Instagram Black Friday Carousel, send this email to your database and link them directly to IG.

This is a great way to grow your following and help your post go viral.

Nearly 30% of CMA request leads transact within 12 months.

That’s why sending the Home Value Email is the perfect way to end the year. Start building your Spring pipeline today using this campaign.

Gratitude isn’t just a feel-good sentiment; it’s a powerful psychological tool. When you express genuine appreciation, it activates positive emotions in your clients, strengthening trust and deepening relationships. Studies show that gratitude fosters reciprocity—clients are more likely to stay loyal, refer others, and feel good about their decision to work with you. It’s a small gesture with a big impact on both personal and professional connections.

Did you know that 70% of clients work with the first agent who stays top-of-mind?

Consistently reaching out to your database with relevant, valuable insights isn’t just about staying in touch—it’s about positioning yourself as the trusted expert they’ll turn to when it’s time to buy or sell.

Did you know that 65% of home sellers say they prioritize speed over price when choosing an agent?

Sellers who want to sell fast are highly motivated, making them some of the best prospects you can attract.

To win their trust and business, you need content that not only speaks to their urgency but also answers their key questions and eases their concerns. Crafting the right message can tap into the psychology of decision-making, positioning you as their go-to expert.

What’s stopping your prospective clients from making a move? High-interest rates?

For many, it’s the only thing holding them back.

In fact, sellers are seven times more likely to list their home in a 5% interest rate environment compared to 6%.

That’s why this script is so effective.

Text it to 50 of your cold prospects (buyers and sellers) today and see the difference.

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One of the best ways to capture attention is to use a surprising statistics to stop the scroll. 

By using this Instagram tactic—a simple poll or engaging post—you can:

✅ Spark curiosity with potential sellers

✅ Identify motivated leads based on their answers

✅ Build trust by offering expert insights on their options

This text was sent to 75 people, started 10 conversations and generated 2 appointments (1 listening and 1 buyer consultation) 

Now that the US presidential election is over, it’s time to reconnect and check in with all those clients and prospects who have been holding off on making a move. 

Instagram Stories are the perfect platform for generating inbound seller leads. 

We know that over 80% of sellers invest in a home improvement project prior to selling. So by leveraging an Instagram story, we can provide value to our audience and uncover some hidden sellers.

As a Realtor, your clients look to you for guidance on making smart, strategic decisions to maximize their home’s appeal and value. When preparing to sell, most homeowners feel overwhelmed by the idea of renovations, but they often don’t realize that small, targeted updates can make a big impact without a hefty price tag.

This message is designed to address that gap, sharing valuable insights into the simple, high-return improvements that top sellers make. By sending this to your clients, you’re positioning yourself as a trusted advisor who understands what it takes to sell a home faster and for more value—without pushing them toward costly renovations.

This approach isn’t just about information; it’s about building trust and showing clients you’re thinking about their needs. It's a conversation starter that sets you apart as a Realtor who empowers clients with real, actionable advice

We’re leveraging a recent prediction made by Goldman Sachs to create a poll to generate inbound sellers leads from instagram.

Instagram polls are currently used daily by 70% of Instagram Users.

Let’s leverage this to create more conversations! 

‍

This week’s video already has 45,000 views in less than 4 months. It’s a high-performing outlier video that can help establish you as an expert in your market. My recommendation is to personalize this video with data/insight from the market in your area to add your own hyper-local twist.

Here’s the original link to the research conducted by Zillow

In this email of the week, we’re leveraging a recent prediction made by Goldman Sachs to create conversations with prospects in your database. 

You can send this to your leads and if it’s been a while since you’ve reached out to your SOI, I would encourage you to do so.

One quick note: 

We’ve created two versions of this email based on your local market. So if you’re in a market where home values are decreasing, we’ve made a few modifications.

In this email of the week, we’re leveraging a recent prediction made by Goldman Sachs to create conversations with prospects in your database. 

