Direct Mail Templates

FSBO Postcard

Introduction

In 2023, the FSBO market share hit an all-time low of 7% (Source: Clever).

This is an incredibly compelling hook to use as a postcard, start conversations, and provide value.

This strategy includes a QR code, but we're going to do something a bit different…

When the consumer scans this QR code, it will automatically pull up a text message for them to send.

Here's how it works:

1. Use this website to create your QR code.

2. Select SMS.

2. Enter your number and add the message you want. 

i.e. Hi [Agent Name],

I just got your postcard and I'm curious to find out why fewer people are selling their homes by themselves.

Thanks!

3. Add it to your postcard.

Here's a text that you can use as your reply:

Hi [First Name],

Thanks for reaching out.

Here are 3 of the top reasons why:

Commission Costs: FSBO sellers often pay a commission to the buyer's agent, which can deter them from selling independently. They're doing all the work and still paying fees.

Marketing Challenges: FSBO sellers typically face difficulties in effectively marketing their properties, resulting in lower visibility and fewer offers.

Lower Sales Prices: Homes sold through FSBO frequently fetch lower prices compared to those sold by realtors, leading sellers to accept less favorable offers.

If you have any more questions, let me know. 🙏

Examples

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How to Execute

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How to Execute

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