In this email of the week, we’re leveraging a recent prediction made by Goldman Sachs to create conversations with prospects in your database. 

You can send this to your leads and if it’s been a while since you’ve reached out to your SOI, I would encourage you to do so.

One quick note: 

We’ve created two versions of this email based on your local market. So if you’re in a market where home values are decreasing, we’ve made a few modifications.

In this email of the week, we’re leveraging a recent prediction made by Goldman Sachs to create conversations with prospects in your database. 

You can send this to your leads and if it’s been a while since you’ve reached out to your SOI, I would encourage you to do so.

One quick note: 

We’ve created two versions of this email based on your local market. So if you’re in a market where home values are decreasing, we’ve made a few modifications.

For this week’s featured email, we wanted to focus on controlling the narrative around the health of the housing market. Unfortunately, there is so much confusion and click-bait headlines around housing-crash that we had to set the record straight. 

These emails are designed to engage your database, establish you as the market expert and build trust with your prospects. 

This email is designed to leverage a compelling market insight that many homeowners can relate to: the reluctance to sell due to low mortgage rates. This approach opens the door to understanding their concerns, addressing their needs, and ultimately converting them into potential clients.

When you consistently reach out with relevant insights, your name stays top of mind. Even if people aren’t ready to move right away, they begin to associate you with expertise and value.

That familiarity builds trust—so when the time comes to sell or buy, or when someone needs a referral, you’re the first person they think of.

Emails that offer more than just a sales pitch, like sharing timely market insights or explaining mortgage trends, engage your audience. They show that you're not just here to sell, but to help them make smarter decisions. That kind of value fosters two-way conversations, which often lead to replies, questions, or feedback—turning passive recipients into warm leads.

Zillow’s report shows that the average homeowner spends 6-7 months considering selling before making a move.

That’s why it’s crucial for us to consistently stay in front of them—both in their inbox and on their social feeds.

This campaign is crafted to demonstrate that we understand their journey and are ready to guide them every step of the way.

This is a simple, yet incredibly effective email campaign to send to your prospective sellers and past clients.

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Pro-tip: Follow-up with a personalized text to anyone who opens.

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You don't want to sleep on this one. ⬇️

I think we’re on track for a great end of the year.

Affordability is coming down for the first time in 4 years.

Buyer mortgage applications are up 10%.

A lot of people who have stepped out of the market are coming back in.

Let’s be the agents who get in front of our clients with valuable information so we can help them navigate the market.

Providing timely and relevant information about what’s happening in the market right now is crucial to building trust and confidence with the consumer.

This email campaign is designed to keep your database informed about what is the second-order effect of interest rates dropping and how it might lead to more inventory hitting the market in the coming months.

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Conversations = Appointments.
Appointments = Listings.

Anytime there is a newsworthy event, there’s an opportunity to provide value and get people in your database to raise their hand.

When I read on CNBC that we hit another equity all-time high, I knew it was the perfect opportunity to start a conversation with folks in our database who might be considering selling.

You’ve likely seen the news.

The Fed cut rates.

You’ve probably been thinking how do I communicate this update in a way that’s informative and helpful to my audience without coming across as pushy or aggressive.

Don’t worry, I’ve got you covered.

I wrote this bonus campaign for you to use because the timing matters.

Let’s get this sent out to your database ASAP.

Note; the PS is a soft-CTA that you can personalize with your own success story.

Keeping your database informed about what’s happening in the market is mission-critical if you want to build trust. 

Last week, we heard the news that interest rates hit another 52-week low. 

This is the type of good news we have to be sharing with our database.

Email marketing is the highest ROI marketing channel but you can’t just sell all the time. Instead, you have to figure out ways to keep your audience informed and engaged – all while building trust.

So this email is designed to be the ANTI-Buy NOW email. The reality is, consumers are facing historic affordability challenges.

Say that.

It builds trust and confidence with the consumer.

No more date the rate and marry the house nonsense.

In order to build trust and confidence with the consumer, you have to consistently deliver value. Part of our job as professional real estate agents is to keep the consumer informed on important updates.

So when Jerome Powell announces that a rate cut is imminent, it’s the perfect opportunity to engage our database with value.

This is a seller activation email designed to provide facts over fear.

In today’s world, consumers are constantly bombarded with news about the real estate market. As professionals, it’s our job to provide you with information that doesn’t induce fear but rather gives you the confidence to make informed decisions.

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One of the most effective ways to generate high-quality seller leads is through targeted, personalized outreach—like the email you’re about to send to your database. When you share real success stories, such as a client’s home value increasing by $27,500 in just eight months, you’re doing more than just marketing—you’re offering tangible proof of the value you can bring.

Be sure to personalize this message with a real-world example of a CMA you completed for a client.

This might be the best news we’ve gotten all year –

Interest rates have fallen to a 52-week low.

This is the perfect opportunity to re-engage your database and identify high-intent leads.

This is a seller activation email designed to help provide relevant information to prospective sellers and at the same time, establish your unique value proposition.

We recommend sending this email to your database and then building a call list of anyone who opens up the email because the subject line is a signal that they are interested in selling.

Staying connected with your sphere of influence (SOI) is crucial in today’s market. The best way to do that is to keep them up to date with relevant information that impacts them. 

This campaign is designed to educated them and spark a conversation around selling their home. 

This market analysis email is based on a highly successful Instagram video that garnered 600,000 views! By sending this detailed breakdown of property values and growth trends in key neighborhoods to your database, you can engage your database with easy-to-digest local market trends. 

The P.S. is also irresistible :)

In today's dynamic real estate market, keeping your clients informed is crucial for maintaining strong relationships and positioning yourself as their go-to advisor. By regularly sharing timely and relevant market insights, you can ensure you stay top of mind with your clients. This proactive approach not only demonstrates your expertise but also helps you generate high-quality inbound leads, as clients will appreciate the value you provide and are more likely to reach out when they're ready to make real estate decisions.

