Charlie King Magic Buyer Letter

Smart agents are investing their resources into generating seller leads through paid social and display advertising 

But as advertising dollars flood the feed, we’re going to see a rise in the traditional ads like this:  

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When it comes to advertising, you can’t bore people into clicking. 

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If you want to increase your performance, you have to create unique ad campaigns that are unlike your competitors. 

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That’s why we put together a list of 21 Irresistible Seller Hooks that you can use in your ads, emails, postcards and websites.

Let’s get to work!

Targeting Non-Owner Occupied Homeowners:

This letter is specifically crafted to appeal to non-owner occupied homeowners—those who own a second home or investment property but do not live in it. These homeowners are often more financially and emotionally detached from their second properties, making them more likely to consider selling when market conditions change.

Psychological Appeal:

This letter leverages several psychological principles to connect with homeowners considering selling their second homes:

1. Social Proof: By stating that many homeowners are in the same situation, it reassures the reader that they are not alone. This social proof reduces the anxiety of making a big decision like selling a home.
2. Authority: Citing reputable sources like Redfin and Yahoo Finance establishes credibility. It shows that the insights provided are backed by data, enhancing trust.
3. Empathy: The letter acknowledges the reader's potential frustrations and challenges, creating an empathetic connection. Understanding the reader's pain points makes them feel heard and understood.
4. Scarcity and Urgency: The mention of declining demand and rising costs implies that the optimal time to sell may be now. This sense of urgency can prompt quicker action from homeowners.
5. Simplicity and Clarity: The letter breaks down complex market dynamics into easily digestible points. Clear, concise language ensures that the message is accessible to all readers.

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This is a simple, "right hook" email that you can send out to your database today.

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Here's why it works:

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1. It's specific.

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2. It piques curiosity.

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3. It's actually helpful.

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Don't wait for permission to be useful.

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Be proactive in providing value.

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👉Below you'll find a Canva link that you can customize to fit your brand, download as PDF, and send to anyone who responds. 🚀

Vanessa Reilly shared another Instagram strategy that she's using to start more conversations on social…

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This "Make Me Move" IG story resulted in 5 conversions, and 1 seller nurture. 🤯

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Instagram Stories are fantastic for creating opportunities—and strategies like this one, using the Question box plus killer copy, make it so insanely simple to capture inbound leads.

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Don't sleep on stories.

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There's magic here. ⬇️

The typical home value ad is overused.

Over-advertised.

So let's try something different…

Most agents don’t know that you can generate seller leads with Instagram Stories. 

But there’s a catch…

If you’re going to be posting stories on Instagram, you need to be using polls and questions. 

These are simple interactive tools that turn impressions into warm leads. 

Here's an Instagram story template you can use to generate "inbound" IG leads.

All you have to do is add the poll (with no title).

Then add these poll answers:

In the last 7 days.

It's been a while.

It's been way too long.

When people respond to the poll, slide into their DMs with the following scripts:

In the last 7 days → What do you think about the value?

It's been a while or way too long → Would it be helpful if I prepared a professional home value report for you?

IG stories are a cheat code for seller leads.

You can post this today. ⬇️