You can send this to your leads and if it’s been a while since you’ve reached out to your SOI, I would encourage you to do so.

One quick note: 

We’ve created two versions of this email based on your local market. So if you’re in a market where home values are decreasing, we’ve made a few modifications.

We’re leveraging a recent prediction made by Goldman Sachs to create a poll to generate inbound sellers leads from instagram.

Instagram polls are currently used daily by 70% of Instagram Users.

Let’s leverage this to create more conversations! 

‍

This video was posted in August of 2023 and has generated almost 43,000 views.

The reason I’m featuring it as the video of the week is because it’s the PERFECT bottom-of-funnel video that can lead to high-quality seller leads.

For this week’s featured email, we wanted to focus on controlling the narrative around the health of the housing market. Unfortunately, there is so much confusion and click-bait headlines around housing-crash that we had to set the record straight. 

These emails are designed to engage your database, establish you as the market expert and build trust with your prospects. 

Boo Maddox pulled me aside after wrapping up a morning training session with Sharran to let me know that this EXACT sales question is helping unlock great conversations with prospects.

Traci Cornwell posted it on her Facebook profile and has already generated 33 comments. 

I love this as a simple conversation starter to create great engagement on Facebook.

Boo Maddox pulled me aside after wrapping up a morning training session with Sharran to let me know that this EXACT sales question is helping unlock great conversations with prospects.

You can post this on social media, use it in your sales conversations, or just text a client you’ve lost touch with.

Forget LPMAMMA and try this instead ⬇️

Sam Reifman-Packett has grown his instagram following from 1300 followers to 23,000 in just over 12 months. More importantly, he’s generated  $135,000 GCI from Instagram.

This poll generated 45 leads for him. That’s why we’re featuring in this week’s plan.

By framing the question around a number that would make them feel “crazy not to sell,” you’re leveraging the concept of loss aversion. It subtly encourages the homeowner to consider what they could gain by selling and what they might miss out on if they don’t. This message invites homeowners to think about their home's value in a low-pressure, conversational way—making it easier for them to engage with you.

Hook:

"Hi friends, I'm [insert agent name] with [insert company name], and today I'm excited to introduce you to an extraordinary [insert number of bedrooms]-bedroom, [insert number of bathrooms]-bath [insert home style, e.g., contemporary oasis] right here in [insert location/neighborhood]. Nestled behind a [insert feature, e.g., private gate], this stunning home offers [insert feature 1, e.g., panoramic city views], [insert feature 2, e.g., a luxurious rooftop pool], [insert feature 3, e.g., a state-of-the-art home theater], and [insert feature 4, e.g., ultimate privacy], all available for [insert price range, e.g., under a million dollars]. So, let's step inside and discover all that this remarkable property has to offer!"

Sam Reifman-Packett has grown his instagram following from 1300 followers to 23,000 in just over 12 months. More importantly, he’s generated  $135,000 GCI from Instagram.

This poll generated 45 leads for him. That’s why we’re featuring in this week’s plan.

This email is designed to leverage a compelling market insight that many homeowners can relate to: the reluctance to sell due to low mortgage rates. This approach opens the door to understanding their concerns, addressing their needs, and ultimately converting them into potential clients.

This message is designed to engage cold leads before the end of the year. 

We use empathy, open-ended engagement, and non-threatening language—hallmarks of Chris Voss approach to building meaningful conversations.

The YouTube channel Living in Columbus, Ohio has 3,870 subscribers, with an average video garnering between 300 to 500 views. That’s why we’re featuring the “Avoid Moving to Columbus” video, which has surpassed 99,000 views—100X his typical view count.

In this week’s featured video, we’ve included alternative headlines, hooks, descriptions, show structure, and channel art you can use to create a viral video like Brad's.

I’d highly recommend watching Brad’s video to get started. 

This letter is designed to help homeowners who are hesitant to sell because they’re worried about finding their next home. It addresses their concerns, offers solutions, and builds trust with a clear, low-pressure call to action.

