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ZVA Postcard

Direct Mail Templates
Direct Mail Templates

ZVA Postcard

Introduction

Keri White is a rockstar agent out of LA who just signed a $1.295m leveraging the Zillow vs. Agent strategy we’ve developed.

This campaign works because it create a curiosity gap in the mind of the consumer that they have a desire to fill. 

The key takeaway is you can do this for ANY listing in your market, doesn’t have to be just your sales. 

If you pair this with the ZVA call script, you’re going to get listings.

How to Execute

Step 1

Canva Template
Canva Template
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Step 2

Send

Target Audience
250-500 homes near the recent sale (ideally owned the home for 7+ years with 50% equity
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Create Your Thumbnail

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
Copy 
Copied to Clipboard
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Video Walkthrough

Examples

Video Guide