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Jason Wright Name Your Price Direct Mail
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How to Execute
Video Walkthrough
Introduction
Jason Wright brilliantly executed the Name Your Price direct mail campaign.
The results?
5000 sends. 500+ QR code scans. 8+ listing appointments.
And here's the thing—he only included a QR code. That's it. (see the example below)
The QR code drove traffic to a custom landing page where the consumer answers 3 quick questions:
1. The price they'd want to list for
2. Their property address
3. Their email and contact info
(He did this via a typeform survey on the landing page that integrates into Follow Up Boss)
Then he followed up immediately.
Marketing—done like this—is magic. 🔥
To create your own QR code, simply build your landing page, add the URL to the Canva template below, and download your design as PDF Print. Watch this video to see exactly how to do it. 👇
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Examples
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How to Execute
Related Campaigns
Targeting Non-Owner Occupied Homeowners:
This letter is specifically crafted to appeal to non-owner occupied homeowners—those who own a second home or investment property but do not live in it. These homeowners are often more financially and emotionally detached from their second properties, making them more likely to consider selling when market conditions change.
Psychological Appeal:
This letter leverages several psychological principles to connect with homeowners considering selling their second homes:
- Social Proof: By stating that many homeowners are in the same situation, it reassures the reader that they are not alone. This social proof reduces the anxiety of making a big decision like selling a home.
- Authority: Citing reputable sources like Redfin and Yahoo Finance establishes credibility. It shows that the insights provided are backed by data, enhancing trust.
- Empathy: The letter acknowledges the reader's potential frustrations and challenges, creating an empathetic connection. Understanding the reader's pain points makes them feel heard and understood.
- Scarcity and Urgency: The mention of declining demand and rising costs implies that the optimal time to sell may be now. This sense of urgency can prompt quicker action from homeowners.
- Simplicity and Clarity: The letter breaks down complex market dynamics into easily digestible points. Clear, concise language ensures that the message is accessible to all readers.
Are you looking for an effective way to re-engage leads who might have given up on buying a home this year? We have developed a powerful script that combines the simplicity of the Dean Jackson 9-word email with the tactical approach of Chris Voss' negotiation style.
Introducing the 10-Word Cold Outreach Email.
What Is It?
The concept is straightforward yet powerful. The subject line is personalized with the recipient's name to grab their attention. The body of the email consists of a single, strategically crafted question designed to reignite interest and provoke a response.
For example:
Subject Line: Tom Ferry
Body: Have you given up on trying to buy this year?
Why It Works
This approach is rooted in psychological principles that leverage curiosity, personalization, and direct engagement.
Here's why it’s effective:
- Personalization: By using the recipient’s name in the subject line, you immediately capture their attention and make the email feel personally relevant.
- Curiosity: The question format creates a sense of curiosity and encourages the recipient to think about their situation and respond.
- Direct Engagement: The simplicity and directness of the question cut through the noise of typical sales emails, making it easier for the recipient to engage without feeling overwhelmed.
How to Use It
This script is perfect for cold outreach to leads who have gone cold or seem to have lost interest in the market. It’s a low-pressure, high-impact way to re-establish communication and open the door for further conversation.
By employing this 10-Word Cold Outreach Email, you have nothing to lose and everything to gain. Give it a try and watch as your re-engagement rates soar.
The Thoughtful Conversation Starter campaign uses personalized SMS to engage potential clients with genuine, relevant messages.
Why It Works
This campaign leverages personalization and relevance, making recipients feel valued and piquing their curiosity about market conditions. This approach boosts response rates and strengthens client relationships.
Value for Your Sphere of Influence
Sending this message keeps you top-of-mind with clients, demonstrating your attentiveness and market expertise. By engaging clients with timely information, you build trust and loyalty, leading to more successful transactions and referrals.
The Social Proof Conversation Starter Campaign
Introduction
The Social Proof Conversation Starter campaign leverages curiosity and social proof through personalized SMS, encouraging potential clients to engage by highlighting the surprising truth about their home's value.
Why It Works
This campaign uses the psychological principles of social proof and curiosity. Mentioning that "most people are surprised" creates a sense of intrigue and prompts recipients to seek out their home's value. This curiosity-driven approach increases engagement and strengthens client relationships.
Value for Your Sphere of Influence
Sending this message keeps you top-of-mind with clients, showcasing your market knowledge and attentiveness. By engaging clients with intriguing, relevant information, you build trust and loyalty, leading to more successful transactions and referrals.
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This is a simple, "right hook" email that you can send out to your database today.
Here's why it works:
1. It's specific.
2. It piques curiosity.
3. It's actually helpful.
Don't wait for permission to be useful.
Be proactive in providing value.
👉Below you'll find a Canva link that you can customize to fit your brand, download as PDF, and send to anyone who responds. 🚀
Jason Wright Name Your Price Direct Mail
Introduction
Jason Wright brilliantly executed the Name Your Price direct mail campaign.
The results?
5000 sends. 500+ QR code scans. 8+ listing appointments.
And here's the thing—he only included a QR code. That's it. (see the example below)
The QR code drove traffic to a custom landing page where the consumer answers 3 quick questions:
1. The price they'd want to list for
2. Their property address
3. Their email and contact info
(He did this via a typeform survey on the landing page that integrates into Follow Up Boss)
Then he followed up immediately.
Marketing—done like this—is magic. 🔥
To create your own QR code, simply build your landing page, add the URL to the Canva template below, and download your design as PDF Print. Watch this video to see exactly how to do it. 👇
How to Execute
Customize Canva Templates to Match Your Brand
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Download as PDF:
- Click "Share" in the top right, then select "Download".
- Choose PDF Print from the file type options.
- Ensure the "Flatten PDF" option is selected for compatibility.
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Video Walkthrough
Examples