Why It Works:

1. Acknowledges Their Fear:
   It directly addresses the common concern—“What if I can’t find a new home I can afford?”
2. Provides a Solution:
   Highlights the agent’s ability to find off-market properties, which reduces competition and stress.
3. Shows Social Proof:
   Shares a real example of a client who purchased a home below market value through this approach, building credibility.
4. Reduces Pressure:
   Reassures sellers that there won’t be bidding wars or high-pressure situations, easing their anxieties.

Simple Call to Action:Encourages sellers to text the agent, making it easy to start the conversation without any pressure.

When you consistently reach out with relevant insights, your name stays top of mind. Even if people aren’t ready to move right away, they begin to associate you with expertise and value.

That familiarity builds trust—so when the time comes to sell or buy, or when someone needs a referral, you’re the first person they think of.

Emails that offer more than just a sales pitch, like sharing timely market insights or explaining mortgage trends, engage your audience. They show that you're not just here to sell, but to help them make smarter decisions. That kind of value fosters two-way conversations, which often lead to replies, questions, or feedback—turning passive recipients into warm leads.

Zillow’s report shows that the average homeowner spends 6-7 months considering selling before making a move.

That’s why it’s crucial for us to consistently stay in front of them—both in their inbox and on their social feeds.

This campaign is crafted to demonstrate that we understand their journey and are ready to guide them every step of the way.

Zillow’s report shows that the average homeowner spends 6-7 months considering selling before making a move.

That’s why it’s crucial for us to consistently stay in front of them—both in their inbox and on their social feeds.

This campaign is crafted to demonstrate that we understand their journey and are ready to guide them every step of the way.

This SOI (Sphere of Influence) message utilizes Chris Voss's acquisition audit technique.
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The aim is straightforward: remove any pressure from the conversation and gently uncover your client's plans without being pushy or aggressive.

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This is a simple, yet incredibly effective email campaign to send to your prospective sellers and past clients.

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Pro-tip: Follow-up with a personalized text to anyone who opens.

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You don't want to sleep on this one. ⬇️

I just read on Redfin this morning that mortgage-rate locks rose 68% from a month earlier after the Fed announced its interest-rate cut.

We’re going to have a busy end to 2024.

I think we’re on track for a great end of the year.

Affordability is coming down for the first time in 4 years.

Buyer mortgage applications are up 10%.

A lot of people who have stepped out of the market are coming back in.

Let’s be the agents who get in front of our clients with valuable information so we can help them navigate the market.

Providing timely and relevant information about what’s happening in the market right now is crucial to building trust and confidence with the consumer.

This campaign is designed to keep your database informed about what is the second-order effect of interest rates dropping and how it might lead to more inventory hitting the market in the coming months.

Providing timely and relevant information about what’s happening in the market right now is crucial to building trust and confidence with the consumer.

This email campaign is designed to keep your database informed about what is the second-order effect of interest rates dropping and how it might lead to more inventory hitting the market in the coming months.

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You’ve likely seen the news.

The Fed cut rates.

You’ve probably been thinking how do I communicate this update in a way that’s informative and helpful to my audience without coming across as pushy or aggressive.

Don’t worry, I’ve got you covered.

I wrote this bonus campaign for you to use because the timing matters.

Let’s get this sent out to your database ASAP.

Note; the PS is a soft-CTA that you can personalize with your own success story.

Conversations = Appointments.
Appointments = Listings.

Anytime there is a newsworthy event, there’s an opportunity to provide value and get people in your database to raise their hand.

When I read on CNBC that we hit another equity all-time high, I knew it was the perfect opportunity to start a conversation with folks in our database who might be considering selling.

The reason the "Deal of the Week" strategy is part of our weekly plan is because it’s incredibly effective at generating interest and driving activity around a featured property.

So, it’s time to double down on what’s working.

That’s why I created the "Deal of the Week" (DOTW) Farming Campaign.

