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TOTW: Annual Check-Up

Phone & Text Scripts

TOTW: Annual Check-Up

Introduction

By framing the question around a number that would make them feel “crazy not to sell,” you’re leveraging the concept of loss aversion. It subtly encourages the homeowner to consider what they could gain by selling and what they might miss out on if they don’t. This message invites homeowners to think about their home's value in a low-pressure, conversational way—making it easier for them to engage with you.

How to Execute

Step 1

Copy the message content and send it via SMS or DM

Hi Tom, 

You know I have to ask this at least once a year…. 

Is there a number you have in mind that would be “I’d be crazy not to sell?”

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Step 2

Sending Your Message via Mass SMS or DM Tool

  1. Log In to Your Mass Messaging Tool: Open your mass SMS or DM platform and log in to your account. (or simply use your phone)
  2. Select or Upload Recipients: Choose your audience (contacts/followers) or selecting recipients within the tool.
  3. Compose the Message: Paste the copied message content into the message field.
  4. Review and Send: Double-check the message for accuracy, then hit "Send" to distribute to all selected recipients.
Target Audience
10-20 Clients

Examples