Back

Just Sold: Show the Sweat

Direct Mail Templates

Just Sold: Show the Sweat

Introduction

We like to tell the consumers that selling is easy, fast and simple. 

This message gets reinforced through postcards that tout results like: 

“Sold in 3 days” or “Above Ask Price”

This devalues our service. 

So what’s the alternative? 

Show the sweat.

This is a postcard my team at Curaytor created for our client, Gretchen Coley.

Here’s what I love about this postcard: 

  1. There’s a hook “Even our clients were shocked” 
  2. We highlighted the pain the customer was experiencing 
  3. We broke down our strategy (showed the how) 
  4. We provided a specific performance metric to help reinforce the story
  5. We ended with a clear call to action

Put it to work for you. ⬇️

How to Execute

Step 1

Customize Canva Templates to Match Your Brand

Canva Template
Canva Template
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Step 2

Submit to your print shop

Send

  • Finalize Your Design: Complete any edits or adjustments in Canva.
  • Download as PDF:

    • Click "Share" in the top right, then select "Download".
    • Choose PDF Print from the file type options.
    • Ensure the "Flatten PDF" option is selected for compatibility.
  • Save Your File: Download the file to your computer.
  • Send to Print Shop: Submit the flattened PDF file to your print shop for printing.
  • Target Audience
    Step 1

    Record the Video

    Show Flow
    Guided narration script for the video.
    Hook
    Audio Transcription of Show Flow
    AI-generated representation of the intended sound flow.
    Step 2

    Customize Template

    Canva Template
    Canva Template
    Step 3

    Post Your Video

    Video Title & Description
    Copy 
    Copied to Clipboard
    Thank you! Your submission has been received!
    Oops! Something went wrong while submitting the form.

    Video Walkthrough

    Examples

    Video Guide