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Deal of the Week Text
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How to Execute
Video Walkthrough
Introduction
The Deal of the Week strategy needs to be added to your weekly marketing SOPs.
It's simple, repeatable, and highly effective.
Brad McCallum sent a Deal of the Week email and got 20 replies.
But here's the thing...
This email is just the beginning.
Repurpose your Deal of the Week into an IG poll and an SOI text.
This is how you can take a winning marketing campaign and maximize the impact.
Here's the text. ⬇️
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Examples
How to Execute
Related Campaigns
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This is a simple, "right hook" email that you can send out to your database today.
Here's why it works:
1. It's specific.
2. It piques curiosity.
3. It's actually helpful.
Don't wait for permission to be useful.
Be proactive in providing value.
👉Below you'll find a Canva link that you can customize to fit your brand, download as PDF, and send to anyone who responds. 🚀
If you're looking for an incredibly simple way to start conversations using IG polls, this is it.
Here's your SOP:
1. Share poll
2. DM everyone who interacts with a personalized message
3. Offer a CMA as a value-add
4. Book an appointment
Lisbeth Herrera brilliantly executed this campaign.
The results?
11 people responded with "too small."
3 CMAs requested.
1 appointment.
Let's keep building. 🚀
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This is the perfect conversation starter to send to your SOI.
Lisbeth Herrera initially created this campaign as an IG poll (you can check it out here).
The results?
11 people responded with "too small."
3 CMAs requested.
1 appointment.
You should always double down on your winners.
This campaign is perfect for a text and/or DM.
Your SOI is in your competition's database.
Act accordingly.
Let's get to work. 🚀
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Vanessa Reilly shared another Instagram strategy that she's using to start more conversations on social…
This "Make Me Move" IG story resulted in 5 conversions, and 1 seller nurture. 🤯
Instagram Stories are fantastic for creating opportunities—and strategies like this one, using the Question box plus killer copy, make it so insanely simple to capture inbound leads.
Don't sleep on stories.
There's magic here. ⬇️
The typical home value ad is overused.
Over-advertised.
So let's try something different…
Most agents don’t know that you can generate seller leads with Instagram Stories.
But there’s a catch…
If you’re going to be posting stories on Instagram, you need to be using polls and questions.
These are simple interactive tools that turn impressions into warm leads.
Here's an Instagram story template you can use to generate "inbound" IG leads.
All you have to do is add the poll (with no title).
Then add these poll answers:
In the last 7 days.
It's been a while.
It's been way too long.
When people respond to the poll, slide into their DMs with the following scripts:
In the last 7 days → What do you think about the value?
It's been a while or way too long → Would it be helpful if I prepared a professional home value report for you?
IG stories are a cheat code for seller leads.
You can post this today. ⬇️
Deal of the Week Text
Introduction
The Deal of the Week strategy needs to be added to your weekly marketing SOPs.
It's simple, repeatable, and highly effective.
Brad McCallum sent a Deal of the Week email and got 20 replies.
But here's the thing...
This email is just the beginning.
Repurpose your Deal of the Week into an IG poll and an SOI text.
This is how you can take a winning marketing campaign and maximize the impact.
Here's the text. ⬇️
How to Execute
Copy the message content and send it via SMS or DM.
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Sending Your Message via Mass SMS or DM Tool
Send
- Log In to Your Mass Messaging Tool: Open your mass SMS or DM platform and log in to your account. (or simply use your phone)
- Select or Upload Recipients: Choose your audience (contacts/followers) or selecting recipients within the tool.
- Compose the Message: Paste the copied message content into the message field.
- Review and Send: Double-check the message for accuracy, then hit "Send" to distribute to all selected recipients.
Record the Video
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Post Your Video
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Video Walkthrough
Examples