Direct Mail Templates

Charlie King Magic Buyer Letter

Introduction

You might already be familiar with the Magic Buyer strategy—a direct mail strategy that engages potential sellers by outlining who your buyers are and what they're looking for.

This is the Charlie King version.

Within 1 week, Charlie King had 5 calls from this letter.

S/O to Jeremy Applebaum who sent out 83 Magic Buyer Letters and landed 3 appointments.

It's simple:

1. Write a letter to homeowners who live in the neighborhood where your buyer is looking to live.

2. Provide context on the situation and be specific in describing what your buyers bring to the table.

3. Include a direct response CTA if they're interested in selling.

By directly engaging homeowners with specific details about what the buyer is looking for—and showcasing the serious intent of your clients—you not only pique interest but also position yourself as a proactive, dedicated agent.

Below you'll find two examples of this letter—the first is Charlie King's original. The second is my version.

Let's get to work.

Examples

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How to Execute

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How to Execute

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