Direct Mail Templates

Just Sold: Show the Sweat

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Video Walkthrough

Introduction

We like to tell the consumers that selling is easy, fast and simple.

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This message gets reinforced through postcards that tout results like:

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“Sold in 3 days” or “Above Ask Price”

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This devalues our service.

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So what’s the alternative?

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Show the sweat.

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This is a postcard my team at Curaytor created for our client, Gretchen Coley.

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Here’s what I love about this postcard:

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There’s a hook “Even our clients were shocked”
We highlighted the pain the customer was experiencing
We broke down our strategy (showed the how)
We provided a specific performance metric to help reinforce the story
We ended with a clear call to action

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Put it to work for you. ⬇️

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Examples

How to Execute

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Direct Mail Templates