Consistent communication is key to building trust and staying top-of-mind with your client. 

This email campaign is designed to provide your clients with timely insights.

One quick pro-tip: When you send this email, you can track (within your CRM) who is opening the email. This is the PERFECT call list for your sales team. 

When you bring value-based email marketing together with outbound sales, it’s magic.

Staying connected with your sphere of influence (SOI) and keeping them informed about the latest market trends is a powerful strategy in real estate. By regularly updating your contacts on current events and market conditions, you not only provide valuable insights but also position yourself as a trusted advisor. This approach leads to more repeat and referral business, as satisfied clients are more likely to recommend you to their friends and family.

In this email, I want to address a pressing issue many homeowners face today—the rising costs of insurance and taxes—and offer my expertise to help you navigate these challenges.

This email leverages a success story from a recent CMA (Comparative Market Analysis) to generate high-intent seller leads. By highlighting a client's significant equity gain, the email emphasizes the timeliness and relevance of the information, creating curiosity and urgency for potential sellers to learn their home's current value. The approach is designed to attract homeowners who might be contemplating selling by offering a complimentary professional home value report and an estimate of their net proceeds after selling.

This week's email campaign is designed to help you keep your clients informed about current market trends and generate high-quality, warm seller leads. 

By providing timely and relevant information, you can build trust and establish yourself as knowledgeable professionals. The personalized offer for a custom home value report encourages engagement, making it easier for you to connect with potential sellers.

In today’s competitive real estate market, staying top-of-mind with local homeowners is crucial for success. Our "Sale Of The Week" email campaign is designed to provide timely, hyper-local insights that homeowners can't easily find online. By sharing detailed analysis of recent, noteworthy sales, like how quickly a home sold and the factors contributing to its swift sale, we help our clients (real estate agents) demonstrate their in-depth knowledge and expertise in their local market.

Each email is crafted to keep homeowners informed about important market trends, showcasing your ability to understand and navigate the current real estate landscape. This not only positions you as a market expert but also fosters trust and credibility among potential sellers.

The benefits of this strategy are threefold:

1. Top-of-Mind Awareness: By regularly sharing valuable information, you stay at the forefront of homeowners' minds when they consider selling their homes.

2. Market Expertise: Highlighting your knowledge of local market trends establishes you as the go-to real estate professional in your area.

3. New Listing Opportunities: The seller-centric call-to-actions (CTAs) encourage homeowners to reach out for professional home value reports and consultations, creating potential new listings.

By leveraging this campaign, you can effectively engage with your audience, build stronger relationships, and ultimately, generate more listing opportunities.

Sending timely and relevant emails to your database is essential for keeping your prospects informed about the latest market trends. This not only helps them stay updated but also fosters engagement, building trust and converting prospects into loyal customers. By sharing valuable insights, you position yourself as a knowledgeable and reliable resource, enhancing your relationships and boosting your business.

One of the challenges that comes with real estate marketing is finding thousands of different ways to ask the consumer: "Are you considering selling soon?"

For this campaign, we're using the "What's holding you back" angle to get potential sellers to raise their hand.

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Here's why it works:

1. The email opens with a relevant hook about how more sellers are entering the market.
Pro-tip: Localize the inventory data for your market.

2. Including "Out of curiosity" softens the ask.

3. Multiple choice makes it easy to answer.

4. It includes a compelling p.s. with a relevant CTA for a home value report.

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Put it to work.👇

Are you looking for an effective way to re-engage leads who might have given up on buying a home this year? We have developed a powerful script that combines the simplicity of the Dean Jackson 9-word email with the tactical approach of Chris Voss' negotiation style. 

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Introducing the 10-Word Cold Outreach Email.

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What Is It?
The concept is straightforward yet powerful. The subject line is personalized with the recipient's name to grab their attention. The body of the email consists of a single, strategically crafted question designed to reignite interest and provoke a response. 

For example:
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Subject Line: Tom Ferry

Body: Have you given up on trying to buy this year?

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Why It Works
This approach is rooted in psychological principles that leverage curiosity, personalization, and direct engagement.

Here's why it’s effective:

- Personalization: By using the recipient’s name in the subject line, you immediately capture their attention and make the email feel personally relevant.

- Curiosity: The question format creates a sense of curiosity and encourages the recipient to think about their situation and respond.

- Direct Engagement: The simplicity and directness of the question cut through the noise of typical sales emails, making it easier for the recipient to engage without feeling overwhelmed.
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How to Use It

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This script is perfect for cold outreach to leads who have gone cold or seem to have lost interest in the market. It’s a low-pressure, high-impact way to re-establish communication and open the door for further conversation.

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By employing this 10-Word Cold Outreach Email, you have nothing to lose and everything to gain. Give it a try and watch as your re-engagement rates soar.

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This is a simple, "right hook" email that you can send out to your database today.

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Here's why it works:

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1. It's specific.

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2. It piques curiosity.

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3. It's actually helpful.

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Don't wait for permission to be useful.

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Be proactive in providing value.

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👉Below you'll find a Canva link that you can customize to fit your brand, download as PDF, and send to anyone who responds. 🚀

S/O to Jeremy Davis from Palm Agent.

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If you haven't downloaded their app, they have a killer feature that allows you to calculate the holding cost based on the sales price.

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If a home is on the market for 30 days, 60 days, 90 days, 120 days—how much does it actually cost the consumer to have their property sit on the market?

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Let's say, for example, that a $725,000 home is on the market for 90 days. The holding costs could be upwards of $19,000-20,000.

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Most sellers wouldn't know that. In their mind, what's the big deal if it's 7 days or 45 days?

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It matters because it could literally cost them thousands of dollars in equity they've earned.

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This campaign is a great opportunity for you to communicate why your ability to sell a home quickly actually matters to the consumer.

One of the challenges that comes with real estate marketing is finding thousands of different ways to ask the consumer: "Are you considering selling soon?"

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For this campaign, we're using the "What's holding you back" angle to get potential sellers to raise their hand.

