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ZVA Postcard

Direct Mail Templates

ZVA Postcard

Introduction

Keri White is a rockstar agent out of LA who just signed a $1.295M listing leveraging the Zillow vs. Agent strategy we’ve developed.

This campaign works because it create a curiosity gap in the mind of the consumer that they have a desire to fill. 

The key takeaway is you can do this for ANY listing in your market, doesn’t have to be just your sales. If you pair this with the ZVA call script, you’re going to get listings.

How to Execute

Step 1

Customize Canva Templates to Match Your Brand

Canva Template
Canva Template
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Step 2

Submit to your print shop

Send

  • Finalize Your Design: Complete any edits or adjustments in Canva.
  • Download as PDF:

    • Click "Share" in the top right, then select "Download".
    • Choose PDF Print from the file type options.
    • Ensure the "Flatten PDF" option is selected for compatibility.
  • Save Your File: Download the file to your computer.
  • Send to Print Shop: Submit the flattened PDF file to your print shop for printing.
  • Target Audience
    250-500 homes near the recent sale (ideally owned the home for 7+ years with 50% equity
    Step 1

    Record the Video

    Show Flow
    Guided narration script for the video.
    Hook
    Audio Transcription of Show Flow
    AI-generated representation of the intended sound flow.
    Step 2

    Customize Template

    Canva Template
    Canva Template
    Step 3

    Post Your Video

    Video Title & Description
    Copy 
    Copied to Clipboard
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    Video Walkthrough

    Examples

    Video Guide