Direct Mail Templates

Just Sold: Show the Sweat

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Introduction

We like to tell the consumers that selling is easy, fast and simple. 

This message gets reinforced through postcards that tout results like: 

“Sold in 3 days” or “Above Ask Price”

This devalues our service. 

So what’s the alternative? 

Show the sweat.

This is a postcard my team at Curaytor created for our client, Gretchen Coley.

Here’s what I love about this postcard: 

  1. There’s a hook “Even our clients were shocked” 
  2. We highlighted the pain the customer was experiencing 
  3. We broke down our strategy (showed the how) 
  4. We provided a specific performance metric to help reinforce the story
  5. We ended with a clear call to action

Put it to work for you. ⬇️

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Examples

How to Execute

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Direct Mail Templates

Just Sold: Show the Sweat