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Here's why it works:

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1. The email opens with a relevant hook about how more sellers are entering the market.

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Pro-tip: Localize the inventory data for your market.

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2. Including "Out of curiosity" softens the ask.

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3. Multiple choice makes it easy to answer.

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4. It includes a compelling p.s. with a relevant CTA for a home value report.

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Put it to work.👇

S/O to Jason Cassity for executing a brilliant Coming Soon strategy specifically for new construction.

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Here's why this campaign works:

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1. An "Early Access" angle that provides information to the consumer that they won't find online.

2. He includes a map of where the homes are located in the email.

3. He ends with a casual CTA and offer to schedule a pre-market showing.

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Try it out. ⬇️

One of the smartest ways you can use your email marketing tool is to cross-promote your social media posts.

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This is one of my favorite strategies implemented by Ray Ellen.

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Here's how it works:

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1. Find a notable listing in the MLS (or Off-Market).

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2. Write a brief post about it on social media with a CTA to DM you if they're interested.

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3. Send an email blast to your database LINKING to your social post. 

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This is something you could do SEVERAL times a month to generate inbound opportunities. 

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Ask Ray. It works.

When you have a Coming Soon listing and you hit the 24 hours before it goes live, send this email.

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Here's why it works so well:

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1. It creates urgency. The goal of the subject line, "Exclusivity ends in 24 hours" is to get as many people to open the email as possible.

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2. It piques curiosity. Share some info, but not all the info. Share one photo (the "money shot") but not all the photos.

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3. It has a strong CTA. Don't drive them to a website. Get them to call.

This is rarely talked about in the real estate marketing world but one of the best ways to attract high-quality seller leads is by doing high-quality marketing of your current listings.

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Prior to the home going on the market, this is the first email you should send.

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It's a simple way to add incredible value to both potential buyers and your seller. ⬇️

In his book Viral Loop, Adam L. Penenberg profiles the rise of Hotmail, and tells the story of how it happened.

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To help spread the word about Hotmail, they added this line...

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"p.s. I Love You. Get a free email at Hotmail.com" 

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That small hook at the end of the message created a hockey stick growth for them. 

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So here's the zen learning…

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The people in your database may not be buying today but they know someone who is. 

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More importantly, they can introduce you to a new prospect with the right hook. 

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The next time you have a listing to promote, try this email below.

Want us to automate the Deal of the Week for you every week? Try out AI Mode.

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.

Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.

Every time you complete a CMA, it's an opportunity to start more conversations.

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Take your most marketable CMA and turn it into an email campaign to generate seller leads every week. 

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The process goes like this:

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1. Do 5-10 CMAs per week.

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2. Highlight the most notable one.

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3. Send out this email.

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4. Start more conversations.

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This is how you generate high-quality leads without paying a profit-crushing referral fee.

One of the best ways to turn your recent sales into more listings is to use a technique we call: Market your marketing.

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35,234 people saw this on Facebook is an irresistible hook.

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This is more than just a success story, it's proof that you're great at your job.

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By highlighting a specific marketing metric, you demonstrate your ability to get their home in front of more prospective buyers—something sellers value a lot.

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So the next time you sell a home:

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Take a single WOW metric from your advertising or marketing campaigns.

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Send this email.

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Then, record a video and share it on social media.

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Then, mail a letter to nearby neighbors.

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Rinse and repeat.

The thought "selling is a bad idea" has crossed the mind of nearly every seller at some point.

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Rather than resorting to the usual "now is a good time to sell" pitch often used by Realtors, let's tackle the issue directly.

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Selling your home is painful.

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It's emotional.

It can be overwhelming.

And it costs $$$.

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Even when it's easy, it's not.

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There's an adage in marketing, a small admission is how you gain large acceptance.

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So let's address the pain head-on.

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This campaign can also be used for a direct mail letter and a short-form video on social media.

This is a strategy we call "Land & Expand."

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It's a technique to bridge the gap between marketing and sales. Which means, you'll send a marketing email to a targeted list with a targeted message. Then follow-up with a text:

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Hi [First Name], 

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Hope you’re well my friend. I just sent you an email. 

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Let me know if you fall into bucket #1, #2 or #3 🙏

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Chances are they'll get the text before they see your email. So you'll start the conversation via text, prompt them to check their email, and hopefully respond to your text to continue the conversation.

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The goal of this strategy is to get a good sense of where your past clients fall in their seller journey as you think about your sales pipeline.

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Are they 6-12 months out from selling?

2-4 years from now?

Maybe more?

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As you get more information and more context about their plans, add those notes to your CRM and start to be helpful right now to help them achieve whatever it is they want to achieve this year.

We all know that reviews matter.

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But if we're honest, most of us might miss the opportunity to capture the story and the sentiment from a happy client after the transaction.

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This is an email you can send to your past clients immediately after you help them complete the transaction.

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The best part?

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It actually includes five questions to make it easier for them to leave a review.

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Be sure to include the link to where they can write the review, right in the email.

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If you do success stories with your past clients, you can also use these questions in your interviews.

You probably have potential sellers in your database who are curious about whether they'd benefit more from renting or selling.

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So, why not speak directly to this particular prospect and offer them a Rent vs Sell Analysis?

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You might be surprised with the responses you get.

This is something that isn't talked about enough—how much the seller will actually walk away with after the sale.

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Use this script to provide incredible value to potential sellers.

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Pro-Tip: PalmAgent ONE is a fantastic app to help you with Net Sheets estimates.

This is a situational script that has CRUSHED.

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You can uncover buyer and seller leads simply by asking permission.

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Should I contact you if…[insert scenario]

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...rates drop below 6%?

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...a home near your property sells?

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...they do a price reduction on 123 Main Street?

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That's it.

This exact email landed Jason Cassity an $800,000 listing appointment. Don't overthink it…

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Send this to your database today. ⬇️

This is a simple, yet incredibly effective email campaign to send to your prospective sellers and past clients.