The idea is simple: if you’re marketing a home as the "Deal of the Week," why wouldn’t you also reach out to the people most likely to be impacted by that sale? The neighbors.

By letting the surrounding homeowners know about the buzz and activity around a nearby property, we create a ripple effect of awareness and interest. This not only highlights the desirability of the neighborhood but also positions you as the go-to expert who understands how to leverage market activity to benefit homeowners.

This approach allows us to turn a single marketing campaign into multiple touchpoints, creating more opportunities to engage with potential sellers and build relationships within the community. It's about maximizing every effort to create the greatest impact and results.

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Conversations = Appointments.
Appointments = Listings.

Anytime there is a newsworthy event, there’s an opportunity to provide value and get people in your database to raise their hand.

When I read on CNBC that we hit another equity all-time high, I knew it was the perfect opportunity to start a conversation with folks in our database who might be considering selling.

We created this campaign for you because it's important to become an advocate for the consumer.

By providing advice through the lens of being a champion of the consumer, you can create build trust.

We'd recommend using this in your next mass-mailing camapaign to your farm.

If you want to be massively successful in real estate, you’ve got to be talking to more people. In order to do that, you need to leverage conversation starters.

Here’s a sample of a simple text script you can use with your prospects (and SOI) to re-engage them based on the recent news happening in real estate. 

Keeping your database informed about what’s happening in the market is mission-critical if you want to build trust. 

Last week, we heard the news that interest rates hit another 52-week low. 

This is the type of good news we have to be sharing with our database.

Email marketing is the highest ROI marketing channel but you can’t just sell all the time. Instead, you have to figure out ways to keep your audience informed and engaged – all while building trust.

So this email is designed to be the ANTI-Buy NOW email. The reality is, consumers are facing historic affordability challenges.

Say that.

It builds trust and confidence with the consumer.

No more date the rate and marry the house nonsense.

My friend, Nik Shewmaker send out 80 letters and has already received 2 Come List Me calls. 80 letters. 2 come list me calls.

Do I need to say more?

Ok, I will :)

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This is a campaign known as the ZMA letter. It’s a simple, but highly effective marketing campaign that helps you start a conversation with prospective sellers. 

Now, the 10% doesn’t matter. It could be 2%, 7.5% or would you sell at this number?

It’s all designed to create a conversation with the seller. 

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If you ask any agent who’s been successful marketing to expired listings, they’ll tell you that it’s vital to stay consistent with your marketing – make the calls, send the emails and mail the letters.

The agent who stays persistent wins.

So I’ve created another letter you can use, in addition to our Expired Letter, to help you stand-out in a crowded market.

In order to build trust and confidence with the consumer, you have to consistently deliver value. Part of our job as professional real estate agents is to keep the consumer informed on important updates.

So when Jerome Powell announces that a rate cut is imminent, it’s the perfect opportunity to engage our database with value.

Every season is a reason to touch base with your database.
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This simple text not only allows you to nurture these relationships, it also positions you as a proactive advisor in their real estate plans.
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Don't overthink it—send this text today. 👇

By contrasting the outdated, passive approach of "homes that sit" with the proactive, high-impact strategies of "homes that sell," we don't just highlight the services we offer—we show sellers that their home deserves the best. We validate their desire for a successful sale by providing proof that with the right approach, they can achieve a higher sale price, faster.

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This messaging isn't just about listing features; it's about instilling confidence. It reassures sellers that by choosing your company, they are making a smart, informed decision that will lead to tangible benefits: more equity in their pockets and a smoother, faster sale process.

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One of the most effective ways to generate high-quality seller leads is through targeted, personalized outreach—like the email you’re about to send to your database. When you share real success stories, such as a client’s home value increasing by $27,500 in just eight months, you’re doing more than just marketing—you’re offering tangible proof of the value you can bring.

Be sure to personalize this message with a real-world example of a CMA you completed for a client.

