Have you been following the market lately? 

Are you looking for an effective way to re-engage leads who might have given up on buying a home this year? We have developed a powerful script that combines the simplicity of the Dean Jackson 9-word email with the tactical approach of Chris Voss' negotiation style. 

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Introducing the 10-Word Cold Outreach Email.

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What Is It?
The concept is straightforward yet powerful. The subject line is personalized with the recipient's name to grab their attention. The body of the email consists of a single, strategically crafted question designed to reignite interest and provoke a response. 

For example:
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Subject Line: Tom Ferry

Body: Have you given up on trying to buy this year?

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Why It Works
This approach is rooted in psychological principles that leverage curiosity, personalization, and direct engagement.

Here's why it’s effective:

- Personalization: By using the recipient’s name in the subject line, you immediately capture their attention and make the email feel personally relevant.

- Curiosity: The question format creates a sense of curiosity and encourages the recipient to think about their situation and respond.

- Direct Engagement: The simplicity and directness of the question cut through the noise of typical sales emails, making it easier for the recipient to engage without feeling overwhelmed.
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How to Use It

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This script is perfect for cold outreach to leads who have gone cold or seem to have lost interest in the market. It’s a low-pressure, high-impact way to re-establish communication and open the door for further conversation.

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By employing this 10-Word Cold Outreach Email, you have nothing to lose and everything to gain. Give it a try and watch as your re-engagement rates soar.

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The Thoughtful Conversation Starter campaign uses personalized SMS to engage potential clients with genuine, relevant messages.

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Why It Works

This campaign leverages personalization and relevance, making recipients feel valued and piquing their curiosity about market conditions. This approach boosts response rates and strengthens client relationships.

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Value for Your Sphere of Influence

Sending this message keeps you top-of-mind with clients, demonstrating your attentiveness and market expertise. By engaging clients with timely information, you build trust and loyalty, leading to more successful transactions and referrals.

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The Social Proof Conversation Starter Campaign

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Introduction

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The Social Proof Conversation Starter campaign leverages curiosity and social proof through personalized SMS, encouraging potential clients to engage by highlighting the surprising truth about their home's value.
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Why It Works

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This campaign uses the psychological principles of social proof and curiosity. Mentioning that "most people are surprised" creates a sense of intrigue and prompts recipients to seek out their home's value. This curiosity-driven approach increases engagement and strengthens client relationships.
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Value for Your Sphere of Influence

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Sending this message keeps you top-of-mind with clients, showcasing your market knowledge and attentiveness. By engaging clients with intriguing, relevant information, you build trust and loyalty, leading to more successful transactions and referrals.

This is a simple, "right hook" email that you can send out to your database today.

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Here's why it works:

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1. It's specific.

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2. It piques curiosity.

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3. It's actually helpful.

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Don't wait for permission to be useful.

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Be proactive in providing value.

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👉Below you'll find a Canva link that you can customize to fit your brand, download as PDF, and send to anyone who responds. 🚀

If you're looking for an incredibly simple way to start conversations using IG polls, this is it.

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Here's your SOP:

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1. Share poll

2. DM everyone who interacts with a personalized message

3. Offer a CMA as a value-add

4. Book an appointment

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Lisbeth Herrera brilliantly executed this campaign.

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The results?

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11 people responded with "too small."

3 CMAs requested.

1 appointment.

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Let's keep building. 🚀