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Pro-tip: Follow-up with a personalized text to anyone who opens.

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You don't want to sleep on this one. ⬇️

The Circle Prospecting Email Strategy leverages targeted outreach and client engagement to uncover hidden real estate opportunities. By using this strategy, real estate agents can offer their clients exclusive access to off-market deals, ensuring a more successful and competitive home-buying experience. This approach not only benefits agents by generating new leads and enhancing their reputation but also provides clients with early access to properties that perfectly match their needs.

Inspired by top-producing agent Lourdes Maestres, this direct mail letter pairs a bold, singular claim with real-world proof. It showcases sold properties where every buyer was found online—through targeted digital campaigns, not open houses or yard signs.

Why it works:

• The message is focused and fresh.
• The proof is tangible—real homes, real numbers.
• And the QR codes flip passive interest into active clicks, driving traffic to your marketing process in action.

Use this to position yourself as the agent who markets like it’s 2025—not 2005. Flip the letter, scan the code, and show them exactly how you do it.

Pro-Tip: Film a video where you clearly describe the marketing you do for properties and drive the QR code to your YouTube channel. See Lourdes' example here.

This campaign is a spin on the proven Magic Buyer strategy — but through the lens of Silver Tsunami sellers.

You’re still leveraging real buyer demand to spark off-market conversations, but the message is tailored to homeowners who’ve been in their homes for decades and aren’t actively thinking about selling. These owners don’t need urgency — they need relevance, respect, and a reason to consider their options.

And here’s where it clicks: the median age of a Silver Tsunami-owned home is 45 years. For many of these homeowners, the idea of listing comes with the stress of repairs, upgrades, and uncertainty. That’s why, if you have a buyer who’s comfortable with making improvements, this letter becomes even more powerful.

Tiffany Vasquez sent 88 Magic Buyer Letters and got 15 responses, 10 interested homeowners, and 5 potential listings.
Tre Serrano sent 50 and walked away with 2 listings.

This letter delivers the same results by focusing on what works: a real buyer, a thoughtful ask, and a message that feels personal, specific, and low-pressure.

This campaign is built to answer one of the most common—and most paralyzing—questions Silver Tsunami sellers ask: “Do I need to fix up my house before I sell?”

For longtime homeowners, the idea of listing often comes with a mental checklist of repairs, upgrades, and imagined costs. But here’s what most don’t realize: not every improvement adds value—and some actually cost more than they return.

This letter helps you shift their thinking. It offers real ROI data, gently challenges assumptions, and gives sellers a reason to pause before they start tearing out cabinets. It’s clear, reassuring, and built to earn trust.

This is a story-driven campaign built for Silver Tsunami sellers who are quietly weighing their next move — but haven’t said it out loud yet.

It uses real numbers and real-life perspective to highlight what many longtime homeowners are starting to feel: rising maintenance, aging systems, and lifestyle costs that no longer make sense. And instead of pushing for urgency, it reframes the move as a thoughtful decision that can lead to more freedom — not just less house.

Use this letter to help them see that downsizing isn’t just about square footage. It’s about clarity, confidence, and cost of living.

Seller seminars are one of the most effective ways to earn trust and generate high-quality listing opportunities — especially with longtime homeowners who value education over urgency.

This campaign uses a common pain point (surprise tax bills) to open the door. It positions you as the guide who brings clarity, not pressure. And the best part? If hosting a seminar isn’t your thing, this works just as well as a 1:1 value offer.

Whether you deliver it to a room or over a phone call, the message is the same: avoid costly mistakes—and sell smarter.

Most "Just Listed" postcards are designed to find buyers. This one is built to activate sellers.

Use this postcard when your goal isn’t just to market a property—it’s to spark conversations with homeowners who are starting to think about their next move.

By highlighting real equity gains, fast sales, and local demand, you position yourself as the agent who understands where the market is heading—and how to help them take advantage of it.

If you want your listings to turn into more listings, this is the play.

The “Did you hear about your neighbor?” postcard keeps it simple on the front, then delivers the punch on the back: a clear, concise timeline showing exactly how you helped a seller navigate uncertainty, prep their home, and secure a great outcome.

Walk them through the full story: why your clients called you, how you prepped the home, the pricing strategy, the marketing, the negotiation, the result. When neighbors see the work behind the win, you don’t just get credit for the sale—you earn their trust for the next one.

Most people think pre-foreclosure means the end of the road. You know better—it’s the start of a conversation.

Right now, foreclosures are rising across the country. And while headlines spark panic, your role is to bring clarity. This letter is designed to do exactly that:

• Bust common myths that prey on vulnerable homeowners
• Reframe pre-foreclosure as a moment for informed decisions—not rushed ones
• Position you as a steady, experienced guide with real solutions

Use this campaign to offer what most won’t: options, empathy, and a way forward that protects your clients' peace of mind—and their equity.

This postcard is designed to hit at just the right time—when competition is fierce and sellers are starting to pay closer attention.

In many markets right now, demand is surging. Homes are selling over asking, often with multiple backup offers and no contingencies. But most homeowners don’t fully realize just how competitive things have gotten in their neighborhood.

That’s the power of this piece—it delivers hyper-local proof that now might be their moment.

Customize it with your latest market data. Plug in a recent win and testimonial. And make sure your call-to-action is easy to act on—because when sellers see what’s happening nearby, they’re more likely to raise their hand.

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Here’s something most agents miss: The best time to market isn’t after the sale—it’s while the momentum is still building.

Recently, my buddy Tre sent me a DM that proves it. He wrote a simple letter for his agent to send out after an Open House. The result? 50 letters. 2 listings.

This approach blends two of the strongest strategies we use at ListingLeads.com—the Magic Buyer Letter and Storytelling Just Sold. When you combine urgency with a compelling story, people pay attention.

Here’s the letter. Use it. And more importantly—start treating every listing like a launching pad for the next one.

At this point, the FSBO seller has likely had some level of interest—but interest doesn’t equal a sale.