We’ve moved from the world of information to the world of recommendation. Your customers can search for homes on Zillow, Redfin, and thousands of other sites but what they can’t find is a simple list of the best homes for sale. 

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Drop this poll on Instagram and start generating leads today.

This is a seller activation email designed to provide facts over fear.

In today’s world, consumers are constantly bombarded with news about the real estate market. As professionals, it’s our job to provide you with information that doesn’t induce fear but rather gives you the confidence to make informed decisions.

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This might be the best news we’ve gotten all year –

Interest rates have fallen to a 52-week low.

This is the perfect opportunity to re-engage your database and identify high-intent leads.

The #1 reason why won’t of your client won’t sell their current home is because they have a great interest rate. As rates drop, they become more open to the idea of making a move. Let’s take this opportunity to engage our SOI to find our next listing.

This might be the best news we’ve gotten all year –

Interest rates have fallen to a 52-week low.

This is the perfect opportunity to re-engage your database and identify high-intent leads.

This is a seller activation email designed to help provide relevant information to prospective sellers and at the same time, establish your unique value proposition.

We recommend sending this email to your database and then building a call list of anyone who opens up the email because the subject line is a signal that they are interested in selling.

Every time you complete a CMA, it's an opportunity to start more conversations—and book listing appointments.

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S/O to Steve Stych who sent the exact letter that you'll see below, and got a listing appointment that turned into a signed listing. He then sold that listing in 2 days. The total cost to mail out the letters was about $225. And the GCI he's generated from this campaign? $15,000.

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Take your most marketable CMA and turn it into a direct mail campaign to generate seller leads every week. 

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The process goes like this:

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1. Do 5-10 CMAs per week.

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2. Highlight the most notable one.

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3. Send out this direct mail letter.

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Pro-Tip: Include your selling programs on the right side of the letter so they know their selling options.

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This is how you generate high-quality leads without paying a profit-crushing referral fee.

Staying connected with your sphere of influence (SOI) is crucial in today’s market. The best way to do that is to keep them up to date with relevant information that impacts them. 

This campaign is designed to educated them and spark a conversation around selling their home. 

One of the fastest ways to generate listings from your SOI is to provide an unsoclicated CMA

Anytime a home sells, 2 or 3 people start thinking about making a move. There is no better opportunity to book a listing appointment than after a recent sale. This campaign requires a bit more legwork but will pay dividends.

Step 1: Analyze recent sales in your desired farm area.

Step 2: Identify notable sales that sold quickly and for a premium.

Step 3: Visit the home's Zillow page to see if their Zestimate was much lower than their actual sales price. You can do this by clicking on the Zestimate history.

Step 4: Build a call list of the closest 100 homes near that notable sale, using your title rep or PropStream.

Step 5: Print the list of prospective homeowners. On your call sheet, add a section for their Zestimate. Fill in their Zestimate and begin calling using this script:

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Ken Pozek shared an Instagram REEL that generated 600,000+ views.In the instagram REEL, he simply highlighted the recent changes to the median sales price of single family homes in the greater Orlando area.This campaign worked because the data was insanely easy to digest and he has a built in audience.My recommendation would be to boost this REEL if you have a smaller audience to get this data in front of more people.

This market analysis email is based on a highly successful Instagram video that garnered 600,000 views! By sending this detailed breakdown of property values and growth trends in key neighborhoods to your database, you can engage your database with easy-to-digest local market trends. 

The P.S. is also irresistible :)

Keri White is a rockstar agent out of LA who just signed a $1.295M listing leveraging the Zillow vs. Agent strategy we’ve developed.

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This campaign works because it create a curiosity gap in the mind of the consumer that they have a desire to fill. 

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The key takeaway is you can do this for ANY listing in your market, doesn’t have to be just your sales. If you pair this with the ZVA call script, you’re going to get listings.

