Direct Mail Templates

Expired Letter

Introduction

Felt like Expired letters needed a little love.

Rather than just another sales pitch, you want to connect with the homeowner on a deeper level.

Here's why this Expired letter hits different—

1. Show them that you know them. They probably have had a wave of agents reach out since their home didn't sell. Acknowledge the fact, then put yourself on the same side of the table: You're not buying it.

2. Empathize with their situation: You're frustrated, disappointed, and likely pretty annoyed…

3. Deliver the anti-sales pitch. Be objective in why their home didn't sell.

4. Personalize the pitch. Show them that you've done your research. You're invested: To sell for top dollar, there are 10 essential marketing tactics. I’ve reviewed your home on the Multiple Listing Service and you’re missing 6 of them.

5. Value > Pressure. Offer your insights and value upfront without asking anything in return.

Next time you need an Expired letter, give this one a try. 👇

Examples

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How to Execute

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How to Execute

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