Letter #3 is where you introduce a no-risk solution: a 30-day listing agreement designed to get them across the finish line. No long-term contracts, no pressure—just a smart, performance-based approach that removes the biggest barrier FSBO sellers have about working with an agent.

By now, they know you’re not just another agent trying to “win the listing.” You’ve provided value, built trust, and positioned yourself as a problem solver.

Most FSBO sellers expect agents to pressure them into listing. That’s why most direct mail from agents goes straight into the trash.

If you want to stand out, you have to do something different. Instead of pushing for a listing, this letter builds trust by meeting sellers where they are—acknowledging their frustrations, offering value, and positioning you as a helpful resource, not just another agent looking for a deal.

This is letter #1 in a three-part sequence. The goal? To shift their perception of you from “just another agent” to someone they can actually trust. No sales pitch, no scare tactics—just practical advice that makes them feel more confident in their sale.

By now, the FSBO seller has likely dealt with lowball offers, pushy agents, or worse—radio silence. And if their home isn’t moving, they’re starting to wonder why.

That’s where this letter comes in. Letter #2 in the sequence shifts the conversation to pricing—one of the biggest pain points for FSBO sellers. Instead of telling them they’ve priced it wrong, this letter leads with empathy, highlights the risk of guessing, and offers a free CMA as a straightforward, no-pressure solution.

The goal? To make it easy for them to say yes. No obligation, no catch—just valuable data that helps them make smarter decisions. And when they realize they need more than just numbers? You’re already the agent they trust.

Most sellers think putting their home on Zillow is enough. It’s not. Exposure is what drives demand, and demand is what creates the result your clients want. A listing buried among thousands won’t cut it.

The difference? A marketing strategy that works harder. Not just a sign in the yard or a post on Zillow—but a relentless, multi-channel approach that puts your home in front of serious buyers. A marketing strategy like yours.

Use this postcard template as an alternative to the traditional Just Sold postcard and highlight the specifics of how your marketing drives real results for your clients.

Most sellers assume that making updates before listing is a must. But the truth? Some renovations add value—others just drain your wallet.

This direct mail sales letter challenges the idea that every home needs a facelift before hitting the market. Instead of pushing sellers toward costly upgrades, it positions you as a strategic advisor—someone who helps them make smart decisions based on real market data. The message is clear: before they waste time and money on unnecessary projects, they should talk to you first.

To make this even more compelling, the letter includes a visual graphic highlighting specific home improvements and their return on investment. This gives sellers a quick, digestible way to see which updates actually pay off.

Pro tip: Update the ROI data based on your local market insights. Customizing these numbers will make the letter even more relevant and persuasive for homeowners in your area.

This stat blew me away: Opendoor has purchased 30,000 homes over the last two years.

Now, why does this matter? As an agent who wants more listings, you need to identify underserved niches in the market and get the right message in front of them. 

When I look at Reddit and other forums, sellers who choose Opendoor often mention convenience, certainty, and speed—but overwhelmingly, the biggest reason is avoiding repairs. They don’t want the hassle of fixing up their home before selling.

That’s a huge opportunity. Homeowners who have lived in their homes for 20+ years likely have repairs to make, and many believe their only option is selling to an iBuyer. This direct mail campaign speaks directly to them, showing a better alternative—you. 

Use this letter to stop losing deals to companies like Opendoor and position yourself as the agent who knows how to get their home sold.

A Just Listed letter isn’t just about announcing a new listing—it’s about making homeowners pay attention to how it could impact their home’s value. Every sale in a neighborhood sets a new benchmark, influencing what buyers are willing to pay. This letter shifts the conversation from “Oh, another home for sale” to “Why should I care?”

It also serves another purpose: showcasing your marketing strategy without saying “Look how great I am.” By sharing real numbers—social media views, private showings, buyer interest—you’re proving that your approach gets results. And by offering to personally share the final sale details, you create an easy, value-driven way to stay in touch with potential future sellers. 

Use this letter to position yourself as the agent who understands the market, drives demand, and keeps homeowners informed.

This stat blew me away: Opendoor has purchased 30,000 homes over the last two years.

Now, why does this matter? As an agent who wants more listings, you need to identify underserved niches in the market and get the right message in front of them. 

When I look at Reddit and other forums, sellers who choose Opendoor often mention convenience, certainty, and speed—but overwhelmingly, the biggest reason is avoiding repairs. They don’t want the hassle of fixing up their home before selling.

That’s a huge opportunity. Homeowners who have lived in their homes for 20+ years likely have repairs to make, and many believe their only option is selling to an iBuyer. This direct mail campaign speaks directly to them, showing a better alternative—you. 

Use this letter to stop losing deals to companies like Opendoor and position yourself as the agent who knows how to get their home sold.

Targeting "Old Expireds" is a smart way to uncover hidden opportunities where no one else is looking.

This campaign works because it’s not generic—it’s laser-focused, empathetic, and backed by compelling data. By highlighting your research and showing genuine investment in their situation, you establish trust while opening the door for conversation.

The letter uses proven psychological techniques, like Chris Voss’s "no-oriented question," to lower resistance and make engagement feel safe.

Build your list, personalize your outreach, and position yourself as the expert they’ve been waiting for.

Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).

Notably, we included two versions of this campaign.This version is a tighter, more direct version of this one.

It’s time to replace the boring “Just Sold” postcards with some ListingLeads.com magic. :)

Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).

Notably, we included two versions of this campaign.This version includes a tactic we call "Destroy The Objections."

Think about it this way....What are the reasons why someone would hesitate to reach out?

Address those concerns head on.

The best marketing connects with your audience by addressing their unique situations and challenges. Customers aren’t one-size-fits-all—they’re a mix of life stages, from newlyweds to retirees, each with specific needs and motivations. The smartest agents know that niching down their message is the fastest way to drive up their revenue.