In today's dynamic real estate market, keeping your clients informed is crucial for maintaining strong relationships and positioning yourself as their go-to advisor. By regularly sharing timely and relevant market insights, you can ensure you stay top of mind with your clients. This proactive approach not only demonstrates your expertise but also helps you generate high-quality inbound leads, as clients will appreciate the value you provide and are more likely to reach out when they're ready to make real estate decisions.

Consistent communication is key to building trust and staying top-of-mind with your client. 

This email campaign is designed to provide your clients with timely insights.

One quick pro-tip: When you send this email, you can track (within your CRM) who is opening the email. This is the PERFECT call list for your sales team. 

When you bring value-based email marketing together with outbound sales, it’s magic.

In the competitive world of real estate, establishing a strong local presence is crucial for success. One effective strategy to achieve this is by sending direct mail letters to nearby neighbors, informing them that you are in the area, assisting one of their neighbors in selling their home. This approach offers several benefits, from boosting your local presence to generating high-quality seller leads and effectively marketing your listings to attract more opportunities.

In today’s competitive real estate market, showcasing the extensive work that goes into selling a home is essential. This not only demonstrates the unique value proposition of a dedicated agent but also helps potential clients understand the full scope of services provided. By highlighting the marketing efforts, negotiations, prospecting, and professional photography and video production involved, you can set yourself apart and attract more clients.

This campaign recently generated @modernchicagohomes over 15 high-intent seller leads from an Instagram Story. My advice is to be posting this 2-3 times a quarter. 

The Bank of Canada’s decision on September 17 is a true marketable moment, and your job is to get in front of it. When rates shift, timelines shift.

We’re using qualify-through-copy right in the subject line to surface intent before you lift the phone. Send this email to your full database today. Watch who opens - that’s your short list. Tomorrow, text those openers with this script to turn curiosity into conversations.

Stop guessing what spooks sellers. Ask them. This story poll is a one-tap filter. It trades long DMs for quick signal and surfaces real hand-raisers without pressure. The question is simple on purpose. Multiple choice. Easy to answer. You’ll learn what feels most risky and you’ll know who to follow up with first.

We’ve even included the follow-up script so you know exactly what to say when someone responds. Post the poll, watch the votes, and start the right conversations with the right people.

An FHFA study found the lock-in effect kept 1.3 million homeowners from selling between Q2 2022 and Q4 2023. Now with rates dropping, we could see more buyers and sellers re-enter the market.

That’s why this Instagram story series works: it builds the narrative step by step, grounding your audience in data, then connecting it to what’s happening right now. By the third slide, you’re not asking a yes-or-no question about moving - you’re meeting people where they are with a softer entry: At what rate would you consider re-entering the market?

It’s low-friction, easy to engage, and a natural segue into conversation. And with the included follow-up script below, you’re equipped to turn story interactions into meaningful one-on-one chats.

Hidden towns drive outsized attention - and action.

Eric Meldrum proved it: his “7 Detroit-ish Towns Locals LOVE” pulled 55× more views than his average video. That’s not luck. It’s a format buyers can’t scroll past and locals can’t resist sharing. And with more buyers re-entering the market as rates ease, this is the moment to spotlight the places that don’t make the glossy lists.

Your role: be the guide. Lead with a bold promise, anchor it in simple lifestyle wins, and let the “locals-only” angle do the heavy lifting. We built a plug-and-play template so you can move fast, stay credible, and convert attention into calls.

Use this to film your own “underrated towns” video - swap in your markets, hit record, and go.

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Don’t text your whole list. Text the people who already raised a hand.

Everyone who opened yesterday’s email told you they’re paying attention- treat them like it.

This follow-up is simple on purpose. Lead with a direct reason you’re reaching out (“busy fall, lots of questions coming in”), then ask a clear multiple-choice question that’s effortless to answer. Short taps, fast signal. You’ll learn what matters - next home, payment, price, or something else - and you’ll know who to call first.

This is precision over volume. Send this only to yesterday’s openers, and watch who leans in.