One niche you might be overlooking? Downsizers. A recent survey by Bright MLS found that 6% of homeowners over 60 plan to sell this year, with downsizing as their number one reason. By crafting messaging that speaks directly to their pain points—like rising costs, excess space, or the desire for simpler living—you can position yourself as the go-to agent for this high-potential market.

The best marketing connects with your audience by addressing their unique situations and challenges. Customers aren’t one-size-fits-all—they’re a mix of life stages, from newlyweds to retirees, each with specific needs and motivations. The smartest agents know that niching down their message is the fastest way to drive up their revenue.

One niche you might be overlooking? Downsizers. A recent survey by Bright MLS found that 6% of homeowners over 60 plan to sell this year, with downsizing as their number one reason. By crafting messaging that speaks directly to their pain points—like rising costs, excess space, or the desire for simpler living—you can position yourself as the go-to agent for this high-potential market.

We've included 4 different Canva templates for you to choose from (or A/B test).

If you’re working with qualified buyers but struggling to find the right homes, you’re not stuck—you’re set up for a Magic Buyer strategy.

This approach doesn’t just help your buyers; it sparks conversations, builds relationships, and uncovers off-market opportunities.

Tiffany Vasquez put this strategy into action, sending out 88 Magic Buyer Letters. Here’s what happened:

• 15 responses
• 10 interested parties
• 6 tours completed
• 5 potential listings

Her secret? Specificity and a personal touch. Sellers connect with real people, not just data points. Share meaningful details (without getting too personal)—your buyer’s budget, preferred location, or even a note about why they’re drawn to that specific neighborhood. These small touches make your message authentic and memorable.

As you adapt it to your audience, make sure to:

• Highlight who your buyer is and what they’re looking for.
• Specific information to build an emotional connection
• Include your personal cell number
• Use a direct response CTA in the P.S. to drive action.

If you want to grab attention and convert curiosity into action, this campaign is your blueprint.

It’s built around three powerful marketing tactics designed to engage and persuade: Small Agreements, Objection Handling, and the Power of a Client Case Study.

By inviting homeowners to take a simple, no-pressure step—like texting for a free home value report—it lowers barriers, builds trust, and encourages incremental commitment.

At the same time, it proactively addresses a common objection: “I don’t want to sell my home,” reframing the conversation to focus on clarity and future possibilities.

Including a real client success story—selling a home for $25,000 over Zestimate—adds credibility and proves your expertise, making your offer even more compelling.

Together, these strategies create a message that inspires action and helps you win your next listing.

Pro-Tip: Add your client’s testimonial in the P.S. to build even more credibility and trust.

Nearly 30% of CMA request leads transact within 12 months, making home value reports one of the most effective tools for generating future business. This direct mail campaign captures attention with the hook, “Have you received your 2024 home value report yet?”—a question that implies homeowners should already have this information, encouraging them to reach out.

The direct mail postcard highlights the limitations of online tools, which often fail to capture market nuances and lead to inaccurate estimates. To strengthen the message, include a real example. Replace the placeholder $XX,XXX with a client story where an online estimate undervalued their home. Real-life proof builds credibility and reinforces the value of your expertise.

Pro-Tip: Print this as a MEGA postcard. A/B test both the letter and postcard version of this campaign in your market to see which performs better.

Nearly 30% of CMA request leads transact within 12 months, making home value reports one of the most effective tools for generating future business. This direct mail campaign captures attention with the hook, “Have you received your 2024 home value report yet?”—a question that implies homeowners should already have this information, encouraging them to reach out.

The direct mail postcard highlights the limitations of online tools, which often fail to capture market nuances and lead to inaccurate estimates. To strengthen the message, include a real example. Replace the placeholder $XX,XXX with a client story where an online estimate undervalued their home. Real-life proof builds credibility and reinforces the value of your expertise.

Pro-Tip: Print this as a MEGA postcard. A/B test both the letter and postcard version of this campaign in your market to see which performs better.

Nearly 30% of CMA request leads transact within 12 months, making home value reports one of the most effective tools for generating future business. This direct mail campaign captures attention with the hook, “Have you received your 2024 home value report yet?”—a question that implies homeowners should already have this information, encouraging them to reach out.

The letter highlights the limitations of online tools, which often fail to capture market nuances and lead to inaccurate estimates. To strengthen the message, include a real example. Replace the placeholder $XX,XXX with a client story where an online estimate undervalued their home. Real-life proof builds credibility and reinforces the value of your expertise.

Nearly 30% of CMA request leads transact within 12 months, making home value reports one of the most effective tools for generating future business. This direct mail campaign captures attention with the hook, “Have you received your 2024 home value report yet?”—a question that implies homeowners should already have this information, encouraging them to reach out.

The letter highlights the limitations of online tools, which often fail to capture market nuances and lead to inaccurate estimates. To strengthen the message, include a real example. Replace the placeholder $XX,XXX with a client story where an online estimate undervalued their home. Real-life proof builds credibility and reinforces the value of your expertise.

As the year winds down, it’s the perfect time to pause, reflect, and get ready for what’s next. To make the most of this quieter season, we’ve created the ListingLeads.com End-of-Year Marketing Checklist—a simple and effective way to fine-tune your brand and set yourself up for success in the New Year.

This checklist is your go-to guide for tackling those tasks that often get overlooked during busier months, such as:

• Fixing broken links.
• Updating your bios.
• Cleaning up your database.

…and more!

In just a few focused hours, you can complete these steps and enter 2025 with your brand in top shape. While others scramble to catch up, you’ll already be ahead of the game—armed with a solid plan to make this your best year yet.

So, take a moment to get started. You’ll be glad you did when the New Year rolls around.

Enjoy the holidays! We’re excited to help you hit the ground running when we’re back on January 2nd.

Let’s make 2025 amazing together!

The last letter in this campaign, 'A Lot Has Changed,' is a 6-month follow-up designed to re-engage homeowners who didn’t relist earlier. It acknowledges the time that has passed and highlights how the market has shifted in their favor. This letter is all about rekindling interest and offering a fresh perspective, positioning you as the go-to agent when they’re ready to relist.

Our sixth letter, 'Let’s Reimagine How Your Home Is Sold,' is the final touchpoint in the 30-day sequence. It emphasizes creativity and strategy, showing the homeowner that selling their home requires more than just putting it on the market—it requires innovation. This letter sets you apart from other agents by highlighting the advanced tactics and marketing tools you bring to the table.

Letter 5 in the sequence is 'Before You Relist, Do This First.' At this stage, the homeowner is beginning to see the value in a strategic relisting. This letter offers a detailed market analysis as a key step before making their next move. It’s designed to position you as a resourceful and knowledgeable partner, providing the clarity they need to make an informed decision.

Letter 4, 'Why Your Home Didn’t Sell—and How to Fix It,' takes the conversation deeper. It identifies potential reasons their home didn’t sell and introduces a specific solution: the Professional Listing Review. This letter combines empathy with actionable value, inviting the homeowner to explore how minor changes could lead to major results. It’s an important part of the sequence, transitioning from trust-building to offering practical help.

Letter 3 in our campaign is 'Persistence and Proven Results.' This is where you build trust through storytelling. By sharing a specific success story, you show the homeowner that selling after an expired listing is not only possible but also achievable with the right approach. This letter reinforces your persistence and commitment, showing them that you’ll go the extra mile to get results.

This is the second letter in the campaign: 'The Biggest Mistake Expired Listings Make.' Now that you’ve established empathy with the homeowner in Letter 1, this letter shifts the focus to education. It identifies a critical mistake many sellers make—relisting without a strategy—and positions you as the expert who can help them avoid it. This letter is all about building credibility and gently challenging their assumptions about what it takes to sell a home.

Welcome to the first letter in our expired listings campaign: 'The Frustration of an Unsold Home.' This letter sets the tone for the entire sequence. It acknowledges the homeowner’s frustration, validates their experience, and positions you as a solution-oriented agent. It’s designed to open the door for meaningful engagement by addressing the emotional pain points many expired homeowners feel. Use this letter to establish trust and empathy right from the start.

Expired listings present one of the most profitable and overlooked opportunities in real estate. These homeowners are motivated—they’ve already made the decision to sell, invested time and energy, and now feel frustrated and let down by the process. By focusing on expired listings, you can position yourself as the solution they’ve been waiting for.

Here’s why this niche should be a cornerstone of your business:

1. The Numbers Speak for Themselves

Based on available data, nearly 40% of expired listings are relisted within the first 30 days, and many of these homeowners choose to work with a new agent. That’s your window of opportunity. By targeting this group early, with the right messaging and strategy, you can establish trust and secure listings before your competition.

But it doesn’t stop there. Some homeowners take longer to re-engage, which is why a long-term follow-up approach—like our 6-month campaign—can capture those who are ready later.

2. High Intent, Frustrated Sellers

Unlike other lead sources, expired listing homeowners are already committed to the idea of selling. Their frustration isn’t with the idea of moving—it’s with the process that failed them.

These sellers are looking for:

• A proactive agent who can deliver results.
• A fresh strategy that avoids the mistakes of their first attempt.
• Clarity on what went wrong and how to fix it.

When you show empathy, expertise, and persistence, you stand out as the agent who can turn their situation around.

3. A Problem You Can Solve

The primary reasons listings fail to sell are:

1. Pricing: The home wasn’t priced correctly for the market.
2. Marketing: The home wasn’t effectively marketed to the right buyers.
3. Presentation: The home didn’t appeal to buyers visually or emotionally.

With your expertise, these problems are solvable. By targeting expired listings, you’re working with sellers who need your skills—not just someone to list their home again.

Expired listings are a goldmine of opportunity, but success requires more than just sending out a postcard and hoping for the best. It’s about empathy, persistence, and offering clear solutions. With the data we’ve gathered and the systematic approach outlined here, you can turn expired listings into a cornerstone of your real estate business—and build a reputation as the agent who gets results.

Let’s dive into the sequence and strategies that will set you apart in this lucrative niche!

This is a hidden-gem of a campaign. Right now, most people ONLY circle prospect on their sales but if you think about it – you can do this for you buyers as well. That’s why we love the Buyer Circle Prospecting Letter. When you help a buyer find a home, tell all the neighbors about the story. This position you as a local expect and helps you start more conversations with prospective sellers. 

This letter is designed to help homeowners who are hesitant to sell because they’re worried about finding their next home. It addresses their concerns, offers solutions, and builds trust with a clear, low-pressure call to action.

Why It Works:

1. Acknowledges Their Fear:
   It directly addresses the common concern—“What if I can’t find a new home I can afford?”
2. Provides a Solution:
   Highlights the agent’s ability to find off-market properties, which reduces competition and stress.
3. Shows Social Proof:
   Shares a real example of a client who purchased a home below market value through this approach, building credibility.
4. Reduces Pressure:
   Reassures sellers that there won’t be bidding wars or high-pressure situations, easing their anxieties.

Simple Call to Action:Encourages sellers to text the agent, making it easy to start the conversation without any pressure.

This sales letter works because it’s timely, relevant, and low-pressure. It starts by grabbing attention with a 12% jump in mortgage applications—a statistic that feels significant, especially when paired with the 52% year-over-year increase. This creates curiosity and positions you as a knowledgeable expert.

It’s effective because it connects the data to the reader’s situation. By highlighting the growing pool of buyers and how it could lead to more offers and higher prices, it gives homeowners a reason to consider their options.

The call-to-action is simple: “Text me your address.” It feels personal, easy, and offers immediate value—a professional home value report. Even if they’re not planning to sell, it’s worth it to stay informed. The calm, conversational tone builds trust without any pressure, making it more likely they’ll take action.

This letter stands out because it delivers useful information, offers real value, and makes it easy for homeowners to respond.

The reason the "Deal of the Week" strategy is part of our weekly plan is because it’s incredibly effective at generating interest and driving activity around a featured property.

So, it’s time to double down on what’s working.

That’s why I created the "Deal of the Week" (DOTW) Farming Campaign.

The idea is simple: if you’re marketing a home as the "Deal of the Week," why wouldn’t you also reach out to the people most likely to be impacted by that sale? The neighbors.

By letting the surrounding homeowners know about the buzz and activity around a nearby property, we create a ripple effect of awareness and interest. This not only highlights the desirability of the neighborhood but also positions you as the go-to expert who understands how to leverage market activity to benefit homeowners.

This approach allows us to turn a single marketing campaign into multiple touchpoints, creating more opportunities to engage with potential sellers and build relationships within the community. It's about maximizing every effort to create the greatest impact and results.

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In real estate marketing, timeliness and relevance are crucial for capturing attention and driving engagement.

According to a study by HubSpot, personalized and timely messages can boost engagement rates by up to 200% compared to generic campaigns.

By sending marketing materials that address current market conditions and homeowners' immediate concerns, you demonstrate your expertise and provide valuable insights exactly when your clients need them most.

This approach not only builds trust but also positions you as the go-to resource in a rapidly changing market.

The consumer is getting bombarded with marketing messages from agents that are overwhelming and confusing.

And worse - they all look the same.

We decided to do something different.

Simplicity and differentiation are key.

This campaign is designed to stand out in the mailbox and spark the consumers’ curiosity.

We created this campaign for you because it's important to become an advocate for the consumer.

By providing advice through the lens of being a champion of the consumer, you can create build trust.

We'd recommend using this in your next mass-mailing camapaign to your farm.

If you ask any agent who’s been successful marketing to expired listings, they’ll tell you that it’s vital to stay consistent with your marketing – make the calls, send the emails and mail the letters.

The agent who stays persistent wins.

So I’ve created another letter you can use, in addition to our Expired Letter, to help you stand-out in a crowded market.

My friend, Nik Shewmaker send out 80 letters and has already received 2 Come List Me calls. 80 letters. 2 come list me calls.

Do I need to say more?

Ok, I will :)

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This is a campaign known as the ZMA letter. It’s a simple, but highly effective marketing campaign that helps you start a conversation with prospective sellers. 

Now, the 10% doesn’t matter. It could be 2%, 7.5% or would you sell at this number?

It’s all designed to create a conversation with the seller. 

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By contrasting the outdated, passive approach of "homes that sit" with the proactive, high-impact strategies of "homes that sell," we don't just highlight the services we offer—we show sellers that their home deserves the best. We validate their desire for a successful sale by providing proof that with the right approach, they can achieve a higher sale price, faster.

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This messaging isn't just about listing features; it's about instilling confidence. It reassures sellers that by choosing your company, they are making a smart, informed decision that will lead to tangible benefits: more equity in their pockets and a smoother, faster sale process.

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This postcard instills a sense of confidence in the consumer that you’re their advocate. 

They are getting bombarded with messages from cash offer companies like Opendoor and others who offer 25% below their market value with the promise of a fast closing with no showings. 

Unless you’re in distress, this isn’t a smart option for any seller. 

Champion their needs above all else and win the business. 

Every time you complete a CMA, it's an opportunity to start more conversations—and book listing appointments.

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S/O to Steve Stych who sent the exact letter that you'll see below, and got a listing appointment that turned into a signed listing. He then sold that listing in 2 days. The total cost to mail out the letters was about $225. And the GCI he's generated from this campaign? $15,000.

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Take your most marketable CMA and turn it into a direct mail campaign to generate seller leads every week. 

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The process goes like this:

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1. Do 5-10 CMAs per week.

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2. Highlight the most notable one.

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3. Send out this direct mail letter.

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Pro-Tip: Include your selling programs on the right side of the letter so they know their selling options.

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This is how you generate high-quality leads without paying a profit-crushing referral fee.

Staying connected with your sphere of influence (SOI) is crucial in today’s market. The best way to do that is to keep them up to date with relevant information that impacts them. 

This campaign is designed to educated them and spark a conversation around selling their home. 

The holidays naturally slow things down, and that’s a good thing. It creates space to handle the small marketing details that rarely get attention during the year - without pressure, urgency, or overwhelm.

This campaign is designed as a simple checklist. A way to review your brand, clean up what’s outdated, and make sure everything still reflects who you are and how you work today. Bios get refreshed. Links get fixed. Profiles get aligned.

The 2026 Marketing Refresh helps you close out the year feeling organized and confident, not rushed. When the new year starts, your foundation is already in place - and your future marketing has a clearer path forward.

Enjoy the holidays! We’re excited to help you hit the ground running when we’re back on January 5th.

We've got big plans for the New Year.

Let’s make 2026 amazing together!

This call script is designed to anchor the conversation to the letter and shift the seller from emotion into reflection. You’re inviting them to articulate where things broke down. By reinforcing the three leverage points, you reframe the failure as a strategy issue, not a personal one.

This call script is designed to establish credibility without bragging. You reference results to create confidence, then immediately shift the spotlight off the numbers and onto strategy. By naming specific tactics, you differentiate yourself from generic agents while keeping the focus on buyer behavior. The “last outreach” line adds respect and scarcity without pressure. The purpose of this call is to clearly position you as the professional with a plan, and then let the seller decide if they want access to it.

This call script is designed to use story as proof. Instead of leading with claims, you let a real example do the work and invite the seller to see themselves in it. That question - did this sound familiar? - creates self-recognition, which is far more powerful than persuasion. By offering specific ideas regardless of the outcome, you position yourself as generous and confident in your process.

This call script is designed to steady the seller when everything else is loud. You acknowledge the headlines first, which lowers anxiety and shows awareness, then calmly separate media fear from market reality. By reframing the failed listing as a marketing and exposure issue - not a demand problem - you restore confidence without arguing optimism. The close respects their timing, which keeps you positioned as a guide, not a persuader. The goal here is simple: reduce uncertainty, build trust, and stay top of mind until they’re ready to move forward.